Small business social media marketing create a word press websiteblog session i
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Transcript of Small business social media marketing create a word press websiteblog session i
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Small BusinessSocial Media Marketing
Create a WordPressWebsite/Blog Session I
Suzanne HullContemporary Business Solutions
[email protected]: @contempbusiness
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Plan of Attack• Develop a Word Press
Website/Blog–Welcome, About, Contact & Blog–Learn how to navigate the admin site
• Learn how to write a blog
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WHY BLOG?• It's a platform to showcase
your knowledge and expertise• It’s an interactive platform
to build a community• It’s a low cost marketing
tool to promote products/services• It helps you create trust & credibility• Search engine friendly and drives high traffic
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HOW TO WRITE A BLOGBEFORE YOU GO PUBLIC
• Define your customer– Where do they come from?– What type of content should you
create that helps them? – Where do your customers hang out online so you can
go and find them when you’re ready to launch
• Register your social media accounts• Compose your posts in Word• Write for several weeks before you tell anyone –
this takes a lot of practice
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HOW TO WRITE A BLOG BEFORE YOU GO PUBLIC
• Spend some time building an audience– Search for at least 15 blogs & save them to
your Google Reader– Read and comment on a few of them
• This will get your website URL out there• The blogger and their readers may take an interest• For every hour you spend on your blog, spend 3
on others
– It takes time to build trust within the community
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HOW TO WRITE A BLOG BEFORE YOU GO PUBLIC
• Reach out to key influencers– All small business niches have industry
leaders who are online and could potentially assist you with getting the word out regarding your blog
– Get to know them before you launch!• Subscribe to their blog in your Google Reader• Comment frequently on their posts• Engage with them via their social media outlets
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HOW TO WRITE A BLOGYOU’RE READY TO WRITE
• Variety– Mix short posts with long posts (250-500 wds)– Mix text with video (blog/vlog)– Mix personal with professional
• Include an image and eye rests
• Don’t just ramble – be helpful - educate
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HOW TO WRITE A BLOGYOU’RE READY TO WRITE
• Build a community by:– Asking questions
– Mentioning others
– Answering questions
– Thanking others
– Asking for help
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HOW TO WRITE A BLOGYOU’RE READY TO WRITE
• Virality– Write good headlines
with <120 characters
– Use numbers or lists
in the headline
– Use keywords and
unexpected words
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HOW TO WRITE A BLOGMAINTENANCE
• More blog posts equals more of everything
• Develop and stick to your editorial schedule – consecutive days builds traction
• Draft at least ten posts in advance and have them loaded with preset publish dates
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HOW TO WRITE A BLOGUSING THE RIGHT METRICS
Three strategies for blogging:
Content
Commerce
Community
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HOW TO WRITE A BLOGUSING THE RIGHT METRICS
If your strategy is blogging for content:• Write with emphasis on search
optimization, trying to drive traffic to the blog via strategic content creation & keyword inclusion– Total visits– Percentage of new visits– Visits from search engines
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HOW TO WRITE A BLOGUSING THE RIGHT METRICS
If your strategy is blogging for commerce:• More interested in conversion events than in
traffic generation. Funneling traffic from the blog to some other destination to make a purchase is the prime objective– Average length of stay
– Number of pages viewed per visit
– Referrers from other sites
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HOW TO WRITE A BLOGUSING THE RIGHT METRICS
If your strategy is blogging for community:• These blogs seek to create a consistent
readership that interact with the blogger(s) and advocate on behalf of the content through other social outposts– Repeat visits
– RSS subscribers
– Comments
– Referrers from social outposts
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WordPress Homework• Choose a theme that suits you and your
business
• Develop the copy for your site
• Develop pages on your own
• Think about what you want to have in the sidebar(s)
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Blogging Homework• Email me your website/blog’s URL
• Write blog posts we can critique next week
• Find your industry’s key influencers and begin creating a relationship
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Create a WordPressWebsite/Blog Session II
• Learn how to create sub-pages
• Build out the side bar with widgets– Social Media Buttons, head shot, etc.
• Critique blog posts
• Troubleshoot any problems
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