Small company with Big Ideas
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Transcript of Small company with Big Ideas
Small Company with Big Ideas
Golla aims to be a part of our daily adventures by putting people first and rethinking the way we all
coexist with the devices that power everyday life. So instead of simply creating cases for a gadget,
Golla looks at the bigger picture and designs products around people and everything they need to carry
for their daily adventures. To accomplish this, Golla created three separate collections, each with a
unique look and feel to meet the needs of different lifestyles. Follow your passion, whichever adventure
the day brings, Golla has something for every step of the way.
Brand heritage
Here at Golla, we're passionate about what we do and that comes out in everything we create. Clean,
simple and extraordinary – we celebrate the exceptional, finding beauty in the details. Throughout the
years, we've upheld the values of Creativity, Joyfulness and Adventure. These three elements define
the brand and have kept Golla innovative, always looking forward to the latest trends. Our mission is to
bring together technology and everyday life by providing the most stylish accessories to fit both.
Inspired by Nordic roots and life on the move, our vision is to be a part of your everyday adventures by
designing bags for every lifestyle.
ABOUT
|
We knew there was a need to expand into an online sales channel, sooner
rather than later…
- What do we want to achieve from online store? (branding, sales, international
availability)
- Where do we want to sell?
- For example, what is "European"?
- E.U. countries, the euro countries, geo Europe, etc.
- Which E-commerce platform should we use and who can help us get started?
- What do we want to sell 5 years from now?
- Scalability and flexibility of the provider; change / growth / internationalization
How It Started…
Reviewing Challenges with Partner
- Logistics
- Payment Processing
- VAT
- Languages
- Accessibility
- Customer Service
- Return Policy
- Stock / Product Management
Implementation
Design
- Technical Requirements
- Server / Hosting
- Payment processing
- Content Management System (CMS)
- Browser compatability
- Layout
- Visually appealing, yet functional
- Interesting content (pictures, video, etc.)
- Designed for conversions
- Design for mobile (Responsive)
- Integrate social media tools
- Detailed product pages
- Customer reviews
- Search Engine Optimization (SEO)
Design (Continued)
- Usability
- Easy & straightforward navigation
- Simple, step by step purchase process
- Path to purchase should be as simple as
possible
- Usability tests are one way to check this
Marketing
- Strategy that builds sales
- Marketing materials should contain
directions to webshop
- Point of sale marketing
- Social media marketing
- SEO
- Promotions
- Social media campaigns
- Coupon codes / offers
- Advertising
- Mobile apps
- Search Engine Marketing (SEM)
Marketing
- Remarketing
- Newsletters
- E-mail offers / rewards
- Following up
- Google Analytics
- Social media insights
Facebook Promotion Example
- Currently shipping to 22 E.U. countries
- Payment by credit card or Paypal
- Using the ePages platform, we’re now able to manage three full collections
- Visitors and sales have been growing consistently, even with few paid promotions
- We’re able to use new analytics data to constantly monitor traffic
Shop.golla.com