Smart SEO for Lawyers - gambar tattoo tattoo images craig tattoo the tattoo tatto tattoo pics...

Smart SEO for Lawyers
Everything You Need to Know in 60 Minutes
http://www.thelegalconnection.com

Outline
• The Search Stool – Content – Authority
• Links • The New Authority
– Technology • Local Search • Avoid • Free Tools • New New New Stuff • 11 10 Things you can do in 10 minutes

Introduction

Content and Competition
• Understand how competitive your space is – Name – Practice area – Geography
• In competitive markets, verbal nuance is important – Lawyer vs. Attorney – Name and Attorney – Name nuance – Geography nuance – Practice area nuance

The Search Stool
TechnologyContent
Authority (Links & more)

Leg 1: Content What is a webpage about?
Key Factors • Keyword density • Important Indicators
– Title Tag – URL – H1 Tag
– Meta description
• Uniqueness and freshness of content
Title Tag

Content: Anatomy of a Webpage
Title Tag
URL
H1

Common Mistake #1: A page about nothing

Common Mistake #2: A page about everything

Common Mistake #3: Copying content
Inlinks: 68Inlinks: 121 http://www.thelegalconnection.com

Common Mistake #4: Firm name as the title tag on every page

Leg 2: Links

Leg 2: Links How important is a website?
Key Factors • Anchor Text
– Click here – Avvo – Rate your Lawyer
• Number of links • Quality of links (Authority and Relevance of linking site) • Homepage links • Internal links • Attracting Links

Common mistake #5: Not optimizing anchor text

Common mistake #6: Static Sites aren’t Linkworthy

Common mistake #7: Hosting your blog on a different domain
Inlinks: 5,072 Inlinks: 151,158http://www.thelegalconnection.com

Counting Your Links
• www.blekko.com • Open Site Explorer • Majestic SEO • Google Webmaster Tools
• Links that Don’t Count: – No Follow Links
• Monitor w/(Quirk SearchStatus download) – Firewalled Links

The New Authority: Social

The New Authority: Social Graph

The New Authority: Personalized Search

Leg 3: Technology Can the search engines find and read the webpage?
Key Factors • Simple URL’s in plain English • 1 Page : 1 URL • Standard links
– Avoid: • Flash • Java • Images
• How to surf like a spider – Turn off images – Turn off javascript – Turn off flash
According to Google, these are different pages:
http://avvo.com
http://www.avvo.com
http://www.avvo.com?pageid=458
http://www.avvo.com&reference=msn

Counting your Indexed pages

Common Mistake #8: Google can’t navigate a site

Common Mistake #9: using a Page ID in the URL

Common Mistake #10: http://website.com vs. http://www.website.com

LOCAL SEARCH

Local Search

Google Local
• Consistency of – Phone – Address – Website – Business Name
• Across – Your Website – Major Directories – Vertical Directories
• 5 descriptors – Car Accident Lawyer
NOT Car Accident • Tracking Phone
Number Issues

v
How Does Google Assemble a Business Listing
Source: Mike Blumenthal www.blumenthals.com http://www.thelegalconnection.com

How Does Google Places Assemble a Business Listing
Place s
Dash.
Dat a1
Data2 Data2 Feed 1
Feed 2
Web1 Web2 User Edits
Name Y X X X X X X Address X X X X Y Y Phone Y X X X X X X X Web X X X Category X X X X Reviews X X X X GeoInfo X X X Citations X X X Additional Details X X X

Claim Online Presence
Primary Data Source Claim listings from the principal secondary data suppliers/sites:
• SuperPages • Yahoo, Bing • Yelp, Facebook • Avvo.com & Other Industry Directories • HotFrog, YellowBot, Kudzu • Note: You claim it. You own it.

Local Ranking
• Social & GeoReferences • Citations & In-bound Links • Reviews

What is a Citation?
Business Name Or Number
Phone Number Address Link

Ranking Report Rant: Local and other Stuff

Ranking Report Rant: Query Variations
Seattle DUI Lawyer DUI Attorney in SeattleDUI Lawyer, Seattle WA Drunk driving lawyer in King County Under the influence driving Seattle attorney Seattle DUI Attorney DUI Laywer Seattle DUI Lawyers in Seattle Top Seattle lawyer for DUI Drunk driving attorney Best drunk driving lawyers in Seattle Seattle Lawyers overturn dui verdict Seattle OUI Lawyers Lawyer to expunge DUI from record in Seattle North Seattle DUI Lawyer Avoiding DUI in Seattle Seattle lawyers to beat drunk driving Multiple offense DUI lawyer Driving under the influence lawyer DUI Lawyer Best seattle DUI attorneys Pro bono Seattle DUI lawyer Need a DUI attorney in seattle Best seattle DUI lawyers DUI law firms in WA Attorney in Seattle for DUI Seattle’s best DUI attorney Seattle Drunk Driving Lawyers Need attorney in Seattle to get me off DUI arresthttp://www.thelegalconnection.com

Ranking Report Rant: The Long Tail

Ranking Report: The Long Tail

“Tattoo Story” SEO Keywords tattoo tattoo picture tattoo pictures тату tatoo game of life unity tattoo speaker tattoo tattoo photos courage tattoo courage tattoos game of life tattoo tattoos game tattoo gambar tattoo tattoo images craig tattoo the tattoo tatto tattoo pics tattoos photos pics of tattoos pictures of tattoos question mark tattoo video game tattoos chinese character tattoo tattoo#i=51
action tattoo life sentence tattoo loudspeaker tattoo picture tattoo speaker tattoos storyline tattoos tatoos tattoo choose life tattoo photo tattoo pic tattox unity tattoos anchor tattoo courage tatto game tattos life game lifer tattoo name tattos native tattoo native tattoos question mark tattoos strength courage tattoo strength tattoos strength tattos tatto speker chinese characters tattoo chinese symbols tattoo courage and strength tattoos strength and courage tattoos lawyer tattoo tattoos pictures
craig's tattoo craigs tattoo divorce tattoo hardcore tattoo horor tatto horror story horror tattoo horror tattoos image tattoo images of tattoos lawyers with tattoo life tattoos native indian tattoos photos of tattoo pic of tattoos pic tattoo pictures of tattoo pictures tattoo pictures tattoos pix of tattoos sentence tattoo streangth tattoos strength strength and courage tattoo strength courage tattoos strength tattoo strenth tatoos tato horror tatoo horor tatooo tattoo about life tattoo action
tattoo chinese symbols tattoo designs tattoo for life tattoo fotos tattoo horror stories tattoo image tattoo of life tattoos for strength and courage tattto tatttoo the game tatoos the game tattoos unity tattoo designs tattoo libel tattoo#i=2 tattoos pics video game tattoo صور وشم وشم
-3 tattoo ^tattoo

NEW NEW NEW STUFF

EMD Update

Map Spam

11 Things you can do in 10 Minutes
Competition 1. Benchmark where you rank on Google for:
• Your name • Your geo/specialty
2. Understand your website’s authority • PageRank • # of inlinks
Content 3. Ensure your geo/spec

Smart SEO for Lawyers - gambar tattoo tattoo images craig tattoo the tattoo tatto tattoo pics...

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