Smartketing se02 ep.04 Innovation and creativity
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Strategic use of social networks to promote and to innovate tourism in the urban ecosystem @vbazzarin [email protected] #Smartketing Lesson IV
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In the last class of this academic year we focused on Innovation and creativity as drivers of personal branding to access job opportunities. We explored some strategies of personal branding in social media and we discovered the world of "terms and conditions" we accept when we open an online profile.
Transcript of Smartketing se02 ep.04 Innovation and creativity
Strategic use of social networks to promote and to innovate tourism
in the urban ecosystem
#SmartketingLesson IV
Innovation and creativity
- Innovation and creativity as drivers of personal branding to access job opportunities;
- personal branding in social media;- terms and conditions may apply;- focus on students' project
Innovation
Social Innovation 1/2
Social Innovation 2/2
Source: http://ec.europa.eu/enterprise/policies/innovation/policy/social-innovation/index_en.htm
A key vehicle for speeding up these processes is the establishment of learning networks and communities of practice which are open and participative, focus on common learning objectives, facilitate exchange of practice, experience, tools and plans.
The high wire
Source: http://www.ted.com/talks/philippe_petit_the_journey_across_the_high_wire
HOW TO BE BETTER THAN FREE
The Internet is a super-distribution machine that allows copies of digital media to flow in an almost frictionless way. As the wealth and survival of traditional media businesses are built on selling precious copies, the free flow of free copies is undermining the established order. If reproductions of media are free, how can we keep on financing films and how can we find value in the media we create and sell? Consultant and former President of the Tribeca Film Institute, Brian Newman, has some answers.
https://www.youtube.com/watch?v=elcc_sM1t7c&feature=youtu.be
Work, freedom and uncertaintyThe early-bird routine is a strategy that Ms. Guidry, a Navy veteran and former accountant, uses to mitigate the uncertainty of working in what’s known as the sharing economy.Ms. Guidry, 35, earns money by using her own car to ferry around strangers for Uber, Lyft and Sidecar, ride services that let people summon drivers on demand via apps. She also assembles furniture and tends gardens for clients who find her on TaskRabbit, an online marketplace for chores.Her goal is to earn at least $25 an hour, on average. Raising three children with her longtime partner, Jeffrey Bradbury, she depends on the income to help cover her family’s food and rent.
Source: http://www.nytimes.com/2014/08/17/technology/in-the-sharing-economy-workers-find-both-freedom-and-uncertainty.html?_r=0
Conflicts in the sharing economyBut on October 22, tech-giant Uber got a taste of its own disruptive medicine when drivers in at least five cities who work on the ridesharing platform turned off their apps and stopped picking up passengers, in protest of what they say are unjust working conditions and a dwindling share in the company’s profits. Some drivers are calling this action the first strike in the “sharing economy,” a sector known for its aversion to labor organizing.
Source: http://inthesetimes.com/working/entry/17279/the_sharing_economy_first_strike_uber_drivers_turn_off_the_app
Freelance Union survey
Source: https://fu-web-storage-prod.s3.amazonaws.com/content/filer_public/c2/06/c2065a8a-7f00-46db-915a-2122965df7d9/fu_freelancinginamericareport_v3-rgb.pdf
Personal branding
Source: http://smartlemming.com/blog/2009/11/personal-branding-is-not-career-management/
Code of EU Online Rights
Source: http://ec.europa.eu/digital-agenda/en/code-eu-online-rights
Protect your data
Source: http://www.cbsnews.com/videos/how-to-defend-your-privacy-online/
Who is an information broker?
An information broker (independent information professional, information consultant, or data broker) collects information, often about individual people. The data are then sold to companies that use it to target advertising and marketing towards specific groups, to verify a person's identity including for purposes of fraud detection, and to sell to individuals and organizations so they can research particular individuals. Critics, including consumer protection organizations, say the industry is secretive and unaccountable, and should be better regulated.
(Source: http://en.wikipedia.org/wiki/Information_broker)
Copyright and Diego’s story
Source: https://www.eff.org/deeplinks/2014/07/colombian-student-faces-prison-charges-sharing-academic-article-online
Open Access Movement
Source: https://www.youtube.com/watch?v=RvsxnOg0bJY
https://archive.org/stream/GuerillaOpenAccessManifesto/Goamjuly2008_djvu.txt
