1340 LEADS

6%

1000 LEADS

SALES QUALIFIED LEADS

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SALES QUALIFIED LEADS

$295K$105K

REACHFORCE SMARTFORMS FUNNEL TYPICAL FUNNEL34%INCREASE

1 DAY100% of customers have expedited lead qualification

MQL/SAL*

80

35% CLOSERATE 30%CLOSE

RATE

50SALs SALs

5%MQL/SAL*

OPPORTUNITY CONVERSION75% 70%NUMBER OF OPPORTUNITIES

REVENUEREVENUE

PIPELINE

60

$844,200 $350,000

35

AVERAGE DEAL SIZE$14,000 $10,000

FEW FIELDS =MORE LEAD CONVERSIONSINQUIRY INQUIRY

20 DAYS MARKETING / LEADSMARKETING / LEADS

*Qualification completeness and accuracyof data drive increase in MQL

SALES QUALIFICATIONSALES QUALIFICATION

Reduced Lead Latency (Speed) and Message RelevanceIncreases Opportunity Conversion

Webtrends' average deal size grew 40% with SmartForms

SPEED MATTERS – AND CLOSES MORE SALES

"Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor. For many product categories, buyers now put off talking

with salespeople until they are ready for price quotes."- Lori Wizdo Forrester, 10/14/2012

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FINALLY, A SMARTER WAY TO CONVERT

GET A BIGGER FUNNEL WITH REACHFORCE SMARTFORMS© 2013 ReachForce

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1. Marketo, a 2nd year, high volume SmartForms customer, recognized a 34% increase in inbound leads through shorter forms and SmartForms real-time appended data

2. Marketo provided a summary of their customer research that states a five-minute lead response yields four times the likelihood to qualify vs. a 10 minute response, and a staggering 21 times than after 30-minute wait.

3. SmartForms customer, WebTrends, compressed progressive profiling qualification from 20 days to one day.

4. More gross leads yields more gross SALs which yields more gross opportunities  

Comparing a typical funnel of 1000 marketing leads to a funnel powered by SmartForms, the image above demonstrates the contrast in value a customer can actualize through SmartForms

5. SiriusDecisions says increasing the productivity of salespeople yields more opportunities, shorter sales cycle, larger deal size and higher win rates.

Faster handling speed = fewer lost deals. With a conservative ReachForce estimate of 17%, close rates increase from 30 to 35%.

6. ReachForce projects 7% increase in opportunity conversions due to expedited lead hand-off captures more buyers still considering purchase

SmartForms customer Webtrends recognized a 40% increase in pipeline per quarter with increased deal sizes