Smart big data's new role in optimizing clinical 4

Smart Big Data’s New Role in

Optimizing Clinical Trial Efficiency

Robert A. Downing II.

UP 2013

Santa Clara

12/3/2013P

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Why Utilize Big Data Now?U

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Web 1.0

Google

Yahoo

MS

Web 2.0

Facebook

LinkedIn

Twitter

1. Unstructured big data is ~80% of all useful information2. Unstructured big data is growing at >10x rate of structured data

[Source: Merrill Lynch]

2000s 2010s 2020s

© Trendicy Corp

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Wave 3.0 …..The Need to Extract Trends & Meaning from Big Data Chaos

in ‘Real Time’

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The Provider-Centric View12/03/13

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Physician

Nursing staff

Office staff

PORs

Patients


The Patient-Centric View12/03/13

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Patients

PORs

Office staff

Nursing staff

Physicians


Cloud

The SaaS View12/03/13

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Physician

Nursing staff

Office staff

PORs

Patients

Patients

PORs

Office staff

Nursing staff

Physicians


SaaS Model Benefits

• Accessible

• From any browser, anywhere

• Reliable

• Always up, with built-in fault tolerance

• Robust

• Scalable with demand

• Secure

• Multi-protocol support (including secure protocols),

with address obfuscation

• Low Cost-of-Ownership

• Installation, maintenance, support someone else’s problem

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Big Data Obstacles

• Lack of history

• SaaS relatively new, & some vendors even newer

• Lack of selection criteria

• Too many claims by too many participants

• Too few recognized leaders

• Security

• Distrust/Mistrust still exists, largely because of perceived

shortcomings in standards for verification & vague external

accountability

• Legislation

• PPACA

• HIPAA

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New Solutions

• History

• Get references from any vendor, & ask for their competitors

• Selection criteria

• Nothing is too insignificant to ask, then demand if necessary

• Security

• Demand the best, & ask for logical or physical isolation if

needed

• Vendor(s) should be able to provide HIPAA compliance

• Follow your gut

• But be realistic

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Making the Case [Study]

• Plan the Goals, & Path(s) to Get There

• Plan the protocol

• Source(s) of data

• Type(s) of data

• Reliability / Veracity

• Gather & ‘map’ the data

• Evaluate additional sources, types of data

• Look for better / more reliable sources

• Plan the cost?

• Dynamism Can Affect / Improve Confidence

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Traditional Protocol

• Medical Hx

• Questionnaire

• Visits

• Additional questionnaires

• Investigators’ notes

• Verbalization transcription

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Expanded Protocol

• Sponsor / PI EHR / EMR plus

• Other providers records

• Hospitalization records

• Licensed practitioner records

• Support communities

• Other…

• Information at A Glance

• Graphical

• Contextual

• Meaningful

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Contextual Look

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Contextual Analysis

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Intuitive User Interface

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Actionable Analytics

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Big Data’s New Role

… Driving Clinical Trial Efficiency

• Graphical

• Easy to understand graphics display insight at a glance

• Points in time are data, not answers

• Answers come from measuring change / time

• Contextual

• Questions should be defining the shape of the answers

• Environment should be defining the measures

• Meaningful

• Answers should lead directly to action, without any

intervening step or steps

• Analytics need to be actionable16

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Thank you….

Robert Downing II

Founder & CEO

[email protected]

T: 510.516.1812

M: 510.468.0066

SkypeID: radowningii

Twitter: TrendicyRob

www.trendicy.com


Smart big data's new role in optimizing clinical 4

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