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  • Smarter Food Single Window: Facilitating Fresh Fruit and Vegetable exports in Greece


    The smarter food vision:

    inclusive, safe, traceable

  • Greek Trade Facilitation Reform

     National economic and social crisis in 2012

     Holistic national TF reform programme:

     Policy vision for trade facilitation in Greece

     List of 25 key actions

     Goals, Key Performance Indicators, deadlines

     International support for the implementation

     Resources

    Approved by the Parliament late 2012

    and implemented 2013/2014


  • Facilitating export of Greek fresh fruit and



    Request :

     Analyse supply chain

     Identify bottlenecks

     Implement trade facilitation measures

     Introduce eBusiness technology and Single


     Benchmark with EU best practice

     Propose a strategy to develop Greek exports

  • Single Window Environment


    EU “Single Window Environment“*

     Development of automated platforms for stakeholder

    collaboration (IOS)

     These platforms will be networked

     Single Window is not a system, but a collaboration of systems (similar to Internet)

    Greece Architecture

     Greece Single Window is a network of IOS systems

     Independent, stepwise development

     Schedule: Customs, MENOS (agriculture), Port SW, ..

     development of agriculture SW platform in Greece as a pilot for Greece Single Window

    *Reference: Venice Declaration October 2014:

  • Greek SW Environment: A network of Stakeholder Systems

    DG MOVE E-Maritime

    Greek eCustoms


    Agriculture MENOS


    EU Customs DG TAXUD


    Marine Department

    Ship Piloting

    Vessel Traffic Safety

    Ship Agents


    Importer’s Banks

    Exporter’s Banks

    Port Authority

    Terminal Operator

    Vessel Operator

    Freight Forwarders

    Hauler Operators




    Regulatory Agents

    Port-equipment Operators

    Customs Department

    Quarantine & SPS Agency

    Other government agencies

    Health Department

    Customs Brokers


    Freight Forwarders Traders


    Vessels Air lines

    Single Window Environment

  • Customs

    Agriculture MENOS

    Freight Forwarders Producers


    Min. Agr.

    What is a Single Window for Agrifood Trade?


    The Single Window for

    Agrifood Trade is collaborative system of public and private

    sector stakeholders to increase

    security and efficiency of

    agrifood cross-border trade

    through collaboration,

    electronic information

    exchange and efficient


    smarter food:

    Information technology and trade

    facilitation to improve the supply chain

    and deliver new products to international


    Greece: 6 steps towards Agrifood SW

    1. Business Process Analysis

    2. Improve inspection system

    3. Paperless certificate system

    4. Standardization of data

    5. Benchmark with EU best practice

    6. Strategy for Greek Smarter Food

  • Step 1: Business Process Analsysis



     Get stakeholders together

     Understand the export processes

     What are the specific Greek issues

     Where are the bottlenecks

    BPA for key agriculture produce: Feta Cheese, Kiwi, Olive Oil,

    Peaches, Fish, Cosmetics

    Based on the UNNEXT BPA Guide

  • Step 2: Improve and automate inspection system


    FFV exports to 3rd countries require an EU conformity certificate

     Large number of inspections, paper work and delays

    Projects for improvement:

     Approved Exporters: Exporters can apply for preferential status

     Electronic Risk Managment: Assessment of risks and targeted inspections

     Electronic managment of conformity certificates (application, issuance)

     Re-organization of the inspection and control system incl. payments

  • Step 3: Specifciation for electronic certificate exchange


     Automated conformity certificate managment system

     Automated Customs data management system

    Next: electronic exchange platform Ministry of Agriculture and Customs

    System specifcation: busines processes, data structures, document flows, cost and implementation plan,..

    Lessons learned:

     Time needed to build a joint project team

     Electronic documents are NOT the equivalent of paper documents

     Requires integration of processes between two agencies and joint risk managment

  • Building an automated Risk Managment System


    Electronic information: which agency will check which data,

    when, what is the risk, which rules apply, what is the legal

    basis, ..?

  • Step 4: Data Model and electronic documents


    Electronice document exchange between two ministires

     Questions: Which data, which data formats, what is the meaning of this data.

     Systematic analysis of the sematic and structure of the data

     Data Model: All data elements needed to manage cross border trade

     Messages/Documents: subset of a the data model; data elements that are exchanged between two parties

     EU standard (2014): WCO Data Model 3

     off-the-shelf data model with focus to cross border trade

     Extension packages : Licenses Permits Certifcates Others (LPCO)

     System of national extensions: «My Information Package»

  • 22

     Change management

    Why shall we use a data model?

    Why a Customs data model?!

    Which standards/technology shall we use?

     How can we get organised?

    Technical work:

     Greek data harmonization expert group

     Electronic Greek Conformity Certificate

    Step 4: Greek Data Model and electronic


    Challenge: develop the «Greek Information Package»

  • Step 5: Supply chain benchmarking


    Birds eye view:

    How to transform Trade Faciltiation achivements into export opportunities?

    How do similar supply chains work in other countries?

    What can we learn from others?


     Stakeholder consultation

     Assessment of the current situation of Greece

     Benchmarking with EU best practice

     SWOT analysis

     Development of recommendations

  • Fresh fruit and vegetable exports from Greece:


    Identification of hotspots

    and potential solutions

    How do others cope?

    Fresh fruit and vegetable exports from Greece:


    Policy makers Administration Private sector

    International benchmarking

    Benchmarking Strategy Greece


  • Step 6: Vision for Greek Smarter Food


    Concept for a Greek Smarter Food Vision

    “..develop premium, IT-enabled brands and focus on delivering high value products, such as organic and socially aware products, to high income markets”


     Risk managment and paperless trade

     Quality of Greece Produce

     Origin of Greece as a world class tourist destination

     Tradition of Greek Smallholders and regions

  • The Greek Roadmap: Were are we now?

     Now: Greece international ranking in trade facilitation

    competitiveness improved from rank 84 to 48 in World

    Bank DoingBusiness ranking

     Agriculture:

     Authorized exporter, electronic conformity certificate, Risk

    Managment System(s), improvement inspections system,

    specification for agriculture Single Window, Mata Model

     Next: technical development of the platform, discussion with

    policy leaders on smarter food vision

     Looking ahead: WTO Trade Facilitation Agreement


  • Bali, 7 December 2013

  • Article 10: The «Single Window» article


    Article10: Formalities connected with importation and exportation and


  • WTO Trade Facilitation Agreement

    • Add the measures here


  • Perishable Goods: Summary

    9.1 With a view to preventing avoidable loss or deterioration of

    perishable goods, and provided all regulatory requirements have been

    met, each Member shall release within shortest possible time

    9.2 Each Member shall give appropriate priority to perishable goods

    when scheduling any examinations that may be required.

    9.3 Arrange for (or allow imp