Smartphone & Embedded Connectivity Vehicle Integration 2014 - Embedded Systems, Vehicle...

The Only Connected Car Congress Focused On Smartphone Integration To Optimize Vehicle Competitiveness

1) Assessing The Very Latest User Data ToEvaluate The Business Case ForSmartphone Vs Embedded Infotainment

2) Examining How OEMs Can Integrate Smartphone With Embedded Connectivity, Operating Systems & Apps To Create Competitive Infotainment Systems That Meet Customer Demand While Maintaining Product Differentiation

Presentations Will Focus On The Following Key Topics:

February 26-27, 2014 | San Francisco | California

Henry Bzeih Chief Technology Strategist Kia

Over 20 Case Studies From Industry Leaders:

Organized By:

w w w. s m a r t - p h o n e - v e h i c l e - i n t e g r a t i o n - 2 0 1 4 . c o m

REGISTER TODAYDON’T MISS OUT

• INTEGRATING SMARTPHONE WITH EMBEDDED: Overcoming reliability and interoperability challenges and optimizing functionality

•BUSINESS CASE & MONETIZATION: Comparing smartphone and embedded functionality in regards to customer taste, costs and vehicle competitiveness

•APP TRENDS & COMPETITIVENESS: Assessing big data and customer responses to apps and developing a productive app ecosystem for developers

•CONNECTIVITY COSTS & DATA LIMITS: Using Wi-Fi and big data to reduce the costs of connectivity for customers and improve reliability

•SECURITY & INFORMATION PROTECTION: Evaluating and mitigating the threats to unauthorized personal information disclosure and loss of vehicle control

•DRIVER DISTRACTION & HMI: How to measure driver distraction and NHTSA guidelines and mitigate through user interface and voice recognition

Alexander Muir Senior Design Researcher Microsoft

Brigitte Richardson Senior Engineer Voice Recognition Ford

Doron Elliott Global Bluetooth Lead Ford

Chip Goetzinger Senior Manager Of Development & Program Management Vehicle Connected Services Nissan

Steffen Neumann Portfolio Manager App Development Group Mercedes-Benz R&D North America

Andrew Poliak Global Director Business Development, Automotive QNX

Tim Johnson Director, Crash Avoidance & Electronic Controls Research NHTSA

M Follow us @AutomotiveInnov # SVC14

WE HAVE GROUP DISCOUNTSYou Can Involve Your Whole Organisation or Team

email [email protected] for more information

Dear Colleague,

Vehicle OEMs are under significant commercial pressure to differentiate infotainment products, remain competitive and increase vehicle sales. To achieve this, the integration of smartphones with embedded solutions must be optimized without compromising the unique selling point of the infotainment system. Challenges surrounding interoperability, connection reliability, security concerns and driver distraction must also be overcome to provide a seamless in-vehicle infotainment experience that makes the vehicle stand out while ensuring it meets the latest standardization demands.

Join us at the first Smartphone & Embedded Connectivity Vehicle Integration 2014, where 20+ senior industry leaders will present case studies on how they have created competitive infotainment systems and integrated smartphones with embedded systems to maximize customer appeal and sell more vehicles.

Other speakers include operating system providers, app developers and wireless carriers as cross-industry collaborations will be key in overcoming data usage constraints, enhancing the app developer ecosystem, keeping connected cars secure and optimizing the user interfaces for each functionality.

Sharing best practices from all key stakeholders, this congress will provide a neutral platform to develop seamlessly connected vehicles that meet customer expectations and maintain product differentiation.

Please take a look through the enclosed agenda and visit the website for the fastest way to register:

www.smart-phone-vehicle-integration-2014.com

We look forward to welcoming you to San Francisco in February.

Kind regards,

The Automotive Innovation Team

www.smart-phone-vehicle-integration-2014.com + (1) 800 721 3915 [email protected]

1Theonlycongressfocusedonthe

business case of smartphone versus

embeddedfunctionalityandoptimizingthe

hybridoption

2Theonlycongresstoassessapp

competitivenessthroughtheeyesof

theconsumerbasedonbig data analysis

3Theonlyeventfocusedon

understandinginfotainmentwith

theendofgoalofincreasingcommercial

value,optimizingmonetization

opportunitiesandpathways to selling

more vehicles

4Achancetonetwork with all

stakeholdersincludingwireless

carriers,appdevelopers,operatingsystems,

smartphonemanufacturers,government

regulatorsandsuppliers

5 Hearbestpracticesolutions

forseamless connectivity,

interoperability,securityanddriver

distraction

6Offeringanagendaandspeakers

based on extensive research

exclusivelywithvehicleOEMs-withno

callforpapersandnovendorpitches

7Identifyandovercome security and

information protectionconcerns

associatedwithsmartphoneconnectivity

inthevehicle

8Cometoaperfect networking

locationwithappdevelopers,start-

upsandtechnologycompaniesinSan

Francisco,theheartofSilicon Valley

8 REASON TO ATTEND

VENUE INFORMATION

Hotel Kabuki San Francisco

1625 Post Street

San Francisco, California 94115

Phone: (415) 614 5419

SMARTPHONE INTEGRATION & BUSINESS CASE ANALYSISEvaluating the business case for smartphone vs embedded in-vehicle connectivity, apps and operating systems in relation to vehicle competitiveness, costs, and reliability

Day 1Wednesday February 26, 2014

8.50 Chair’s Opening Remarks

KEYNOTE: SMARTPHONE VS EMBEDDED

9.00 Evaluating The Business Case For Embedded Vs Smartphone Infotainment: Customer Preference, Costs, And Which Method Will Ultimately Prevail

•Identifyingkeytrendsinthemarket;whichOEMshavechosenembedded,whichhavechosensmartphonetetheringandwhy

•AssessinghowOEMscandifferentiatethemselvesandremaincompetitiveintheoutcomeofafuturedominatedbysmartphonetethering

•Assessingthewillingnessofcustomerstouseexistingsmartphonedataplansversustheadditionalsubscriptioncostsofembeddedconnectivity;howtomonetizetheopportunities

•ComparingthefunctionalityprosandconsofembeddedandtetheredapproachesinregardstoshorttermmonetizationopportunitiesforOEMs

Chip Goetzinger, Senior Manager Of Development & Program Management, Vehicle Connected Services, Nissan AmericasHenry Bzeih, Chief Technology Strategist, Kia9.30 Question & Answer SessionKEYNOTE 2: OPERATING SYSTEM PERSPECTIVE

9.40 Hearing How OS Providers Plan To Enable Vehicle Access To Their Operating Systems: Connectivity Implications And How It Could Impact The Proprietary Competitiveness Of Embedded Systems

•AssessinghowanindustrywidestandardizationofoperatingsystemswouldimpacttheabilityofOEMstoengageinprofitableappdevelopment

•Outliningthevisionofthemajoroperatingsystemsinprovidingsolutionsforseamlessin-vehicleconnectivity

•Comparingthegradesandstandardsfordurability,reliability,qualityandsustainabilitybetweentheautomotiveindustryandsmartphoneindustry

•Evaluatingopportunitiesformoretransparentpartnershipstoproduceaproductiveappdevelopercommunity

Rudolf Streif, Director Of Embedded Solutions, Linux FoundationAndrew Poliak, Automotive Business Director, QNX10.10 Question & Answer Session

SMARTPHONE CONNECTIVITY & INTEROPERABILITYHOW OEMS ARE MANAGING COSTS, DATA USAGE,

RELIABILITY AND GLOBAL ARCHITECTURE TO PROVIDE COMPETITIVE INFOTAINMENT SYSTEMS AND INCREASE

VEHICLE APPEAL TO CUSTOMERS

COSTS OF CONNECTIVITY

10.20 How OEMs Are Leveraging Wi-Fi And Big Data To Drive Down The Costs Of Smartphone Connectivity For Customers

•Reviewingthepotentialtoreducethecostsofconnectivityforcustomersthroughthemonetizationofbigdata

•UnderstandingthepotentialtoutilizeinexpensiveWi-Fitodownloadandcacheonlineservicestoreducetheburdenoncellulardataplanswhiledriving

•Assessingthemonetaryvalueofbigdataincludinguserbasedinsuranceanddrivingengineeringimprovementsinternally

•Evaluatingprivacyconcernsrelatingtobigdataandconsequentconsumerimplications

Arun Venkataramani, Associate Professor, University Of Massachusetts Amherst10.50 Question & Answer Session11.00 Morning Refreshments In Exhibition Area

SMARTPHONE CONNECTIVITY: DATA USEAGE

11.30 How To Prevent 2G, 3G And 4G Smartphone Data Limits From Damaging The Reliability Of In-Vehicle Infotainment

•Comparingstreaminganddataplanstoassesshowdifferentallowanceswillimpactthein-vehicleinfotainmentexperience

•HowandwhereOEMsareactingintermsofinteroperability,testing,limitsofreachandexcessofdatatoensurethesustainedperformanceofconnectivity

•Reviewingthereliabilityofsmartphoneconnectivityinremoteareasandreducingthefrequencyofdropouts

•Comparingtheadvantagesofsmartphoneandembeddedconnectivityinregardstocoveragetoassesswhichwillprovidemorereliableconnectivity

Bhaskar Krishnamachari, Associate Professor, University Of California12.00 Question & Answer Session

CONNECTED DEVICE RELIABILITY

12.10 Overcoming The Current Reliability Challenges Associated With Smartphone Integration And Ensuring Any Phone Can Connect To The Vehicle

•Examiningthecausesandproblemsassociatedwiththelackofcommonplatform–whydotwoBluetoothphonesbehavedifferentlywhenpairedtothesamevehicle?

•Understandingthecommoncomplaintsregardinglackofconsistencyandreliabilitytointegratefeedbackintodesignandensurefutureeaseofuse

•Reviewingtetheringoptionsandengagingallindustrystakeholderstoassesstheroadmaptowardsstandardization

Doron Elliott, Global Bluetooth Lead, Ford12.40 Question & Answer Session12.50 Networking Lunch In Exhibition Area

GLOBAL CONNECTIVITY ARCHITECTURE

1.50 How To Keep Complexity Down By Using Common Global Architectures Across Different Cellular Frequencies

•Assessingwhichconnectivitymethodcanensurethecustomer’sdigitallifeiscarriedtothevehiclewithminimalactions:Wirelessvs.Bluetoothvs.USB

•UnderstandingthetrendsintransfermethodsincludingWi-Fi,USBandBluetoothforsmartphoneintegrationandthelikelyroadmapforthefuture

•Improvingcommunicationwithcustomersregardingtransportfunctionalitiestoenhanceeaseofuseandovercomeinteroperabilitychallenges

Doron Elliott, Global Bluetooth Lead, Ford (Facilitating)2.20 Question & Answer Session

CUSTOMER TRENDS & USEAGE DATAMEASURING HOW INFOTAINMENT IMPACTS VEHICLE

SALES AND EVALUATING BIG DATA TO ASSESS WHICH EXISTING APPS ARE GETTING OPTIMAL RESPONSE FROM THE CUSTOMER AND WHAT IS DRIVING APP INNOVATION

AUTOMOTIVE SALES

2.30 Reviewing Evidence Measuring The Impact Of Infotainment Functionality Upon The Quantity Of Vehicle Purchases Across The Industry

•Assessingtheextentatwhichacustomervaluesinfotainmentinanewvehicle;isadditionalfunctionalityamajorattractionforcustomersorjustadistraction?

•UnderstandingtowhatextentinfotainmentoptionsattractnewcustomersthathavenotpreviouslyconsideredthevehicleOEMbrand

•Analyzinghowtocreateflexibleinfotainmentsystemsthatcanevolvequicklythroughsoftwareandhardwarechangestoensurethesystemremainscompetitivethroughoutthelifeofthevehicle

•Evaluatingwhethertherapidevolutionofappsandinfotainmentfunctionalityinvehiclesincreasethefrequencyatwhichcustomersrenewtheircar

Steffen Neumann, Portfolio Manager App Development Group, Mercedes-Benz R&D North America3.00 Question & Answer Session

APP COMPETITIVENESS

3.10 Assessing Big Data On Existing Smartphone And Embedded Apps To Assess Which Are Getting Optimal Response From The Customer: What Types Of Apps Make People Buy Cars?

•Comparingembeddedtosmartphoneappstoassesswhichyieldoptimalcustomerinterest

•Hearingthelatestuserdatatakenfromgoingouttospendtimewithcustomersinthevehicle

•Formatvs.Functionality:Assessingwhichappsshouldbedevelopedforthesmartphoneandwhichfortheembeddedsystem

•Evaluatingthevalueofincreasingthequantityofappsinthevehicleversusconcentratingeffortsonthequalityofasmallnumberofapps–howmanyappsdoesthecustomerwantorneed?

•RevealingthecausesbehindlowusagelevelstoassesswhetherweneedtoimprovetheHMIorifthedriversimplydoesnotrequirethefunctionality

Nash Ogden, President, Innoppl Inc.Paul Elsila, Business Development Manager, Livio3.40 Question & Answer Session3.50 Afternoon Refreshments In Exhibition Area

APP TRENDS & INNOVATIONS

4.20 Evaluating How Key Customer Trends Are Driving App Innovation Within OEMs: Assessing Whether Apps Should Be Technology Driven Or User Driven

•Analyzinghowtokeepuptodatewithcustomerappdemandswithinlongautomotivedevelopmentcycles

•Examiningwhethernewappsaredrivenbycustomertrendsanddemandsortechnologicaldevelopmenttoassesswhethermarket,technologycompaniesorcustomersareleadingthemarket

•Reviewingnewandinnovativeusecasessuchasimprovedplacesofinterestsearchesandtheamalgamationoftrafficandnavigationservices:assessingresponsetonewfunctionalitiesinthemarket

Steffen Neumann, Portfolio Manager App Development Group, Mercedes-Benz R&D North AmericaJulien Fourgeaud, Partner, Scarlet Motors4.50 Question & Answer Session

MARKET SEGMENTS: PURCHASE DECISIONSUNDERSTANDING THE IMPACT AN AGEING

POPULATION AND YOUNGER GENERATIONS HAVE ON USABILITY OF IN-VEHICLE INFOTAINMENT AND VEHICLE

PURCHASING DECISIONS

INFOTAINMENT ACROSS AGE GROUPS

5.00 Assessing How Infotainment Influences Vehicle Purchasing Decisions Across Different Age Groups And Technical Literacies To Inform Product Planning

•Analyzingthesegmentationofthemarketplaceandidentifyingkeyinfotainmentusergroups

•Millenials:Understandingthedemandsofmillennialsandhowtheirexperienceofconsumerelectronicsaffectsthefuturedemandsplacedupontheautomotiveindustry

•BabyBoomers:Assessingthesafetyandeaseofuseconsiderationsfornewhardwareandappsasthebabyboomergenerationgrowsolder

•Evaluatinghowtodesigninfotainmentandconnectivitysolutionsappropriateforallageswithinasinglemarketplace

5.30 Question & Answer Session5.40 Chair’s Closing Remarks

5.50 – 6.50 Networking Drinks In Exhibition Area


“The agenda had a big variety, yet focused on my specific area”

Volvo Cars

Day 2Thursday February 27, 2014

APP DEVELOPMENT, SECURITY & DRIVER DISTRACTIONEncouraging 3rd party app development, hearing how wireless providers will support automotive connectivity and overcoming security and driver distraction concerns associated with smartphone infotainment

8.50 Chair’s Opening Remarks

3RD PARTY APP DEVELOPER PANEL

9.00 Developing A Stronger Relationship Between The Automotive Industry And App Community To Further Attract Developers To Design Products For Vehicles

•Learningthedifficultiesfacedbyappdeveloperstobreakintoandprofitablyworkwiththeautomotiveindustrycomparedtothegeneralmobiledomain

•Understandingthepreferenceofdevelopersforworkingonembeddedortetheredbasedappsfortheautomotivespace

•Reviewingmethodsforattractingappdeveloperstoworkwithintheautomotivespaceandcompetingwiththelargermarketfornon-automotiverelatedphoneapps

•Evaluatingthepotentialforcollaborationwithintheautomotivecommunitytoreducethebarriersfacedbyappdevelopersanddriveappproductionfortheentireindustry

Joey Grover, Mobile Technology Lead, Livio ConnectJulien Fourgeaud, Partner, Scarlet MotorsMark Neff, Head Of Business Development, Parkopedia

9.40 Question & Answer Session

WIRELESS CARRIER PANEL

9.50 Hearing If And How Wireless Carriers Plan To Drive Down Charges And Support Smartphone Vehicle Connectivity Going Forward: 4G And 5G

•Revealingtheexpectationsfortheevolutionof3Gand4Gacrosstheglobe–shouldwepreparefor5Gorgainingthemostvalueoutof4G?

•Examiningthecellularprovider’sreactiontotheembeddedversustethereddebateandotherautomotivetrends–whataretheimplicationsforOEM-Carrierrelationships?

•Analyzingtheeffectsoftetheredconnectivityuponsmartphonedataplansandthetrendsincustomerexpenditureandexpectations

•Evaluatingconnectivitystrengthtodayandinthenearfuture–howandwhenwillthereliabilityoftetheredconnectivityimprove?

Reserved For Wireless Carrier Partner

10.30 Question & Answer Session10.40 Morning Refreshments In Exhibition Area

SMARTPHONE SECURITY & PRIVACYEVALUATING AND MITIGATING THE THREATS TO

UNAUTHORIZED PERSONAL INFORMATION DISCLOSURE AND LOSS OF VEHICLE CONTROL WHEN USING

SMARTPHONE CONNECTIVITY

SECURITY: INFORMATION PROTECTION

11.10 Developing Clear Guidelines For Acceptable Use And Communication Of Personal Information Through Smartphones And Mitigating Threats From Unauthorized Persons

•ReviewingthelatestsecurityregulationsfromtheNHTSAandprovidingspecificclarityonthecomplexitiessurroundingthee-callmandate

•Benchmarkingtheacceptabilityofmessagingpersonalinformationtothevehicle,suchasdiagnosticdata,subscriptionupdatesorvehiclerepairadvice

•Developinggloballymarketablevehiclesbydesigningconnectivityandsecuritysolutionsthatarecompliantwiththeregulationsandculturaldesiresofallmarketregions

•Assessingthelatencyconsiderationsassociatedwithsecurityoptions–dowehavetosacrificeseamlessconnectivitytoensureadequatesafety?


SECURITY: HACKING

11.50 Analyzing The Threat Of Vehicle Hacking Through A Smartphone Connection And The OEMs Role In Providing Security

•Understandingthesecurityimplicationsofsmartphonetetheredconnectivityopposedtoembeddedconnectivitytoassesswhichismostsecure

•IdentifyingtheOEMsresponsibilityinregardstohackingsecurityofbothsmartphonetetheredandembeddedconnectivity

•ReviewingthecorrelationbetweenWi-Fiandmovingfrommechanicaltoelectricalsystemswiththethreatfromhackerstakingcontrolofthevehicle

•Establishingbestpracticesforminimizingrisksassociatedwithmobilephonelockingsystemstoassesshowtoensureeaseofusewithoutsacrificingsafety

•Planningfortheworstcasescenario;howtoidentify,trackandeliminatethethreatfollowingafailureofsecuritysystems

Rudolf Streif, Director Of Embedded Solutions, Linux Foundation12.20 Question & Answer Session12.30 Networking Lunch In Exhibition Area

REDUCING DRIVER DISTRACTION: SMARTPHONE INTEGRATION

HEARING WHAT ACTIONS OEMS ARE TAKING WHEN INTEGRATING SMARTPHONES AND HOW HMI AND VOICE

RECOGNITION CAN REDUCE DRIVER DISTRACTION

NHTSA UPDATE

1.30 Hearing What Actions OEMs Are Taking When Integrating Smartphones To Meet Existing And Future NHTSA Guidelines

•Revealingthetimetableforphase1guidelinesbetweentodayand2017andthereleaseofphase2and3guidelinesonhandhelddevicesandverbalinteraction

•AnsweringconcernssurroundingexistingguidelinestodevelopamoretransparentrelationshipbetweenNHTSAandvehicleOEMs

•Settingoutaroadmapforwhatisachievableandpracticaltodayandinthecomingyearsbasedontechnologicaltrends–cansuppliersadequatelymeetthedemandsofreducingdriverdistraction?

Tim Johnson, Director Of Office Of Vehicle Crash Avoidance & Electronic Controls Research, NHTSA2.00 Question & Answer Session

DRIVER DISTRACTION MITIGATION

2.10 How To Measure And Mitigate Driver Distraction When Integrating Smartphones Through User Interface Adaption, App Design And Notification Procedures

•Reviewingmethodsforeffectivelymeasuringthelevelofdistractionforfunctionsineachscenario

•Evaluatinghowtoreduceordeterminethresholdsifdistractioncannotbeeffectivelymeasured

•Assessingthesafetyprosandconsofeachuserinterfaceincludingtouchscreens,headupdisplays,gesturesandvoicecommand

•Understandingthecognitiveprocessofthedrivertobetterevaluatetheeffectsofprocessingincominginformationupondistractionlevels

•Assessingwhichnotificationsareacceptableandwhichshouldbeprohibited

•Hearingtheappdevelopervisiononhowcontentwillbeenabledinthevehiclecomparedtoasmartphoneandtheimplicationsforbrandidentityandqualityoffunctionality


2.50 Afternoon Refreshments In Exhibition Area

USER INTERFACE & HMI

3.20 Examining How Existing And Emerging Interface Options Are Enabling Safe Levels Of Driver Attention During Interaction With Smartphone Infotainment Systems

•Evaluatingtheadaptationofsmartphoneuserinterfacesforuseintheconnectedvehicle,understandingwhatcanbekeptandwhatneedstobechanged

•ReviewingthenextgenerationofHMI,assessingthepotentialforvoiceastheprimarymodeofinteractionandgazeandgesturetechnologies

•Leveragingbigdatatounderstanduserinterfacequalityinrealtimeonagloballevelanddriveimprovementsacrossculturalvariations

Alexander Muir, Senior Design Researcher, Microsoft3.50 Question & Answer Session

VOICE RECOGNITION

4.00 Analyzing How Existing Voice Recognition Functionality Is Reducing Driver Distraction Associated With Smartphone Infotainment And Assessing Progress Towards A Natural Language Solution

•Understandingwhethernaturallanguageismostappropriateforvoicerecognitionsoftware

•Assessingwhetherconsumersarecomfortabletalkingtomachinesastheywouldpeople

•Evaluatingexistingsmartphonevoiceoperationfunctionalityandhowtoensureitbecomesasecondary,ratherthanprimarytaskwhenoperatedwhiledriving

•Assessingtheeffectsofvoicerecognitionupondriverdistractionascomparedtovisualdisplaysorotheruserinterfaces

•Assessingwhetherallfunctionalitiesbecomecompletelyvoiceoperatedtodevelopalikelyroadmapformovingtowardstheidealvoicerecognitionsoftware

Brigitte Richardson, Senior Engineer Voice Recognition, Ford4.30 Question & Answer Session4.40 Chair’s Closing Remarks

4.50 End Of Congress


“Good all around, very

open discussion with

various presenters. Broad

representation of the industry.

Will come next year!”

Bentley Motors


Henry Bzeih, Chief Technology Strategist, KiaDoron Elliott, Global Bluetooth Lead, FordChip Goetzinger, Senior Manager Of Development & Program Management Vehicle Connected Services, NissanSteffen Neumann, Portfolio Manager App Development Group, Mercedes-Benz R&D North AmericaAlexander Muir, Senior Design Researcher, Microsoft Rudolf Streif, Director Of Embedded Solutions, Linux Foundation Andrew Poliak, Automotive Business Director, QNXJulien Fourgeaud, Partner, Scarlett Motors

Tim Johnson, Director Of Office Of Vehicle Crash Avoidance & Electronic Controls Research, NHTSABrigitte Richardson, Senior Engineer Voice Recognition, FordJake Sigal, CEO, LivioNash Ogden, President, Innoppl Inc.Ray Bingham, Professor, University Of Michigan Transport Research InstituteBhaskar Krishnamachari, Associate Professor, University Of CaliforniaArun Venkataramani, Associate Professor, University Of Massachusetts AmherstPaul Elsila, Business Development Manager, Livio

FULL SPEAKER FACULTY:

DEMONSTRATE THOUGHT LEADERSHIP

In-vehicleinfotainmentandsmartphonevehicleintegrationaregrowingareasoftechnological

developmentandinvestment.Youmaybepioneeringtheseadvances,butdoyourcustomers

know what differentiates you from your competitors? Use targeted, editorially reviewed

keynotesandcasestudiestodemonstratethoughtleadershiptoyourtargetaudience.

RAISE BRAND AWARENESS AND INCREASE YOUR PROFILE

Anysolutionsselectedby vehicleOEMsmustbesubjected tocareful comparativecost-

benefitanalysis.OfcourseVicePresidents,DirectorsandManagerstakeintoaccountprofile,

credibility and market leadership when selecting suppliers to support their investment

plans.Yourorganizationmustbeattheforefrontwhenthesedecisionsaremade.Cement

your leadershippositionwith targetedbrandingandprofilingcampaignsdirectedat the

majorvehicleOEMsastheydeveloptheconnectedcarsofthefuture.

MEET AND NETWORK WITH DECISION MAKERS

Thoughtleadership,brandingandprofilingareconvertedintocontractsthroughextensive

face-to-facerelationshipbuilding.Asadedicatedevent tosmartphone integrationand

connectivity,thisintimateforumenablesyoutomeetspecificjobtitlesinoneplaceatone

time,givingyouthebestpossiblechanceofinfluencingkeydecisionmakers.

To secure your booth or discuss tailor-made sponsorship packages, contact:

Andrew Barrett+ (1) 800 721 3915

[email protected]

Achieving Your Marketing And Business Objectives At The Summit: Who You Will Meet?

Smartphone & Embedded Connectivity Vehicle Integration 2014 offersauniqueplatformforyoutodeliveryourmessage,raiseawarenessandnetworkwithindustryleaderswhoareinvestinginconnectedcarsolutionsandfunctionalities.

Sponsorship Opportunities

35% Vehicle OEMs

25% Tier 1 Suppliers & Hardware Manufacturers

18% App Developers & Operating System Providers

10% Wireless Carriers & Telecommunications

7% Consumer Electronic Manufacturers

5% Academics, Government & Others

Attendees By Job Title:

22% VPs / Heads of Connected Car, Infotainment, Telematics

33% Senior Manager Connected Services, App Portfolio, User Interface, Smartphone

26% Manager Connected Vehicle, HMI, Product Development, Security

19% Lead / Senior Engineers Bluetooth, Voice Recognition, Electrical Architecture

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The conference is being organized by American Business Conferences, a division of London Business Conferences Ltd, a limited liability company formed under English company law and registered in the UK no. 5090859.Cancellations received 30 days prior to the start of the event will be eligible for a refund less $150 administration fee, after this point no refund will be given. Cancellations must be made in writing, if you are unable to attend you may nominate a colleague to attend in your place at no additional cost.Receipt of this registration form, inclusive or exclusive of payment constitutes formal agreement to attend and acceptance of the terms and conditions stated.All outstanding fees must be paid within our standard payment period of 7 days. Any outstanding invoices will remain valid should cancellation of attendance be received outside of the aforementioned cancellation period.*If you are claiming the early booking discount this may not be used in conjunction with other discounts advertised elsewhere. All discount codes and offers must be claimed at

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Smartphone & Embedded Connectivity Vehicle Integration 2014 - Embedded Systems, Vehicle...

Automotive

Transcript of Smartphone & Embedded Connectivity Vehicle Integration 2014 - Embedded Systems, Vehicle...