Smart Use of Social Media
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![Page 1: Smart Use of Social Media](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b3376c4a7959130a8b4578/html5/thumbnails/1.jpg)
Smart Use of Social Media for Cantors
Presented by Miriam Brosseau
Associate Director of Network InitiativesThe Jewish Education Project and
Darim Online/See3
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"Social" is a Process
Social media is an iterative process:
Listen, Plan, Engage, Measure, Adapt
Your social media presence is not a bullhorn.
Social begins with
LISTENING.
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Plan: The POST Formula
People
Objectives
Strategies
Tools
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Example: Freedom25
Read: http://freedom25.net/about
Identify:
People?
Objectives?
Strategies?
Tools?
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Before we try out POST, a reminder...
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Now It's YOUR Turn!
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On Choosing Tools
• Learno listen, read,
watch, practice
• Playo jump in!
• Separateo tools from
strategy
• Worko the tool won't
do it for you
• Fail forward
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Some examples...Tools Good For: Storytelling
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Tools Good For: Conversations
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Tools Good For: Collaboration/Sharing
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Tools Good For: Events
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Tools Good For: Teaching/Learning
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Thank you!
Questions, comments, kvetches, kvells? Keep in touch!
Miriam [email protected]
@miriamjayne