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  • Smart SEO for Lawyers

    Everything You Need to Know in 60 Minutes

    http://www.thelegalconnection.com

  • Outline

    • The Search Stool – Content – Authority

    • Links • The New Authority

    – Technology • Local Search • Avoid • Free Tools • New New New Stuff • 11 10 Things you can do in 10 minutes

    http://www.thelegalconnection.com

  • Introduction

    http://www.thelegalconnection.com

  • Content and Competition

    • Understand how competitive your space is – Name – Practice area – Geography

    • In competitive markets, verbal nuance is important – Lawyer vs. Attorney – Name and Attorney – Name nuance – Geography nuance – Practice area nuance

    http://www.thelegalconnection.com

  • The Search Stool

    TechnologyContent

    Authority (Links & more)

    http://www.thelegalconnection.com

  • Leg 1: Content What is a webpage about?

    Key Factors • Keyword density • Important Indicators

    – Title Tag – URL – H1 Tag

    – Meta description

    • Uniqueness and freshness of content

    Title Tag

    http://www.thelegalconnection.com

  • Content: Anatomy of a Webpage

    Title Tag

    URL

    H1

    http://www.thelegalconnection.com

  • Common Mistake #1: A page about nothing

    http://www.thelegalconnection.com

  • Common Mistake #2: A page about everything

    http://www.thelegalconnection.com

  • Common Mistake #3: Copying content

    Inlinks: 68Inlinks: 121 http://www.thelegalconnection.com

  • Common Mistake #4: Firm name as the title tag on every page

    http://www.thelegalconnection.com

  • Leg 2: Links

    http://www.thelegalconnection.com

  • Leg 2: Links How important is a website?

    Key Factors • Anchor Text

    – Click here – Avvo – Rate your Lawyer

    • Number of links • Quality of links (Authority and Relevance of linking site) • Homepage links • Internal links • Attracting Links

    http://www.thelegalconnection.com

  • Common mistake #5: Not optimizing anchor text

    http://www.thelegalconnection.com

  • Common mistake #6: Static Sites aren’t Linkworthy

    http://www.thelegalconnection.com

  • Common mistake #7: Hosting your blog on a different domain

    Inlinks: 5,072 Inlinks: 151,158http://www.thelegalconnection.com

  • Counting Your Links

    • www.blekko.com • Open Site Explorer • Majestic SEO • Google Webmaster Tools

    • Links that Don’t Count: – No Follow Links

    • Monitor w/(Quirk SearchStatus download) – Firewalled Links

    http://www.thelegalconnection.com

  • The New Authority: Social

    http://www.thelegalconnection.com

  • The New Authority: Social Graph

    http://www.thelegalconnection.com

  • The New Authority: Personalized Search

    http://www.thelegalconnection.com

  • Leg 3: Technology Can the search engines find and read the webpage?

    Key Factors • Simple URL’s in plain English • 1 Page : 1 URL • Standard links

    – Avoid: • Flash • Java • Images

    • How to surf like a spider – Turn off images – Turn off javascript – Turn off flash

    According to Google, these are different pages:

    http://avvo.com

    http://www.avvo.com

    http://www.avvo.com?pageid=458

    http://www.avvo.com&reference=msn

    http://www.thelegalconnection.com

  • Counting your Indexed pages

    http://www.thelegalconnection.com

  • Common Mistake #8: Google can’t navigate a site

    http://www.thelegalconnection.com

  • Common Mistake #9: using a Page ID in the URL

    http://www.thelegalconnection.com

  • Common Mistake #10: http://website.com vs. http://www.website.com

    http://www.thelegalconnection.com

  • LOCAL SEARCH

    http://www.thelegalconnection.com

  • Local Search

    http://www.thelegalconnection.com

  • Google Local

    • Consistency of – Phone – Address – Website – Business Name

    • Across – Your Website – Major Directories – Vertical Directories

    • 5 descriptors – Car Accident Lawyer

    NOT Car Accident • Tracking Phone

    Number Issues

    http://www.thelegalconnection.com

  • v

    How Does Google Assemble a Business Listing

    Source: Mike Blumenthal www.blumenthals.com http://www.thelegalconnection.com

  • How Does Google Places Assemble a Business Listing

    Place s

    Dash.

    Dat a1

    Data2 Data2 Feed 1

    Feed 2

    Web1 Web2 User Edits

    Name Y X X X X X X Address X X X X Y Y Phone Y X X X X X X X Web X X X Category X X X X Reviews X X X X GeoInfo X X X Citations X X X Additional Details X X X

    Source: Mike Blumenthal www.blumenthals.com http://www.thelegalconnection.com

  • Claim Online Presence

    Primary Data Source Claim listings from the principal secondary data suppliers/sites:

    • SuperPages • Yahoo, Bing • Yelp, Facebook • Avvo.com & Other Industry Directories • HotFrog, YellowBot, Kudzu • Note: You claim it. You own it.

    Source: Mike Blumenthal www.blumenthals.com http://www.thelegalconnection.com

  • Local Ranking

    • Social & GeoReferences • Citations & In-bound Links • Reviews

    Source: Mike Blumenthal www.blumenthals.com http://www.thelegalconnection.com

  • What is a Citation?

    Business Name Or Number

    Phone Number Address Link

    Source: Mike Blumenthal www.blumenthals.com http://www.thelegalconnection.com

  • Ranking Report Rant: Local and other Stuff

    http://www.thelegalconnection.com

  • Ranking Report Rant: Query Variations

    Seattle DUI Lawyer DUI Attorney in SeattleDUI Lawyer, Seattle WA Drunk driving lawyer in King County Under the influence driving Seattle attorney Seattle DUI Attorney DUI Laywer Seattle DUI Lawyers in Seattle Top Seattle lawyer for DUI Drunk driving attorney Best drunk driving lawyers in Seattle Seattle Lawyers overturn dui verdict Seattle OUI Lawyers Lawyer to expunge DUI from record in Seattle North Seattle DUI Lawyer Avoiding DUI in Seattle Seattle lawyers to beat drunk driving Multiple offense DUI lawyer Driving under the influence lawyer DUI Lawyer Best seattle DUI attorneys Pro bono Seattle DUI lawyer Need a DUI attorney in seattle Best seattle DUI lawyers DUI law firms in WA Attorney in Seattle for DUI Seattle’s best DUI attorney Seattle Drunk Driving Lawyers Need attorney in Seattle to get me off DUI arresthttp://www.thelegalconnection.com

  • Ranking Report Rant: The Long Tail

    http://www.thelegalconnection.com

  • Ranking Report: The Long Tail

    http://www.thelegalconnection.com

  • “Tattoo Story” SEO Keywords tattoo tattoo picture tattoo pictures тату tatoo game of life unity tattoo speaker tattoo tattoo photos courage tattoo courage tattoos game of life tattoo tattoos game tattoo gambar tattoo tattoo images craig tattoo the tattoo tatto tattoo pics tattoos photos pics of tattoos pictures of tattoos question mark tattoo video game tattoos chinese character tattoo tattoo#i=51

    action tattoo life sentence tattoo loudspeaker tattoo picture tattoo speaker tattoos storyline tattoos tatoos tattoo choose life tattoo photo tattoo pic tattox unity tattoos anchor tattoo courage tatto game tattos life game lifer tattoo name tattos native tattoo native tattoos question mark tattoos strength courage tattoo strength tattoos strength tattos tatto speker chinese characters tattoo chinese symbols tattoo courage and strength tattoos strength and courage tattoos lawyer tattoo tattoos pictures

    craig's tattoo craigs tattoo divorce tattoo hardcore tattoo horor tatto horror story horror tattoo horror tattoos image tattoo images of tattoos lawyers with tattoo life tattoos native indian tattoos photos of tattoo pic of tattoos pic tattoo pictures of tattoo pictures tattoo pictures tattoos pix of tattoos sentence tattoo streangth tattoos strength strength and courage tattoo strength courage tattoos strength tattoo strenth tatoos tato horror tatoo horor tatooo tattoo about life tattoo action

    tattoo chinese symbols tattoo designs tattoo for life tattoo fotos tattoo horror stories tattoo image tattoo of life tattoos for strength and courage tattto tatttoo the game tatoos the game tattoos unity tattoo designs tattoo libel tattoo#i=2 tattoos pics video game tattoo صور وشم وشم

    -3 tattoo ^tattoo

    http://www.thelegalconnection.com

  • NEW NEW NEW STUFF

    http://www.thelegalconnection.com

  • EMD Update

    http://www.thelegalconnection.com

  • Map Spam

    http://www.thelegalconnection.com

  • 11 Things you can do in 10 Minutes

    Competition 1. Benchmark where you rank on Google for:

    • Your name • Your geo/specialty

    2. Understand your website’s authority • PageRank • # of inlinks

    Content 3. Ensure your geo/spec