SMART Technologies start off selling projectors. In the early nineties they wanted to create a product that would enable groups to interact and instantaneously share information with people in the same room and all around the world (Smart Technologies, ULC, 2009).

SMART Boards were originally created for educators who needed to give lectures at a distance in 1991.

Educators Business Government

Organization: Smart Technologies Intel Corporation Projectors Collaborative products for classrooms

and meetings

Problems: Using Microsoft Windows applications Adapting Graphics Processor Speed

Audience: Educators & Students Business Professionals Government Staff

Production & Marketing: Rough start

Financial Hardship Alliance with Intel Corporation-1982

Knowledge – Educational Institutions, Medical, Broadcasting, Athletics

Persuasion- School boards and administrators

Decision- Benefits for adoption Implementation-Administration being

able to provide adequate training Confirmation-Results from state

standardized test.

SMART introduced the first SMART Board interactive whiteboard in 1991. It was the first interactive whiteboard to provide touch control of computer applications over standard Microsoft Windows applications.

The sales of SMART Boards were slow, because many people did not know about them.

The early adopters were educators who needed to give lectures at a distance.

After getting all the kinks out of the software and modem speeds increased.

Teachers, business people and government staff around the world came to appreciate the new way in which they could do their jobs using the SMART Board interactive whiteboard, and a new product category was officially born.

SMART Technologies formed an alliance with Intel Corporation to help increase funding.

This investment push SMART’s development of hardware and software.

Over 800,000 SMART Board interactive whiteboards have been installed throughout the world in education, corporate, government and military settings.

This information shows the sales of Smart Boards in the United States. This data was obtained from http://www2.smarttech.com/st/en-US/About+Us/News+Room/Media+Releases/2009+Media+Releases.htm?guid={4091746F-E6E9-4A17-9B63-0FA713596BBD}

Recognized School Districts Business Athletics

School Districts without funding People that are not willing to change Veteran teachers Bargain Shoppers

Observability› This would be the best way to get people

in the education field to adopt innovation. › My school administrator would need to see

documentation on results using this innovation.

Decentralized diffusion systems are usually not managed by technical experts, but by the users to fit their particular need (Rogers, 2003).› SMART Technologies saw a need to provide tools that

enable communication, collaboration and learning whether in the same room or across distances.

SMART develops hardware and software tools that help groups access and share the information they need to meet, teach, train and present.

Educators Government Businesses

SMART Boards have reached it critical mass.

› 18 million students in more than 600,000 classrooms in more than 100 countries around the world are currently using SMART products.

Need more convincing; here a short video on Using the SMART Board in the Elementary Classroom.

http://www.youtube.com/watch?v=G8P-sv9dOu8

SMART Technologies, ULC (2009). Company History. Retrieved September 30, 2009 from http://www2.smarttech.com/st/en-US/About+Us/News+Room/Media+Kits/Corporate+Media+Kit/History.htm

SMART Technologies, ULC (2009). http://www.smarttech.com

Rogers, E. (2003). Diffusion of innovations (5th Ed.). New York: Free Press.

YouTube, LLC (2009). Using SMART Boards in Elementary Classroom Retrieved November 2, 2009 from http://www.youtube.com/watch?v=G8P-sv9dOu8