SmartDraw's Sample Marketing Plan
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Transcript of SmartDraw's Sample Marketing Plan
Sample Marketing Presentation
Marketing Plan
A Sample Presentation using SmartDraw VP’s PowerPoint Builder.
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Marketing Plan
Acme SmartPhone
Marketing Plan
Acme SmartPhone
SWOT Analysis
Marketing Plan
Acme SmartPhone
SWOT Analysis
Marketing Mix
Marketing Plan
Acme SmartPhone
SWOT Analysis
Marketing Mix
Projections
Marketing Plan
Acme SmartPhone
Market Share SWOT Analysis
Marketing Mix
Projections
Marketing Plan
Acme SmartPhone
Market Share
Market Trends
SWOT Analysis
Marketing Mix
Projections
Marketing Plan
Acme SmartPhone
Market Share
Market Trends
MarketSegmentation
SWOT Analysis
Marketing Mix
Projections
Market Share
Top Smartphone Platforms
RIM: 39.7 (41%)
Market Share
Top Smartphone Platforms
RIM: 39.7 (41%)
Palm: 4.9 (5%)
Market Share
Top Smartphone Platforms
RIM: 39.7 (41%)
Microsoft: 11.8 (12%)
Palm: 4.9 (5%)
Market Share
Top Smartphone Platforms
RIM: 39.7 (41%)
Google: 17.0 (18%)
Microsoft: 11.8 (12%)
Palm: 4.9 (5%)
Market Share
Top Smartphone Platforms
RIM: 39.7 (41%)
Apple: 23.4 (24%)
Google: 17.0 (18%)
Microsoft: 11.8 (12%)
Palm: 4.9 (5%)
Market Trend
Market Trend
RIM
Apple
Microsoft
Palm
April 10 July 10
0.0
10.0
20.0
30.0
40.0
50.0
Market Trend
Market Trend
RIM
Apple
Microsoft
Palm
April 10 July 10
0.0
10.0
20.0
30.0
40.0
50.0
Market Trend
Market Trend
RIM
Apple
Microsoft
Palm
April 10 July 10
0.0
10.0
20.0
30.0
40.0
50.0
Market Trend
Market Trend
RIM
Apple
Microsoft
Palm
April 10 July 10
0.0
10.0
20.0
30.0
40.0
50.0
Market Trend
Market Trend
RIM
Apple
Microsoft
Palm
April 10 July 10
0.0
10.0
20.0
30.0
40.0
50.0
Phone Usage By Region
29%
Phone Usage By Region
29%
18%
Phone Usage By Region
29%
18% 22%
Phone Usage By Region
29%
18% 22%
31%
SWOT Analysis
INTERNAL EXTERNAL
POSITIVE
NEGATIVE
STRENGTHS
Right products, quality and reliability.Superior product performance vscompetitors.Better product life and durability.Product innovations ongoing.
SWOT Analysis
INTERNAL EXTERNAL
POSITIVE
NEGATIVE
STRENGTHS
Right products, quality and reliability.Superior product performance vscompetitors.Better product life and durability.Product innovations ongoing.
OPPORTUNITIES
Profit margins will be good.Could extend to overseas.Can surprise competitors.Could seek better supplier deals.
SWOT Analysis
INTERNAL EXTERNAL
POSITIVE
NEGATIVE
STRENGTHS
Right products, quality and reliability.Superior product performance vscompetitors.Better product life and durability.Product innovations ongoing.
OPPORTUNITIES
Profit margins will be good.Could extend to overseas.Can surprise competitors.Could seek better supplier deals.
WEAKNESSES
Limited budget.No pilot or trial done yet.Don't have a detailed plan yet.Customer service staff need training.Processes and systems, etcManagement cover insufficient.
SWOT Analysis
INTERNAL EXTERNAL
POSITIVE
NEGATIVE
STRENGTHS
Right products, quality and reliability.Superior product performance vscompetitors.Better product life and durability.Product innovations ongoing.
OPPORTUNITIES
Profit margins will be good.Could extend to overseas.Can surprise competitors.Could seek better supplier deals.
WEAKNESSES
Limited budget.No pilot or trial done yet.Don't have a detailed plan yet.Customer service staff need training.Processes and systems, etcManagement cover insufficient.
THREATS
Legislation could impact.Retention of key staff critical.Could distract from core business.Vulnerable to reactive attack by majorcompetitors.
Market Segmentation
MarketSegmentation
Market Segmentation
MarketSegmentation
Behavioralsegmentation
Market Segmentation
MarketSegmentation
Behavioralsegmentation
Customer type
Market Segmentation
MarketSegmentation
Behavioralsegmentation
Customer type
Buyer behavior
Market Segmentation
MarketSegmentation
Geographicsegmentation
Behavioralsegmentation
Customer type
Buyer behavior
Market Segmentation
MarketSegmentation
Geographicsegmentation
Demographicsegmentation
Behavioralsegmentation
Customer type
Buyer behavior
Market Segmentation
MarketSegmentation
Geographicsegmentation
Demographicsegmentation
Psychographicssegmentation
Behavioralsegmentation
Customer type
Buyer behavior
Marketing Mix
PRODUCTWhat does the customer wantfrom the product?What features does it have tomeet these needs?How and where will thecustomer use it?What does it look like?What size(s), color(s), shouldit be?What is it to be called?How is it branded?How is it differentiated versusyour competitors?
Marketing Mix
PRODUCTWhat does the customer wantfrom the product?What features does it have tomeet these needs?How and where will thecustomer use it?What does it look like?What size(s), color(s), shouldit be?What is it to be called?How is it branded?How is it differentiated versusyour competitors?
PRICEWhat is the value of theproduct or service to thebuyer?Are there established pricepoints for products or servicesin this area?Is the customer pricesensitive?What discounts should beoffered to trade customers?How will your price comparewith your competitors?
Marketing Mix
PRODUCTWhat does the customer wantfrom the product?What features does it have tomeet these needs?How and where will thecustomer use it?What does it look like?What size(s), color(s), shouldit be?What is it to be called?How is it branded?How is it differentiated versusyour competitors?
PRICEWhat is the value of theproduct or service to thebuyer?Are there established pricepoints for products or servicesin this area?Is the customer pricesensitive?What discounts should beoffered to trade customers?How will your price comparewith your competitors?
PLACEWhere do buyers look foryour product or service?If they look in a store, whatkind?How can you access the rightdistribution channels?Do you need to use a salesforce?What do you competitors do,and how can you learn fromthat and/or differentiate?
Marketing Mix
PRODUCTWhat does the customer wantfrom the product?What features does it have tomeet these needs?How and where will thecustomer use it?What does it look like?What size(s), color(s), shouldit be?What is it to be called?How is it branded?How is it differentiated versusyour competitors?
PRICEWhat is the value of theproduct or service to thebuyer?Are there established pricepoints for products or servicesin this area?Is the customer pricesensitive?What discounts should beoffered to trade customers?How will your price comparewith your competitors?
PLACEWhere do buyers look foryour product or service?If they look in a store, whatkind?How can you access the rightdistribution channels?Do you need to use a salesforce?What do you competitors do,and how can you learn fromthat and/or differentiate?
PROMOTIONWhere and when can you getacross your marketing messagesto your target market?Will you reach your audience byadvertising in the press, or onTV, or radio, or on billboards?When is the best time topromote?How do your competitors do theirpromotions? And how does thatinfluence your choice ofpromotional activity?
TARGETMARKET
Projections
Direct SalesDistributors
Q1
Q2
Q3
Q4
0
10
20
30
40
In Millions US
Projections
Direct SalesDistributors
Q1
Q2
Q3
Q4
0
10
20
30
40
In Millions US
Projections
Direct SalesDistributors
Q1
Q2
Q3
Q4
0
10
20
30
40
In Millions US
Projections
Direct SalesDistributors
Q1
Q2
Q3
Q4
0
10
20
30
40
In Millions US
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