SmartMail by DataSauce
13
Smarter email through data-driven segmentation and targeting by DataSauce
-
Upload
tzvi-balbin -
Category
Marketing
-
view
92 -
download
1
description
Data-Driven Email through powerful segmentation
Transcript of SmartMail by DataSauce
CARTOLOGYSmartMail
Smarter email through data-driven segmentation and targeting
by DataSauce
A scary fact:
? ?
?
??
?
??
94% of marketers still don’t segment their customers to send behavioural and lifecycle email campaigns.*
*Forrester Research: 2014 Automated Marketing Report
Top 5 reasons why...
?“It’s really complicated to set up through our
current platform”
“I can’t get enough time from the IT guys
to implement”
“It’s not a quick win even though we know
it could be.”
“It’s an expensive exercise and we don’t
have enough time”
“It requires skill sets and resourcing we
don’t have internally”
*Forrester Research: 2014 Automated Marketing Report
An untapped opportunity
Behavioural BehaviouralBroadcast
2%
19%
15%
38%
Broadcast
OPEN RATE CONVERSION RATE
4-8%LIFT IN SITEWIDE SALES
Our fully managed solutionWe identify and create high-value user segments, and automate behavioural and lifecycle email campaigns based on what customers do or don’t do on your site.
Coupon Monger
Highest Spender
Frequent Purchaser
Churning Customer
Window Shopper
Most Recent Buyer First Time Purchaser
Loyalist
Here’s what we do
Analyse
We pull and review your transactional data, onsite
user behaviour, click stream data and more.
Automate
We manage and implement all the
required tasks to run the campaigns on auto-pilot.
Personalise
We build a 360° profile of every customer based on unique segments and
lifecycle milestones.
Retain
We increase customer engagement, loyalty and retention, resulting in site
wide revenue lifts.
How do we do it?360 data profiling.
Customer Lifetime Value Analysis
Persona Analysis Churn Analysis
Click Stream Analysis
Predictive Modelling Transaction Analysis
Our data insight team are experts at identifying and building comprehensive customer profiles and segments. Some of the techniques they use include:
Lifecycle campaignsBelow is a sample of some lifecycle campaigns we set up and implement for our clients:
Welcome
Browsing RetentionPost Purchase
Welcome series
Abandon cart
Replenishment campaigns Loyalty - VIP
campaigns
Churning customer campaign
Product recommendation
product/brand announcements
Browsere-targeting Rating and
review
Purchase frequency campaigns
Reactivation campaigns
Abandonon-site search
Behavioural cluster campaigns
Member get member
Post purchase welcome
A complete solution
Copywriting
We develop subject line, headline and body copy for
each message to ensure optimal performance.
Data Integrations
Setting up and integrating your data is pretty easy and
only takes a few hours to implement.
Campaign Setup
We handle every other aspect of the setup process to ensure all campaign are
automated.
Template Design
We manage the entire design process including
HTML cut-ups and responsive design.
We provide a complete package of integrated services to ensure smooth implementation and automation:
Some creative examples
Abandon cart email
Open rate: 19%
Conversion Rate: 8%
Open rate: 39%
Conversion Rate: 24%
Open rate: 32%
Conversion Rate: 17%
Post purchase emailChurning customer email
Brands we work with
Getting started... The first 60 days
WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 WEEK 8
Data integration
Data analysis
Strategy development
Template design, copywriting & HTML
Segment creation
First 7 campaigns live
Send SmartMail Now!
w. www.datasauce.com
CARTOLOGYSmartMail
CARTOLOGYSmartMail
CARTOLOGYSmartMail
CARTOLOGYSmartMail
New YorkTel Aviv
MelbourneSydney
![ENGLISH VERSION BELOW BY SMOKETOWN BY … Keys Scales Manual.pdfENGLISH VERSION BELOW BY SMOKETOWN BY SMOKETOWN Fie das M] Taste BY SMOKETOWN BY SMOKETOWN BY SMOKETOWN BY SMOK BY SMOK](https://static.fdocuments.net/doc/165x107/5e49aa658a8728674a131469/english-version-below-by-smoketown-by-keys-scales-english-version-below-by-smoketown.jpg)
