BLOG POSTFORMATS

HIGHEST PERFORMING B2B

GUIDES & HELPFUL CONTENTProduce how-to guides, lists of tips, tricks, andhacks or any content positioned as helpful.

RESEARCH & INSIGHTSResearch tends to produce a remarkable amountof shares and links and also position your companyas an authoritative leader.

CASE STUDIESCase studies, an under-used blog post format,can deliver the right combination of educationand entertainment to earn shares and links.

INFOGRAPHICSA well-produced infographic will often producean amazing number of social shares and can bean ingredient in blog posts that earn many links.

AUTHORITATIVE NEWSindustry news earns links and shares when it'sperceived to be authoritative.

HOT TOPICSPosts about trending topics resontate with readersand attract above average social media shares.

The Six

Hat tip to: "The Top B2B

Content of 2016:Six Lessons

for Marketers"from

FeldmanCreative.com

Earn more social media shares and backlinks to boost your search resultsby publishing the following six blog post types.