Smart Tourism EcosystemsandSmart Tourism Destinations
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Transcript of Smart Tourism EcosystemsandSmart Tourism Destinations
CICtourGUNE
Cooperative Research Center in Tourism
Turismoko Ikerketa Zentro Kooperatiboa
Centro de Investigación Cooperativa en Turismo
Donostiako Parke Teknologikoa
Mikeletegi Pasealekua, 71 · 3. Solairua
E- 20009 Donostia/ San Sebastian · Spain
Tel.: +34 943 010885 · Fax: +34 943 010846
tourgune.org
Smart Tourism Ecosystemsand
Smart Tourism DestinationsDr Carlos LamsfusDirector, Human Mobility and Technology
Index1.- Context of Smart Tourism: Tech infrastructure – Social trends
2.- What is smart destination
3.- Challenges
4.- CICtourGUNE added value – Examples
5.- Conclusions
Index1.- Context of Smart Tourism: Tech infrastructure – Social trends
2.- What is smart destination
3.- Challenges
4.- CICtourGUNE added value – Examples
5.- Conclusions
4
Conceptualización Smart City
2nd Idea
Mobile Device Usage
Personal Context-based Information and Services
Augmented Spaces
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Smart Cities
m-Commercem-Marketing
PERSONAL CONTEXT BASED INFORMATION AND SERVICES
Augmented Spaces
Index1.- Context of Smart Tourism: Tech infrastructure – Social trends
2.- What is smart destination
3.- Challenges
4.- CICtourGUNE’s added value
5.- Examples
6.- Conclusions
9
Smart Destination • Considering
• The importance of Intelligent Systems in Tourism
• The increasing availability of tech-infrastructure (IoT)
• The complexity of the tourism experience
• The opportunities of the tech-mediated world
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Smart Destination
A Tourism Destination is said to be Smart when it makes
intensive use of the technological infrastructure provided by
the Smart City in order to: (i) enhance the tourism
experience of visitors by making them aware of both local
and tourism services and products available to them at the
destination and (ii) by empowering destination management
organizations, local institutions and tourism companies to
make their decisions and take actions based upon the data
produced in within the destination, gathered, managed and
processed by means of the technology infrastructure
Index1.- Context of Smart Tourism: Tech infrastructure – Social trends
2.- What is smart destination
3.- Challenges
4.- CICtourGUNE added value – Examples
5.- Conclusions
12
Challenges • Information and data gathering
• Information modelling
• Big Data
• Linked – Open Data
• Real time Big Data Analysis – Ultra-personalisation
• Information analysis for decision making
• Definition and analysis of requirements
• Service integration
• Engagement
Challenges• Connectivity
• Security
• Remember that mobility is a social phenomenon
• Address societal challenges with base on technology
• Understanding what the Internet of Things can do for us
• Understanding the convergence of the physical and digital world
• Building a new tech-based social relationship framework
• Empowerment of tourists
Index1.- Context of Smart Tourism: Tech infrastructure – Social trends
2.- What is smart destination
3.- Challenges
4.- CICtourGUNE added value – Examples
5.- Conclusions
15
myfences • Plataforma web• Gestión de fences y datos de contexto para notificaciones push.• También dispone de API REST para su gestión: crear/eliminar fence,
etc.
área de fence
nombre de fence
contexto
datos para enviar
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qrrrify • Plataforma web• Permite incluir elementos como textos, imágenes, vídeos, audios,
mapas, botones de contacto y enlaces entre las páginas creadas.• Una vez creada la página se generará el código QR correspondiente.
Elementos Panel de edición
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qrrrify ejemplo
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¿Cómo funciona? Módulo móvil SDK Servidor GIS Módulo web de analítica
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apptrack • Visualización de datos• Mapas de calor• Mapas de clústeres
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Conectur – Aplicación móvil
Examples
• AENOR – Smart Destination Standardisation Committee
• Groups: Technology, innovation, Sustainability,
• Members: Universities, Companies, Research institutes, and official
bodies: AENOR, SEGITTUR
Index1.- Context of Smart Tourism: Tech infrastructure – Social trends
2.- What is smart destination
3.- Challenges
4.- CICtourGUNE added value – Examples
5.- Conclusions
Conclusions and Implications
• We build the technology that allows us to observe - microscope
• Define how people move, why, who with, etc.
• New measuring techniques variables
• Know you client: ultra-personalisation
• Go mobile to know you client
• Mobile technology enables for the first time:
• Personalised services on the go
• Evaluate various variables at the same time and compute them
• Better knowing and understanding the human mobility phenomenon
• Definition and establishment of living labs
Conclusions and Implications • Inter and multidisciplinary work
• We are not going to accomplish anything if we do not work closer
with one another
• why are plenty of apps not working?
• Why are plenty of marketing strategies not working?
• More experimental work
• IT is important, but tourism is a social science
• Difficult to build living labs, but important to build smarter
destinations
• More contact to industry and research
CICtourGUNE
Cooperative Research Center in Tourism
Turismoko Ikerketa Zentro Kooperatiboa
Centro de Investigación Cooperativa en Turismo
Donostiako Parke Teknologikoa
Mikeletegi Pasealekua, 71 · 3. Solairua
E- 20009 Donostia/ San Sebastian · Spain
Tel.: +34 943 010885 · Fax: +34 943 010846
tourgune.org
Smart Tourism Ecosystemsand
Smart Tourism DestinationsDr Carlos LamsfusDirector, Human Mobility and Technology