Smart Map solution for franchise - Telekom Malaysia
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Transcript of Smart Map solution for franchise - Telekom Malaysia
For Effective & Informed Decision Making
Business Needs
Demarcation & Delivery area,
Marketing campaign, Asset recording
Business Operation
Assess your business performance against
your location
Business Performance
Answering questions regarding your
business planning
Business Planning
What is SmartMap?
SmartMap • web based application • geo spatial analysis tools
Informed Business Decision
Import User Data into SmartMap
SmartMap contents
SmartMapTM Contents
Base Map
Satellite imagery
Yellow Pages
Point of Interests
Expenditure
Property value & Property lot
Demographic
What is Smartmap?
Cloud computing application- Software as a Service (SaaS)
Share data across your organization
SAMPLE CASE STUDY: #1: Business Expansion: Where is the best location to set up my new branch?
How many business customers in this area?
How many people in this area?
What is their income level?
What is their spending pattern like?
Where are my competitors?
Search location of interest
Market potential analysis (ring analysis)
Verify number of households and its concentration
Business information; Identify Competitors
View what is really on the ground
SAMPLE CASE STUDY: #2: Business Performance: What is my market share?
What is my market share?
Why is this outlet not performing well compared to my other outlets?
Any correlation of outlet’s performance with the outlet’s location?
Visualize Your Branches Revenue
Why SS20 outlet revenue is higher compared to Mutiara Damansara?
RM2.80M
RM3.60M
What is the population within 1km radius?
No of households: 5,128 Revenue: RM2,800,000
Mutiara Damansara ~ Number of population & its concentration
No of households: 4,150 Revenue: RM3,600,000
SS20 ~ Number of population & its concentration
Comparisons Analysis Items Mutiara
Damansara’s Outlet SS20’s Outlet Comparison
No of Household
5,128 4,150 24% (Mutiara
Damansara higher)
Yearly Revenue (RM)
2,800,000
3,600,000
22% (Mutiara
Damansara lesser)
Why is this happening?
Check My Competitions
Mutiara Damansara has more competitors within the same radius. Do similar analysis to
other outlets and see whether there is a pattern between best and worst performed branches
SAMPLE CASE STUDY: #3: Business Operation: Did I cover effectively all my potential market?
Do I serve all my potential customer?
Which area should I focus on marketing?
Branch’s service area
Populate existing customers on the map
Comparison between current vs potential customer
Potential customers: 364 Existing customers: 31
Potential customers: 405 Existing customers: 5
Potential customers: 355 Existing customers: 18
Potential customers: 172 Existing customers: 21
Where are the potential customers?
No. of potential customers: 364 No. of existing customers: 31
SAMPLE CASE STUDY: #4: Business Operation: Did I cover effectively all my potential market?
Which branch does the service area belongs to?
Is this area within the delivery area?
Draw service or delivery area
Identify the road/street in an service/delivery area
