Smarthealth Medical Services 聰健醫療服務 SmarthHealth Medical Services.

Smarthealth Medical Services聰健醫療服務

SmarthHealth Medical Services

About SmartHealth SmartHealth is a full services integrated medical sales and marketing company.

A niche Medical Sales and Marketing practices, i.e. small yet professional team

One of the few Medical & Health Care Sales, Marketing practices and providing comprehensive Sales and marketing Solutions

We offer services that help medical business retain & grow profitable customer relationship.

Some of our smartHealth Marketing Solutions, including strategic planning, Marketing Analysis, Sales Plan, Health Seminar / Workshop & others health care services etc..


BusinessSource

Medical Escort (Private Ambulance Escort)In-house ClinicMedical TourismPhysical Check up

Corporate / Broker / Insurer / TPA Health Talk On site screening

Promotion Advertising or Media

ReferralExisting ClientsMedia / Promotion / Advertising


Our Team


SmarthHealth Medical ServicesSmarthHealth Medical Services

Business ~ Physical ExamInsurer

Panel DoctorPre-insurance examinationProduct Wellness Day

(Health Talk + On-site screening)

Broker / Corporate Executive Plan + Wellness Day

Estate & Hotel PromotionSame as above


Business ~ ReferralInsurer

Agency Referral Program

CorporateEmployee Benefit Program

TPAE.g. ISOS, IPA

Mainland China PatientPatient Referral Program


Our Services Offer..Package Design

Market ComparisonMarket Evaulation

Insurer / Clinic Panel Doctor ~ Application Insurer

HSBC, Blue Cross, AIA, Manulife, Zurich, ING, Prudental etc..Clinic

QHMS, UMP, HMMP etc…

Broker / Corporate ~ Services arrangementWellness Day Health Check Package

Referral Program Insurance Agency, Corporate & Broker


Scope of Services Health Screening

Gynaecological Check Up

Premarital Check Up

Vaccination

Specialist Referral

Hospital Admission

Medical Marketing Consultation Services

Corporate Wellness Program

Health Seminar


CasesBroker : On-site Screening Program

Sold to International Broker 2010 More than 300 On site screening test + 10 Health Talks with

Globalization Corporate E.g. Apple, PCCW, Maersk, DAMCO and HK SFC etc..

Insurer : Health Talk AIA New Product Launch ~ 2010

Hospitalization product for High-end customer More than 1600 agents to attend

Bank : PromotionCitibank Green City ProgramAmerican Express Bank: Centurion & Platinum, Bonus Point

Reward Program


Our Background ~ MedicalHospital Experience:

Sales and Marketing in 2 hospitalsHealth Assessment, Inpatient and Outpatient

Billing

Health Care Centre Setup:Panel Doctor Group, Health Check & Referral

Insurance Industry:Claims, CS, Broker, MDRT Services & PA

Medical Evacuation & Int’ l Medical Insurance Community


Our QualificationMBA ~ Australia

Major in Finance and Marketing

InsuranceFLMI ~ USAACSAIAA


Reference …


Promotion Services


Bank Promotion Services Bank:

HSBC, Citibank, AE, BOC & Standard Chartered etc…

Target of Customers Platinum, Centurion & others Credit Card Holders

Type of Services: Special discount offer (e.g. 10% ~ 15%) or Bonus point reward

(e.g.5% or 10% extra bonus Points)

Function: Guest Seminar / Health Talk / Workshop

Bank Promotion Period: 3 months /6 months or 1 year


Bank Promotion Services Key Objectives

Build Brand Awareness & Preference Stimulate high-ticket visit Foster repeated purchased & repeated visit Groom long-term loyalty of quality customers

Comprehensive Product Range Affluent segment Mass segment Segmented product


Scope of Long-term Strategic Partnership

18

Target Audience : (Example / Citibank)• All Citibank Credit Cardholders & Diners Club Cardmembers (~1.3 million

cardholders)• All overseas Citibank Credit Cardholders (~ 37 million cardholders)


Synergy from Both Parties

19SmarthHealth Medical Services

The Communications Approach for the Strategic Partnership

20

Maximize

exposure

through

all relevant

touch points

Adopt integrated approach

to maximize exposure for both bank Credit Card and the partner and also to create greater impact for the joint partnership


Insuer & Corporate Promotion ServicesTarget:

Premier Customers / Executives

Methods: Intranet Promotion / Employee Voluntary Plan / E-Health Tips

etc…

Function:Guest Seminar / Health Talk / Workshop / Product Launch


Example (Health Talk ~ AIA)


Example (Macau Health Talk ~ ING)


Health Talk : ING Regional Office


Example:Health Talk ~ Dah Sing Life


Dah Sing Health Talk: Healthy Pass


ING Road Show: Healthy Pass


Road Show


Doctor Booklet


Direct Marketing: Magnet Promotion


Publicity program for specialist center


Aims and purposes


1. GROUP INTERVIEW


BriefsGroup interview is a very cost-effective way to deliver

messages to the public in a short period of time.

To invite around 10 media organizations to the group interview where doctors present some interesting cases and findings in a “causal” way

The press will cover the news in local news session on the same day and create huge impacts.

Due to the lower cost, having group interviews on different major Diagnostics tools every 3 to 4 months is ideal.


Some proposed topics1. HPV test: how the test

dramatically improves early detection of pre-cancer in women

2. CEA: To predict the chance of cancer returning

3. NT-proBNP: To explain the PROTECT study and how patients benefit from the test


Example: CT screening for heart 15 reporters and

photographers from 11 media organizations attended the media event


Event photos


Coverage summaryMedia organizations Heading Section/ page no.

1. 東方日報醫健：長跑引爆冠心病奪命 A14, 港聞, 醫健 2. 東方日報醫健：備戰減食再增食跑手易傷 A14, 港聞 3. 蘋果日報忽然長跑或致隱疾病發 A09, 健康與醫療 4. 頭條日報心臟隱疾運動易猝死 P12, 港聞

5. AM730 疏於運動難發現心血管隱疾跑馬拉松小心中風

M20, 健康

6. 都市日報忽然長跑凶多吉少 P23, 健康 7. 太陽報醫知健：跑馬拉松先驗心 A14, 港聞 8. 太陽報醫知健：減食備戰小心受傷 A14, 港聞

9. 香港經濟日報長跑誘發中風上斜終點高危 A22, 港聞 10. 香港經濟日報喝水忌過量配合餐單儲能量 A22, 港聞

11. 成報馬拉松比賽慎防中風 A12, 醫健 12. 成報賽前檢查保一命 A12, 醫健, 特稿

13. 大公報專家籲 45歲以上參賽者賽前驗身

跑馬拉松誘發「心病」可致命 A18, 港聞

14. 大公報脫水抽筋不適最常見 A18, 港聞 15. 文匯報 76%心臟病無徵狀跑馬拉松高危 A14, 香港新聞

16. 星島日報醫生籲長跑賽前檢查心臟 A12, 港聞


News clipping: Oriental Daily 1


News clipping: AM730


News clipping: Singpao 1


News clipping: Ta Kung Po 1


2. ELECTRONIC MEDIA INTERVIEWS


Briefs To arrange interview on TV or

radio

To explain diseases and treatments to the audience in person

To increase media exposure

TVB

RTHK


3. COLUMN WRITING AT NEWSPAPERS


Briefs To explain Diagnostics tool one

by one by writing column articles in free newspaper AM730

Column: “醫 Zone”

AM730 has a readership of over 500,000 in HK.

To write about diseases which can be better treated and managed with Diagnostics

PRPPL to handle writing and editing of all articles

Example


Thank You


Smarthealth Medical Services 聰健醫療服務 SmarthHealth Medical Services.

Documents

Transcript of Smarthealth Medical Services 聰健醫療服務 SmarthHealth Medical Services.