Small is the New Black

Visit Alexandria’s Black Friday & Small Business SaturdaySMALL IS THE NEW BLACK

Media Coverage Summary November - December 2014

NEWS MEDIANewspapers, broadcasts, blog posts, etc.

fb = Facebook likes/sharest = Twitter mentions

ALEXANDRIA NEWS 11.26.14

bit.ly/1yZQArY

ALEXANDRIA STYLEBOOK 11.26.14

Black Friday in Alexandriabit.ly/1sq8guq / fb 4, t 5

ALEXANDRIA TIMES 11.26.14

Thanksgiving is for family gatherings, and local shoppingp 18bit.ly/1FLgPWJ / t 3

FW SCOUT NEWSLETTER(WASHINGTON POST) 11.26.14

bit.ly/1AQHT3Y

LET'S TALK LIVE 11.26.14

Go 'small' on Black Friday by supporting small businessesVideo: News Broadcastbit.ly/1Chxj7g / fb 33, t 10

MEG BIRAM 11.26.14

#ShopSmall On Small Business Saturdaybit.ly/1BYVfb2 / fb 3 , t 8

NORTHERN VIRGINIA MAGAZINE 11.26.14

Keep on Shopping this Weekend: Small Business Sat.bit.ly/1IkbUtO / fb 7, t 6

WASHINGTON BUSINESS JOURNAL 11.26.14

On air mention by Jenn Connor on WTOP News during the Washington Business Journal report about Black Friday/Small Biz Saturday

WASHINGTON POST 11.26.14

wapo.st/14PmpGQ / fb 2, t 2

WTOP NEWS 11.26.14

On air mention about Black Friday/Small Biz Saturday


‘Small Is The New Black’ Returns To Alexandria with Black Friday And Small Business Saturdaybit.ly/1yZQArY / fb 1, t 1


Scottie Dog Prize Hunt Kicks Off Black Friday And Small Business Saturdaybit.ly/1FLgAuN

FOX 5 11.22.14

Scottie Dog Black Friday Segment Weekend Edition, ACVA Claire Mouledoux Interviewed

RED BRICK TOWN 11.23.14

Shop Small in a BIG Way This Holiday Season in Alexandria, VirginiaVideobit.ly/1w9Hqlz / fb 5, t 3

THE LIST ARE YOU ON IT 11.24.14

DC Area Food, Wine, & Spirit Eventsbit.ly/1tZuq7P

WASHINGTONIAN BEST BITES 11.24.14

The Week in Food Events: Made in DC Marketplace, Friendsgiving Karaoke at Republicbit.ly/1IEjduD / fb 133, t 22


Shopping Made Easy With These 31 Black Friday Salesbit.ly/1tZwg3b / fb 10, t 6


The How-To Guide: Old Town Boutique District’s “Small is the New Black”bit.ly/1y3Voet / fb 59, t 32

ACTIVE RAIN 11.26.14

Shop Small and Local in Old Town Alexandria 11/28 & 29on.trulia.com/1FLkFPN / fb 1

DC MAGAZINE 11.01.14

Small is the New BlackMentioned in Now In Newsletter Issue p 54


Small is the New BlackMentioned in Now In Newsletter Issue bit.ly/1p8XlOT

VIRGINIA.ORG 11.01.14

Black Friday Alexandria: Sales and Parkingbit.ly/1DPCHvo


Style Events Novemberbit.ly/1Ik8aZe

MODERNLUXURY.COM 11.07.14

Pop-up PresentsNow in DC Newsletter 10K Subscribers bit.ly/1ybbD84

DC ON HEELS 11.19.14

Weekend Guide: It's Beginning to Look a Lot Like Christmasbit.ly/1y4GNAY / fb 1, t 6


Tourism officials to host ‘prize hunt’ along Port City business corridorspp 3,14bit.ly/1xgEWSD

ALEXANDRIA LIFESTYLE 11.27.14

Weekend Planner: Black Friday + Shop Smallbit.ly/14Prkax / t 3


Small Businesses Take on Black FridayVideobit.ly/1A7Uv0Y / fb 38, t 3

NBC WASHINGTON 11.28.14

NBC4 Small Business Saturday Preview (David Culver - 5pm)

Video: 5PM News Hour Broadcast (via YouTube: SpottedMP)bit.ly/1C7Ve4T / 29 views

NBCWASHINGTON.COM 11.28.14

Alexandria Preps for Small Business SaturdayVideo: 6PM News Broadcast bit.ly/1IEhl52 / t 4418

SOUTHERN LIVING 11.28.14

Black Friday Spots in the Southbit.ly/1C7ZXno / fb 37, t 1

WTOP NEWS 11.28.14Black Fridaybit.ly/14PoOBk

ABC7 11.29.14

Alexandria goes big for Small Business SaturdayVideo: News Broadcastbit.ly/1IEjlKv / t 2

ALEXANDRIA NEWS 11.29.14bit.ly/17Ag9V9 / fb 1, t 1

DC ON HEELS 11.29.14Black Friday/Small Biz Sat Calendar Post

FOX 5 11.29.14

11.29.14 - Fox5 Small Business Saturday AlexandriaVideo: News Broadcast (via YouTube: SpottedMP)bit.ly/14LsBQA / 12 views

IN A DC MINUTE 11.29.14

Small Business Saturday in Old Town Alexandriabit.ly/1y41ZFU / fb 8, t 6

NBCWASHINGTON.COM 11.29.14Video: 9AM News Hour Broadcast

NEWS CHANNEL 8 11.29.14

News Channel 8 Small Business Saturday AlexandriaVideo: News Broadcast (via YouTube: SpottedMP)bit.ly/1C7WmFQ / 11 views


News Channel 8 Small Business Saturday Interview w/ Visit Alexandria Patricia WashingtonVideo: News Broadcast (via YouTube: SpottedMP)bit.ly/1AQIp1T / 15 views

OLD TOWN PATCH 11.29.14

'Shopping Small' Saturday in Alexandriaaol.it/1wPq3Yz / t 3


Get Ready for Small Business Saturday in Old Town Alexandriaaol.it/1FLi6Nu / t 1


Hunt Is on for Scottie Dogs in Alexandriaaol.it/1xUm9BF / t 2


Small Business Saturday: Deals and Activities in Old Town Alexandria, Virginiabit.ly/14pwcmt / fb 4, t 3


Support Alexandria’s Shops Today on Small Business SaturdayVideobit.ly/1FLi4VW / fb 3, t 4


U.S. Small Business Head to Greet Senator Warner at Hooray for Books Today!bit.ly/1ybdhGE / fb 2, t 2

THE PURSUIT OF STYLE 11.29.14

Small Business Saturday I #ShopLocalbit.ly/1KC0io8 / t 1, 2 comments

WHAT DO I WEAR & DC ON HEELS 11.29.14Twitter Post about Black Friday/Small Biz Saturday

WJLA 11.29.14

11.29.14 ABC7 Small Business Saturday - AlexandriaVideo: News Broadcast (via YouTube: SpottedMP)bit.ly/1AQJ6Ip / 10 views

WTOP NEWS 11.29.14

In Virginia, a push to support Small Business SaturdayOn Air & Tweets for SBS/BFbit.ly/1DPAb8y

WUSA9 11.29.14

11.29.14 - WUSA9 Small Business Saturday AlexandriaVideo: News Broadcast (via YouTube: SpottedMP)bit.ly/1tZxc7w / 15 views

ALEXANDRIA NEWS 12.31.14bit.ly/17Ag9V9

NORTHERN VIRGINIA MAGAZINE 12.12.14December Issue - Holiday Picks Fashion Section

WASHINGTONIAN SHOP AROUND BLOG 12.09.14

Shop Around: Washingtonian Holiday Gift Guide 2014Several Alexandria stores/products featured in annual gift guidebit.ly/1sq9juj / t 22

RED LION TRADER 12.05.14bit.ly/1tZzuDL


Obama, lawmakers contribute to $14 billion shopping day for small businesseswapo.st/14PrpLs / fb 40, t 13

ALEXANDRIA GAZETTE 12.03.14

Hooray for Small Businessespp 1,8bit.ly/14PsxyM / fb 6, t 6

NORTHERN VIRGINIA MAGAZINE - BRILLIAN BUYER NEWSLETTER 12.03.14

Trend Report: Home for the HolidaysOld Town Shops used for the spreadbit.ly/14Ptas1 / fb 3, t 6


Alexandria Small Businesses Sales Upbit.ly/1xgJV5Z / fb 1, t 1


Northern Virginia Holiday Gift Guide 2014Several Alexandria stores/products featured in Gift Guidebit.ly/1KC0EuW / fb 4, t 1


Last Minute Ideas for a Fun and Fashionable NYE at Homebit.ly/1BTU0fq / fb 11, t 2

VIMEO: OLD TOWN BOUTIQUE DISTRICTShop Small in a Big WayVideohttp://vimeo.com/111862891 / fb 705, t 36





bit.ly/1yZQArY






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MEG BIRAM 11.26.14








WTOP NEWS 11.26.14






FOX 5 11.22.14








































ABC7 11.29.14




FOX 5 11.29.14
























WJLA 11.29.14


WTOP NEWS 11.29.14


WUSA9 11.29.14

























bit.ly/1yZQArY






bit.ly/1AQHT3Y



MEG BIRAM 11.26.14








WTOP NEWS 11.26.14






FOX 5 11.22.14








































ABC7 11.29.14




FOX 5 11.29.14
























WJLA 11.29.14


WTOP NEWS 11.29.14


WUSA9 11.29.14





















MEG BIRAM 11.26.14




bit.ly/1yZQArY






bit.ly/1AQHT3Y



MEG BIRAM 11.26.14








WTOP NEWS 11.26.14






FOX 5 11.22.14








































ABC7 11.29.14




FOX 5 11.29.14
























WJLA 11.29.14


WTOP NEWS 11.29.14


WUSA9 11.29.14

























bit.ly/1yZQArY






bit.ly/1AQHT3Y



MEG BIRAM 11.26.14








WTOP NEWS 11.26.14






FOX 5 11.22.14








































ABC7 11.29.14




FOX 5 11.29.14
























WJLA 11.29.14


WTOP NEWS 11.29.14


WUSA9 11.29.14




















WTOP NEWS 11.29.14




bit.ly/1yZQArY






bit.ly/1AQHT3Y



MEG BIRAM 11.26.14








WTOP NEWS 11.26.14






FOX 5 11.22.14








































ABC7 11.29.14




FOX 5 11.29.14
























WJLA 11.29.14


WTOP NEWS 11.29.14


WUSA9 11.29.14



















VIMEO: OLD TOWN BOUTIQUE DISTRICTShop Small in a Big WayVideohttp://vimeo.com/111862891 / fb 705, t 36WTOP NEWS 11.29.14




bit.ly/1yZQArY






bit.ly/1AQHT3Y



MEG BIRAM 11.26.14








WTOP NEWS 11.26.14






FOX 5 11.22.14








































ABC7 11.29.14




FOX 5 11.29.14
























WJLA 11.29.14


WTOP NEWS 11.29.14


WUSA9 11.29.14





















Small is the New Black

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