GROUP CLIENT DIRECTOR

CHARLOTTE CHILDS

SMART COOKIE

EMBRACING TECH

CHARLOTTE

CHILDS

“The future is already here –

its just not very evenly distributed”

William Gibson

CHARLOTTE

CHILDS

S E T T I N G T H E S C E N E

CHARLOTTE

CHILDS

B U S I N E S S E S C L O S I N G

2 4 5 L A R G E T O M E D I U M B U S I N E S S E S C L O S E D

B E T W E E N 2 0 0 8 - 2 0 1 3

CHARLOTTE

CHILDS

13% MORE

NEW BUSINESSES

IN 2009

THAN 2007

C H A N G I N G FA C E O F B U S I N E S S

S O U R C E : W W W . S T A R T U P S . C O . U K

CHARLOTTE

CHILDS

51%MORE NEW BUSINESSES THAN

2008

C H A N G I N G FA C E O F B U S I N E S S

2010

S O U R C E : B B C

CHARLOTTE

CHILDS

PRIVATE SECTOR

BUSINESSES

AT THE START OF

4.8 MILLION

2012

C H A N G I N G FA C E O F B U S I N E S S

S O U R C E : U K G O V / D E P T B U S I N E S S I N V E S T M E N T & S K I L L S

CHARLOTTE

CHILDS

C H A N G I N G FA C E O F B U S I N E S S

GREW1.9% IN 2013

THE FASTEST

GROWTH SINCE

Q1 2008

TH

E B

RIT

ISH

EC

ON

OM

Y

S O U R C E : U K G O V / D E P T N A T I O N A L S T A T I S T I C S J A N 2 0 1 4

CHARLOTTE

CHILDS

C H A N G I N G FA C E O F B U S I N E S S

90,000 NEW BUSINESSES

CREATED FIRST HALF 2013

UP 3.4% ON SAME

PERIOD 2012

S O U R C E : B A R C L A Y S / B U S I N E S S G R O W T H F U N D

CHARLOTTE

CHILDS

ONE in SIX

PEOPLE IN THE HAVE AN

ONLINE BUSINESS

C H A N G I N G FA C E O F B U S I N E S S

S O U R C E : W W W . S M A L L B U S I N E S S . C O . U K

CHARLOTTE

CHILDS

In 2013, 36 Million Adults (73%)

access the internet everyday

Source: Office for National Statistics, Internet Access

Households, Individuals 2013

HYPER

CONNECT IV ITY

CHARLOTTE

CHILDS

HYPER

CONNECT IV ITY

In 2013, 21 Million households (83%)

have access to the internet

Source: Office for National Statistics, Internet Access

Households, Individuals 2013

CHARLOTTE

CHILDS

HYPER

CONNECT IV ITY

2011 saw more people connected to the internet

than there were people in the world

Source: The Global Information Technology Report 2012

CHARLOTTE

CHILDS

HYPER

CONNECT IV ITY

Access to the internet via mobile phone

doubled between 2010 and 2013

Source: Office for National Statistics, Internet Access

Households, Individuals 2013

CHARLOTTE

CHILDS

“The 20th Century was dozens of

markets of millions of consumers. The

21st Century is about millions of

markets of dozens of consumers”

Joe Kraus,

Dotcom Pioneer

CHARLOTTE

CHILDS

1 I N 6 P E O P L E I N U K H AV E A N O N L I N E B U S I N E S S

WWW

OPEN FOR BUSINESS

CHARLOTTE

CHILDS

CHARLOTTE

CHILDS

I N T H E S A M E M A R K E T

2 4 1 C O U N T R I E S & T E R R I T O R I E S

2 3 . 2 M I L L I O N U N I Q U E S

7 . 9 M I L L I O N ‘ A C T I V E ’ C U S T O M E R S

2 0 1 2 G R O S S P R O F I T O F £ 2 5 2 m

O N E A M B I T I O N … . .

CHARLOTTE

CHILDS

I N T H E S A M E M A R K E T

To become the

world’s No.1 online

fashion destination

for 20 ‘somethings’

CHARLOTTE

CHILDS

N O S T R A I G H T L I N E S

A L A N M O O R E

A U T H O R

CHARLOTTE

CHILDS

A L L T H I S T E C H N O L O G Y C R E AT E S A N A M B I G U O U S W O R L D

N O N - L I N E A R

L I N E A R

S O U R C E : W W W . N O - S T R A I G H T - L I N E S . C O M

CHARLOTTE

CHILDS

CHARLOTTE

CHILDS

T H E S I X P R I N C I P L E S O F N O N L I N E A R T H I N K I N G

H O W T O D E A L W I T H A N

A M B I G U O U S W O R L D

C R A F T S M A N S H I P

P A R T I C I P A T O R Y

P R O C E S S & T O O L S

E P I CA D A P T I V E N E S S

O P E N N E S S

S O U R C E : W W W . N O - S T R A I G H T - L I N E S . C O M

CHARLOTTE

CHILDS

CHARLOTT

E CHILDS

CHARLOTTE

CHILDS

SOURCE: ENTERTAINMENT RETAILERS ASSOCIATION

DECREASE OF

70%‘99

‘10

1000 312

INDEPENDENT

RECORD

SHOPS

CHARLOTTE

CHILDS

‘97 ‘12

U N I V E R S A L

S O N Y

W A R N E R

B M G

E M I

23.2%

16.9%14.7%

14.9%

38.7%

36.7%

24.6%

RECORD

LABELS

13.9%

CHARLOTTE

CHILDS

£25

B I L L I O N

£10

B I L L I O N

2000

2012

VALUE

OF

RECORDED

MUSIC

GLOBALLY

CHARLOTTE

CHILDS

S O U R C E : O F F I C A L C H A R T S C O M P A N Y / B P I

T O TA L N U M B E R O F

L E G A L LY S T R E A M E D

T R A C K S I N T H E U K

I N 2 0 1 2

T O TA L N U M B E R O F

L E G A L LY D O W N L O A D E D

T R A C K S I N T H E U K B Y

A P R I L 2 0 1 3

4.4

BILL ION

1

BILL ION

CHARLOTTE

CHILDS

MILL ION

S O N G S

T A G G E D

MILL ION

U S E R S

250 5 10O F TA G G E D

TRACKS

RESULT IN

P U R C H A S E

S O U R C E : S H A Z A M

CHARLOTTE

CHILDS

CHARLOTTE

CHILDS

CHARLOTTE

CHILDS

NEW ECOSYSTEMS

CHARLOTTE

CHILDS

CHARLOTTE

CHILDS

CHARLOTTE

CHILDS

CHARLOTTE

CHILDS

CHARLOTTE

CHILDS

CHARLOTTE

CHILDS

CHARLOTTE

CHILDS

CHARLOTTE

CHILDS

CHARLOTTE

CHILDS

CHARLOTTE

CHILDS

Q U I C K R E C A P O N W H AT W E ’ V E TA L K E D A B O U T ?

1. BRITAIN IS WEATHERING THE PERFECT STORM

2. THE INTERNET IS A PLATFORM THAT CAN SUPPORT ANY SIZE OF VENTURE

3. NON-LINEAR THINKING IS THE FUTURE

4. CO-EXISTANCE AND COLLABORATION CAN PROVE MUTALLY BENEFICAL

5. THERE’S ALWAYS NEW WAYS TO DO THINGS

6. SHINY NEW THINGS MAY TAKE LONGER TO ADOPT THAN THE PRACTICAL

7. GOOGLE ARE ONTO SOMETHING BIG….

CHARLOTTE

CHILDS

“The future is already here –

its just not very evenly distributed”

William Gibson

CHARLOTTE

CHILDS

Thank you.

charlotte.childs@wearesmartcookie.com

@Chachi09

www.wearesmartcookie.com

@SmartCookieSays