SmartZones Infographic
1
THE COOKIE HAS CRUMBLED. IT’S TIME FOR A NEW APPROACH Smart Zones is a breakthrough audience identification platform that maps nearly 100% of online, home, education and business traffic into qualified target-ready audiences — all while protecting user privacy and without using intrusive cookies. FARTHER REACH Cookies are no longer effective and challenged by reach. GREATER ACCURACY Unique user reach with online targeting methods. COMPARATIVE PERFORMANCE 125% average lift over behavioral targeting on RTB Results generated from over 600 campaigns between January and December of 2012 reveal that advertisers across various industries are expecting significant lift as a result of Smart Zones – the breakthrough alternative to cookie-based behavioral targeting that is 100% “Do Not Track” compliant. * Click-through rates are reported from a Trading Desk Partner using behavioral targeting. ** MediaMind Industry Global Benchmark Report 2011. INCREASED PRIVACY Do not track policies are continuing to be considered and proposed. 600X Unique user (Millions) GEO • IP 3rd PARTY COOKIES 1st PARTY COOKIES SMART ZONES RETARGETING 35 30 25 20 15 10 5 0 OF COOKIES ARE BLOCKED 7 - 10 HOUSEHOLDS PER SMART ZONE USERS REACHABLE BY COOKIE BASED TARGETING 30-35% 125% INCREASE IN CLICK THROUGH RATE OVER THE AVERAGE. MICROSOFT & MOZILLA HAVE ELECTED TO BLOCK COOKIES WITH THEIR BROWSERS TRADING DESK PARTNER INDUSTRY AVERAGE * INDUSTRY RTB AVERAGE SMART ZONES % CTR POLITICAL/ NON-PROFIT COMMUNICATIONS HEALTH/ BEAUTY T&E EDUCATION AUTO RETAIL B2B FINANCIAL MORE ACCURATE THAN ZIP-CODE GEO-TARGETING. 0.30 0.25 0.20 0.15 0.10 0.05 0.00 INDUSTRY SMART ZONE TRADING DESK PARTNER LIFT INDUSTRY RTB LIFT % CTR INDUSTRY AVERAGE * AVERAGE ** FINANCE 0.30% 0.07% 327% 0.15% 99% B2B 0.27% 0.08% 240% 0.07% 289% RETAIL 0.26% 0.07% 240% 0.07% 289% AUTO 0.24% 0.05% 377% 0.11% 117% EDUCATION 0.23% 0.06% 279% 0.05% 355% T&E 0.21% 0.07% 195% 0.11% 88% HEALTH & BEAUTY 0.16% 0.07% 125% 0.11% 43% COMMUNICATIONS 0.16% 0.06% 161% 0.12% 30% POLITICAL/NON-PROFIT 0.09% NA NA 0.06% 42%
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Transcript of SmartZones Infographic
THE COOKIE HAS CRUMBLED. IT’S TIME FOR A NEW APPROACH
Smart Zones is a breakthrough audience identification platform that maps nearly 100% of online, home, education and business
traffic into qualified target-ready audiences — all while protecting user privacy and without using intrusive cookies.
FARTHER REACHCookies are no longer effective
and challenged by reach.
GREATER ACCURACY
Unique user reach with online targeting methods.
COMPARATIVE PERFORMANCE125% average lift over behavioral targeting on RTB
Results generated from over 600 campaigns between January and December of 2012 reveal that advertisers across various industries are expecting significant lift as a result of Smart Zones – the breakthrough alternative to cookie-based behavioral targeting that is 100% “Do Not Track” compliant.
* Click-through rates are reported from a Trading Desk Partner using behavioral targeting.
** MediaMind Industry Global Benchmark Report 2011.
INCREASED PRIVACYDo not track policies are continuing to be considered and proposed.
600X
Uni
que
user
(Mill
ions
)
GEO
• IP
3rd
PAR
TY C
OO
KIE
S
1st P
ARTY
CO
OK
IES
SMAR
T ZO
NES
RET
ARG
ETIN
G
35
30
25
20
15
10
5
0OF COOKIES
ARE BLOCKED7 - 10
HOUSEHOLDSPER SMART ZONE
USERS REACHABLE BY COOKIE BASED
TARGETING
30-35%
125% INCREASE IN CLICK THROUGH RATE
OVER THE AVERAGE.
MICROSOFT & MOZILLA HAVE ELECTED TO BLOCK COOKIES
WITH THEIR BROWSERS
TRADING DESK PARTNER INDUSTRY AVERAGE* INDUSTRY RTB AVERAGE
SMART ZONES % CTR
POLITICAL/ NON-PROFIT
COMMUNICATIONS HEALTH/ BEAUTY
T&E EDUCATION AUTO RETAIL B2B FINANCIAL
MORE ACCURATE THAN ZIP-CODE GEO-TARGETING.
0.30
0.25
0.20
0.15
0.10
0.05
0.00
INDUSTRY SMART ZONE TRADING DESK PARTNER LIFT INDUSTRY RTB LIFT % CTR INDUSTRY AVERAGE* AVERAGE**
FINANCE 0.30% 0.07% 327% 0.15% 99%
B2B 0.27% 0.08% 240% 0.07% 289%
RETAIL 0.26% 0.07% 240% 0.07% 289%
AUTO 0.24% 0.05% 377% 0.11% 117%
EDUCATION 0.23% 0.06% 279% 0.05% 355%
T&E 0.21% 0.07% 195% 0.11% 88%
HEALTH & BEAUTY 0.16% 0.07% 125% 0.11% 43%
COMMUNICATIONS 0.16% 0.06% 161% 0.12% 30%
POLITICAL/NON-PROFIT 0.09% NA NA 0.06% 42%
