1. 22nd 24th November 2012, JaipurSmarter DatacenterSanjeev GuptaIBM Datacenter Services

2. IBM has built over 30 M sq feet of raised floor globally for clientsand own or manage over 8 M sq feet. IBM investments aretransforming the data center Cumulative benefit of $4 billion over 5 years IBM Data Center and IT For every dollar invested, saw a $4 cumulative benefit. Rationalization Consolidate and virtualize 4,300 servers onto ~30 IBM System z mainframes Invest $1 B to accelerate green technologies and services Double compute capacity in data centers we own or Project manager without increasing power consumption Big Green Save 5 B kilowatt hours per year Applied same lessons to thousand of customers RTP was engineered for cloud computing IBM Family of Instrumented, integrated and intelligent data center management Modular Data Centers IBMs new center "as close to state-of-the-art as I have seen. David Cappuccio, Chief of Research for Infrastructures, Gartner, Data Centers Go Green Cloud-enabled 1200 users in China Dev Lab workplace cloud on demand ITUp to 40% savings in storage costs with network coude 2 3. Data Center Services can help customers respond to thesechallenges Future proof existingRationalize the data Flexible Design to bedata center center infrastructureresponsive to change.infrastructure. across the company.Double IT capacity orImprove operational Pay as you grow by deferring reduce operationalefficiencies while reducing40-50% of capital and expenses by 50%.operational expenses by 50%. operational costs.Integrated Management of IT and data center operations.Lower operational costs up to 20%. 3 4. Leadership Data Centers are Smarter :Designed to meet existing needs with the flexibilityto respond to future unknowns in businessrequirements, technology and computing modelsLeverage cost-effective approaches to optimizeassets to improve operational efficiency includinghardware, software, data centers and people andprocessesRequire active monitoring and managementcapability to provide the operational insights tomeet the required availability, capacity planningand energy efficiency.Implemented end- to- end to achieve desiredoutcomes and enhanced value4 5. Unique innovations in Data Center infrastructureIBMs investments in Research yield path breaking technologies in the datacenter industryRear Door HeatMobile Portable modularEnterprise modularExchanger (RDHx)Measurementdata center (PMDC)data center (EMDC)Technology (MMT)Data CenterAnalytics (ALDM)Cool upto 30kW perVisualize cooling to Implement anyFlexible capabilities Map dependenciesrackidentify issues andwhere, any climate over 20 years to better planReduce energy fixContinuous 18x power and cooling relocationconsumption onReduce up-to 20% operations duringgrowthMinimize complexitycooling by over 50% of energyIT maintenance Defer 40-50% of and risk in dataconsumption of the ISO shipping CapEx and OpEx cost center relocationdata centercontainers enable global portability5 6. Change is accelerating IT demand Cost pressures Need for flexibility82MServers installed by 2013 75%Of CIOs anticipate 70 Of every $1 is spenton maintaininga stronglycentralized existing environment Server workloads infrastructure20%have beenin 5 years virtualizedOf data centers are71% > 7 years old650% Storage growth by 2012 Increase 2-3% forecast for Disk storage isIT spending 5-60%Of IT workloads