Smb purl presentaion
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Transcript of Smb purl presentaion
EXPLORING PERSONALIZED URLSGet personal with your prospects and customers.
Right Message, Right Person, Right Time
Your Dynamic Marketing Solution
Cross-Media Suite
DynamicLanding Pages
QR Codes
Reporting Dashboard
IMB
PURLS
Included Features
– Personalized URLs– Dynamic landing page
design– Triggered email blasts– Postal tracking with IMBs– Online reporting
dashboard– QR Codes
Why Personalized URLs?
Deliver effective web responses.
Multiple touch campaigns with 1:1 interactions.
Add measurability and accurate tracking for web responses from direct mail.
71% of American Consumers prefer to receive product offers through direct mail. Yet 52% of Americans prefer to then respond online. *DMA
How PURLs Work
1.Customer receives direct mail or email with personalized URL.
2.Recipient then enters PURL or scans QR code to go to landing page.
3.Landing page has special online offer only given for filling out survey/questionnaire.
4.Your marketing becomes more PERSONABLE & TARGETED with the data you collect.
Why PURLs Work
Capture Attention
Capture Responses
Capture Future Opportunities
Capture Attention
Pique your customers’ interest with personalized URLs printed on all of your direct mail offerings.
DM Recipient’s Name
Campaign URL
Capture Results
Enable immediate online responses on customized personal landing pages
DM Recipient’s Name and prepopulated info
Capture Future Opportunities
Track results, analyze reports, extend new offers, and pursue new leads all from our online reporting dashboard.
Personalized Emails
Send emails based on triggered events such as: Postal Delivery Confirmation (IMB) PURL Visit/Non Visit Web lead or action/inaction
Benefits Multi-channel campaigns are in
sync Automated multi-touch
campaigns are possible Removes guesswork and
eliminates manual work Increases conversion rates
QR Codes
Use QR Codes For: Delivery of PURLs Lead Generation Lead Fulfillment Customer
Acquisition Surveys/Polling
Scanned QR Code loads PURL landing pages
SMB’s team of Dynamic Marketing Experts can help create, build and launch cross channel campaigns .
From Concept to Completion