Smart Ag Analytics Deck_Nov 2013
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Transcript of Smart Ag Analytics Deck_Nov 2013
![Page 1: Smart Ag Analytics Deck_Nov 2013](https://reader035.fdocuments.net/reader035/viewer/2022062514/5589f310d8b42abd6e8b467e/html5/thumbnails/1.jpg)
Manuela ZoninseinCEO, Founder
[email protected]+86-13331052075/+1-9199755182
www.smartaganalytics.com
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SAA: the premier information resource cataloguing global agritech demand &
supply
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China aims to spend $914B by 2015 to modernize its
antiquated, small-scale, unsustainable agriculture
system*
Foreign companies & investors desperately want a piece of the action BUT need help to find, evaluate or finance
the opportunities
To accomplish this they will need foreign
technology, know-how, products, and capital
*CCP 948 Program for 2011-2015
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Global Trade in Agritech
$100B+
First prove our model in China, then expand globally for horizontally-integrated BI
service
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DATABASE DEMO
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Market roll-out: build brand, revenue, data and client channel data for each subsequent client target
Now
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Agritec
hOnline Update
dLocal Databas
eEase of
UsePrice
Business Information Services
Consulting Services
Research Institutes,
Gov’t Agencies
SAA leads the pack
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Market TractionParallel Revenue Streams
1) News + Data Distributors:•Dow Jones, DataLayers (signed) •Capital Vue, Bloomberg, ThomsonReuters (pipeline)
2) Industry Subscribersa) Agritech Suppliers:•Wild Blue Exports (signed)
b) Agritech Investors:•Global Acceleration Partners (signed)•Equinox Energy Partners (pipeline)
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Industry Subscription Model
Subscription Basic Plus
Premier
MaxTailore
dAnnual Fee Free $1K $15K $30K POD
SAA NewsDaily
Highlights ✔ ✔ ✔ ✔
SAA InsightsMonthly
✔ ✔ ✔
SAA Database
✔ ✔
SAA Advisory ✔
Freemium tiered structure adds incremental value, enticing clients to move up the pricing ladder
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Company Acquirer Industry Year Acquired
Purchase Price
New Energy Finance (NEF) Bloomberg Alternative
Energy 2009 USD 80m
Emerging Energy Research (EER) IHS Alternative
Energy 2010 USD 25m
Point Carbon A/S Thomson Reuters
Energy & Environment 2010 USD 200m
EIATrack IHS Environmental Regulations 2011 USD 15m
Proven Business Model with Successful Exits
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AAA Certified Team
Manuela Zoninsein 种梦露, Founder & CEO 创立者 & 首席执行官 [BEIJING]• Ag & environment journalist at Newsweek, Engineering News-Record, ClimateWire• Manager at Dell for China SMB web project; Chicago Board of Trade clerk• Harvard BA (Social Studies); Oxford MSc (Modern Chinese Studies; thesis on pesticide policy)
Zachary Gidwitz 朱梓轲, Chief Information Officer数据库服务总监[BEIJING]• Bloomberg New Energy Finance researcher• United Nations Development Program database manager
Even R. Pay裴西霞, Director of Content 分析总监 [BEIJING]• Energy Foundation, New Energy Project coordinator• US Embassy Agricultural Trade Office analyst Michael Conti 康麦客, Sales Advisor 公司与财务顾问 [NYC]• Hudson Clean Energy Partners, Deutsche Bank renewable energy team• New Energy Finance client relations (pre-Bloomberg acquisition)
Richard Herzfelder 何文逸, Research Advisor公司与财务顾问 [BEIJING]• Executive VP, Head of Research at China Food and Agriculture Services• China Business Director, Associated Press
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12-month KPIsQ1 Q2 Q3 Q4
Implement Local Researcher strategy: # hires
4 11 11 10
Attract SAA audience: # clients 7 12 12 15
Attract international agritech suppliers: # clients
3 3 3 3
Attract PE/VC investors: # clients 3 3 3 3
12-month GOALS• Prove SAA news aggregation revenue model• Prove industry subscription business model
• Gather client channel + usage data• Roll out value-add analytics products
• Prove CAC < Lifetime Value
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The Bloomberg for Agritech in China
Smart Agriculture Analytics北京朝阳区东三环北路 2 号,南银大厦 1215 室[email protected]
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The Problem:Information Gap: Socially- & Ecologically-Inappropriate Agritech for
Chinese Farmers
Tillage/No-tillage
Crop-Suitable & Long-Lasting
EQUIPMENT
APPROACHES
INFORMATION
Guess vs Precise
RESOURCES
Chemical vs Natural
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Focus: Upstream Agriculture
Any AIRE technology that that helps food growing processes on the field
NOT• Processing/manufacturing• Distribution/delivery• Retail/customer-facing
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Six Core Industry “Verticals”
• Animal Nutrition: supplements• Off-field Ag: aquaponics, hydroponics,
greenhouses• Seeds + genetics• Soil Remediation• Organics: fertilizers, pesticides (IPM)• Water Tech: irrigation, waste recyclying +
reuse