SmartCom - for better indonesia digital creative industry

by Tanto Suratno [730563] GTP PRISMA - Project Research of IMS and SmartCity

SmartComfor better indonesia digital creative industry

business shift smartcom platform innovation factory extend & exposure indonesia digital creative

content:

i analyse , that there is a Shift;

Old Telco

passive one direction

Telco 2.0Web 2.0

human2human active, multi directions

IoT 2.0digital business human2human

thing2thing active

multi directions

future

Digital Business Platform

internet of thingsis

i think …

.. and i believe, …technology leadership alone does not

basic approach of

tech leadership;

mean winning the market

techlayer

i define …evolution of

Intelligent(Network(

IN(

Open(APIs(SOA/Parlay/JAIN(

Telecom(APIs(Parlay(X(/(GSM(one(/(OMA(NGSI(

Cloud(ApplicaAons(RCS(/(UC(/(eGov,(eHealth,(eTransport,(eUAliAes((

IN(Services(Based(on(SIB( Service(Delivery(PlaJorm((SOA)(

Smart(City(Future(Internet(Core(PlaJorm(

IN(Overlay(Architecture( IP(MulAmedia(Subsystem((IMS)( Evolved(Packet(Core((EPC)(

Circuit(Switch(Network( IP(Network((NGN)( Mobile(Broadband(IP(Network(

PSTN( GSM( IP( DSL( UMTS( WLAN( Cable( HSDPA( LTE( WLAN(

Network(AbstracAon(

Open(Service(APIs(

Network(AbstracAon(

Open(Service(APIs(

IT#Impact#On#Telecom#

IMS( MTC(

VoIP(/(SIP( All(IP(

People(&(Things(


IN(









Network(AbstracAon(

Open(Service(APIs(

Network(AbstracAon(

Open(Service(APIs(


IMS( MTC(

VoIP(/(SIP( All(IP(

People(&(Things(

Network … and this is

the

layer


IN(









Network(AbstracAon(

Open(Service(APIs(

Network(AbstracAon(

Open(Service(APIs(


IMS( MTC(

VoIP(/(SIP( All(IP(

People(&(Things(

smartcom … and this is

theplatform layer


IN(









Network(AbstracAon(

Open(Service(APIs(

Network(AbstracAon(

Open(Service(APIs(


IMS( MTC(

VoIP(/(SIP( All(IP(

People(&(Things(

Service&Apps … and this is

the

layer

innovation factory … and we define this as

the

(soft-client)

creativity platform… and this as

the

(smart-com)


the

(smart-com)

…how BIG is our idea….

Global Talent Program PRISMA - SmartCom


the

(smart-com)



in country ideation session

1 month

in Fraunhofer Classical Research

IMS, SDP, SmartCity

1 month

in Country implementation

Session

IMS, SDP, SmartCity

1 months

in Company Post GTP Actualisation Program

6 months


the

(smart-com)



Cost%structure% Revenue%streams%

Key%resources%

Key%ac1vi1es%

Key%partners%

Value%proposi1on%

Customer%rela1onships%

Customer%segments%

Channels%

• Bus and Train passenger • Self-service • Automated service

• Certainty… (in route, time & cost) • Best Route Planner • Hot Offering

• Advertising Fee

• PT. KCJ • PT. TransJakarta • Store/Merchant

• Mobile application • Web server

• Server • Network (Speedy, Flash, Wifi.id, other internet)

• O & M server • Human resources

• Develop, Maintain and update content • Partnership with advertiser

• Advertiser

• Account manager • Ads Plalform

• MD Media

• Create Inventory • Selling Inventory

• O & M server • Human resources

• Premium app • Transaction Fee

Remarks: • Retail • B2B

Cost structure Revenue streams

Key resources

Key activities

Key partners

Value proposition

Customer relationships

Customer segments

Channels

! Tourism related merchants

! Conduct electronic promotion to tourists (device, web site, digital signage)

! Relevant advertising to tourist location and condition

! Bundled in special tourist communication service package.

! Key accounts ! Reconsiliation

report

! Membership contract

! Activation fee ! Advertisement push/display fee

! Content Management System

! Account manager

! Maintain updated content

! Promote (push/display) merchants

! Promotion media provider

! Operator/ MVNO

! Software license ! Operation cost

Cost structure Revenue streams

Key resources

Key activities

Key partners

Value proposition

Customer relationships

Customer segments

Channels

! Foreign visitors ! Domestic visitors

! Updated & acurate tourist information

! Ease of traveling ! Fit trip planner ! Comfortable

booking system !  Intuitive/ user

friendly application

! Tourism portal ! Mobile App

! Personal assistance

! Brokerage/ commission fee ! Advertising

! Administrator ! CMS ! Contact center

! Maintain updated content

! Promote (push) information

! Tourist assistance

! Tourism boards ! Travel agents ! Accomodation

provider ! Transportation

provider ! F&B merchants ! Stores ! Attraction

provider ! Payment

gateway provider

! Software license ! Operation cost ! Marketing


the

(smart-com)

BUSINESS'PLANNING'ANALYSIS''OF'JAKARTA'PUBLIC'TRANSPORTATION''

JAKtrans'!

“You!can't!understand!a!city!without!using!its!public!transporta7on!system.”!!

―!Erol!Ozan!

Dwi'Widodo'Patricia'Sri'Maiza'Handril'Herwindo'A'Nugraha'Berlin!2014!

SmartCom:)Car)Nanny)QueueMe% QueueMe

Smart&Farming:&Empowering+Farmers+

Smart&Informa/on&

Smart&Sharing&

1  Weather&1  Commodity&stock&price&1  Supply&and&Demand&1  Government&Policy&&&

Regula/on&1  Embedded+na1ve+app+on+

various+devices+

1  Expert&sharing&1  Experience&/&best&prac/ce&

sharing&1  Group&Discussion&1  Web+based&

Smart&Health:&An#App#a#Day#Keeps#the#Doctor#Away#

Smart&Consulta1on&

Smart&Database&

Smart&Monitoring&

7  Video&conference&for&pa1ent&and&doctor&

7  Embedded#na5ve#app#on#various#devices#

7  Remote&health&monitoring&7  Na5ve#app&

7  Centralized&medical&record&database&for&doctor&

7  Accessible#via#hybrid#mobile#app#or#web##

Smart&Home:&Home%in%Your%Hands%

Smart&Entertainment&

Home&monitoring&&U1lity&metering,&Awareness&&&safety&

Home&automa1on&&&energy&saving&

;  Video&on&Demand&;  Cloud&Synchroniza1on&

(Photo,&Video,&Music,&Streaming)&

;  Embedded%na0ve%app%on%various%devices%

;  Remote&control&and&automa1on&of&home&appliance&

;  Na0ve%app&

;  Home&dashboard&for:&electricity,&water,&gas,&whether&&&environment&

;  Video&surveillance&;  Accessible%via%hybrid%

mobile%app%or%web%%

Smart&Media&&&Communica1on:&Home%in%Your%Hands%

Smart&Entertainment&

Adver1sing&

8  Video&on&Demand&8  Media&online&8  Live&TV&8  User&Generated&Content&8  Embedded%na0ve%app%on%

various%devices%

8  Integra1on&with&MD&Media&content&

8  Targeted&ads:&demographic&and&geographic&

8  Accessible%in%all%so6%client%devices%

?


the imagination is the limit

product, service & apps, the company, or perhaps the creativity limits … out of the box

i try to think beyond

do we know what they want and like…?

they are the customers, today

the digital natives

do we know what they want for better learning…?


thestudents

do we know what they want for better friendship…?


the y-generation

do we know what they want for better journey…?


the commuters

do we know what they want for better family…?


the mama

do we know what they want for better business…?


thebusiness

do we know what he wants for better life…?

….even he is the customer, today

thefarmer

is the creativity our soul?

….do we capable for identifying the opportunities

… in the digital creativity industryinternational index

… enabling innovator to make ideas happen for better indonesiadigital creativity platform

….so how should i do it

….so how do they do it.extend & exposure.

i call it ….

… then i define an approach

expose our capability to public, community, so that they can make their ideas happen.

extend our reach beyond our boundaries

… the idea is allowing others to create BEST service and APPs to suit their needs and communities, for better life, better Indonesia

… build, provide, deliver digital business ecosystem for Indonesia

….creativity roadshow to students

Telkom University

Universitas Padjajaran

SMK

….creativity roadshow to bandung startups

….creativity roadshow to bali startups

….creativity roadshow to yogya startups

….creativity roadshow to malang startups

….creativity roadshow to jakarta startups

….creativity roadshow

to tangerang+depok startups

….creativity roadshow

to surabaya startups

….in the time of BestApps.ID

… Hackathon session

Thousands participants, hundreds innovations


… Hackathon session


… FINALE session

….collection of Innovations

… vertical industry segments

Bank

%Man

agem

ent%

Services%

Educa4

on%

Man

agem

ent%S

ervices%

Energy%&%Resou

rces%

Services%

Fina

ncial%M

anagem

ent%

Services%

Governmen

t%Man

agem

ent%S

ervices%

Hospita

lity%&%Business%

Services%

Healthcare%&%W

elfare%

Services%

Logis4cs%&%Transpo

rt%

Services%

Man

ufacturin

g%&%

Agrib

usiness%%Services%

Med

ia%&%

Commun

ica4

on%%

Services%

Military%&%Police%%

Services%

Prop

erty%

&Co

nstruc4o

n%%

Services%

Trad

ing%&Distrib

u4on

%Services%

Finance%&%Corpora4on%

Smart%Solu4on%

Government%&%Educa4on% Tourism%

Data%Mone4zing%Adver4sing%

E%Health% Smarthome%&%Mobility%

Vertical Industry Segment

Service Ecosystem

Call/Conf%Control% Messaging% Presence%

Loca4on% Address%Book% File%Transfer% ID%

…% Data%Management%

Device%Control%

CRM% Charging% Billing% Security% QoS% Connec4vity% OSS% Scalability%

M2M%Enablers%

MTC% EPC% IMS% REST%HTTP%WebRTC%SIP%

Over The Top Communication Telco Core Network Capabilities

Generic IT Capabilities

Human To Human Machine To Machine Smart

Business Solution Platform

Gateways Devices Sensors

….at last, all innovations become part of solutions

…in the marketplace

Thank You

SmartCom - for better indonesia digital creative industry

Small Business & Entrepreneurship

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