Diapositiva 1

Breezy BAR&CAFEDone By:Laraib Ghani 201011190Madiha Yaqub 201211939Reem Ali 201010934Saima A. Hussain 201112252

COMPANY DISCRIPTIONOPERATIONAL PLANBreezy Bar & Cafe is first of its kind bar residing sea-view at Ajman cornice. This bar would be the first sea-view bar in the country as well as first bar with exotic drinks being provided in Ajman.The aim of this bar is to bring in a different recreational experience for the residents of Ajman and give the opportunity to the people of nearby emirates to rejoice this beautiful sea-view recreational spot altogether. This business idea is capable to grab the attention of tourist and U.A.E. residents all together.

Executive Summary4INDUSRY ANALYSIS: Breezy Bar & Caf competes within the general bar/coffee shop industry. The bar industry is a very broad industry. Participants in the industry do not seriously focus on specific niches. TARGET SEGMENT: Our target segments are any male and female age group. We have thought about our customers wants very well of what they might accept from us and even beyond their expectations.

INDUSTRY/TARGETANALYSIS COMPANY DISCRIPTION MISSION: Breezy Bar & Cafs mission is to provide a neighborhood bar for people who visit the Cornish. We believe in growth by always keeping them happy and content. We want to bring in everyday a new experience for customers.

VISION: To achieve customer delight through creative blend of innovation. We believe in building value and trust by providing quality products and services.

NATURE OF BUSINESS: The nature of this business is food services, entertainment and activities. During the summer the Breezy Bar & Caf will serve cold beverages, during winter serving hot beverages, during the season of sports matches we will be providing live games on TV for our customers.

PRODUCTS&SERVICES OFFERED.

Our bar would provide the following products and services:

Hot and cold beverages will be our main products of Breezy Bar & Cafe.Live sports game on our large screen LCD for the customers to enjoy.Free Wi-Fi connection for our customers to enjoy surfing while enjoying their drinks. Weekly karaoke sessions .

PRODUCTS&SERVICES PLAN..

A Sea-view destination with all the facilities and fun. The Beach view: our customers will be overlooking the beach view while enjoying their beverages which are not likely to be seen in any other bars. Entertainment services such as Karaoke, celebrity concerts, sports matches will also be provided. Entertainment for the teenagers which is not seen at any other bars. Customers will be given a chance to become a member of the BBC. There will be coupons used for some of the products and services that are part of Bar.

ADVERTISING STRATEGY: Breezy Bar & Cafs implementation strategy is based on targeted advertising campaign as well as word-of-mouth referrals. Breezy Bar is sure that the referrals will be a good source of business because of their unique services, products and the location of the bar. This bar will steadily build a loyal customer base. PRICE: Main focus is to cover the marginal cost, tax and expenses. Also, to achieve number one position in the market and most importantly, to be recognised. Once we feel settlement in the market, we will increase the price gradually. Pricing depends on percentage of our sales and in case if we notice any decrease in our demand, we will lower our prices, and once the demand increases, set a moderate price. PLACE: We are opening our bar near Ajman cornice. It is going to be the first bar in Ajman which will overlook the beach view where customers can enjoy their beverages in the open fresh air.

Marketing Plan ..9PROMOTION: We will be undertaking the following promotional strategies:Newspaper & Magazine Advertisements: We want to place colorful and attractive ads which will be appealing to the readers. Our main focus will be attracting the attention of the reader by including graphics in the newspaper & magazines, since we believe a picture speaks more than a thousand words.Radio and television Advertisements: We will be targeting the television channels that are frequently viewed. Radio and television are exciting, dynamic fields with endless opportunities to increase the customer awareness and their brand preferences.

Outdoor Advertising: We are willing to promote our bar through Billboards and flyers. The customers that will visit our bar will get their awareness to the opening of our Breezy Bar & Cafe.

Marketing Plan ..10 Fresh Juices ( seasonal fruits ) Milkshakes ( chocolate chips, cookies and cream, banana, strawberry ) Cocktails ( special flavors by trained bar tenders ) Fruit salads with refreshing dressings Chocolate fountain ( white chocolate with tropical fruits ) Cold sandwiches Funnel cake with ice cream

e PRODUCTSSUMMER All types of coffees such as caf Americano, caf marocchino, coffee milk, caf mocha, caf cappuccino, chai latte, decaf, eggnog latte, espresso, flat white and Turkish coffee. Flavored milk (white chocolate, dark chocolate, strawberry, banana) Espresso Karak chai shots Green tea (mint and lime) Fresh baked items (cinebbon, banana bread, muffins and cupcakes) Chocolate fountain of dark chocolate with wafers and pancake.

e PRODUCTSWINTER12MANAGEMANT TEAM ..Laraib, financial manager:Financial accounts and the dealings with potential investors are going to be recorded and handled by Laraib. Hiring the suitable staff for the bar including the waiters will also be done by the same manager.Reem, Sales & Marketing Officer Looking after the sales and the advertising of breezy bar will be done by Reem, the sales and marketing officer.Madiha, Employee and Event ManagerMadiha, the event manager is responsible for training the employees that will be hired by Laraib and responsible for the day to day theme along with looking after the customers.Saima, Operational Manager Saima will be in charge for dealing with the suppliers of the assets and the daily material responsibility for the quality of the products.

MARKET&COMPETITION .. Market Analysis:Breezy Bar & Cafe market niche is that its not aged focused whereas anyone can be a part of it and enjoy the services and products. Entertainment is also the part of services provided by us. As Breezy Bar & Cafe make sure to provide top quality products within the easy budget so that the middle to high class enjoy and have a good quality time. As customer feedback is our top priority so they can modify the products and services according to their needs.

Competitors:At ajman cornice:yum yum tree food court.KfcPizza hutHardeesKrispy kreme Around Ajman Cornich:Various cafeteriasKings grill restaurantSubwayBaked potatoes.

OPERATIONAL PLAN We Decided to Name our bar Breezy Bar&Cafe mostly because of our fine location near the beach where our customers could enjoy our variety of beverages along with the breezy outdoor weather. OPENING TIMINGS: Breezy Bar & Caf will be opened 7 days a week. Timings will be Sunday Wednesday 10am-10pm and Thursday Saturday 10am- 12pm.

OPERATIONAL PLAN LOCATION: As we have stated, our Bar & Cafe is nearby the sea, so the interior of the bar will be inspired by the sea as well. We will make sure to give the customers the experience of freshness upon entering our bar. The flooring will be made from crystal clear glass, giving back the reflection of sand. The bar will also be occupied by a big disco light ball to give the customers that fun experience. The overall look of our bar will be bright and stylish as well as elegant and sophisticated.PARKING: Parking nearby the beach will be reserved for breezy bar customers. In the weekdays almost 20 parking lots will be available to our customers whereas during the weekends the numbers will be 25.INVENTORY AND STORAGE: As we believe in providing fresh and organic products to our customers, we will store the products according to how much will be needed to be sold on an everyday basis. We will have the ingredients stored well in the inventory where it will be maintained and be kept clean at all times.

OPERATIONAL PLAN

BREEZE BAR EUIPMENTS:

Equipments:Cost / Prices per item:Cold beverages machine$ 165Refrigerators and freezers$ 215Dishwasher$ 300Bar counter and bar stools$ 600Eight tap drink system and wine glasses + beverages glasses $ 200Cash register$ 80Large counterAssorted cook wear and utensils $ 846Three telephones and fax machine with copier$ 400Renovations$ 300Disco lights$ 60Four sets of comfortable sofas$800Five been bags $ 400TV ( flat screen)$ 1000Site furnishing Park sign$ 1500Direction board$ 200Microphones $ 50Garbages$ 30The equipments needed in the bar would be the following:(Please note that all our equipments are imported from foreign countries so the figures are in dollars.)

OPERATIONAL PLAN STAFFING:One Management: As we are 4 partners in this business, so the management of the business itself is divided among us equally.

EmployeeSalary per monthNationality Qualifications 3 Bartenders2500AnyHigh School Diploma and must have at least experience of one year related to bartending. 4 Waiters2000AnyHigh School diploma or equivalent and must have at least of one year related to watering. There is always risk of starting new venture. Business owners must be able to determine the types of risks that are most likely to affect their new venture and proactively create risk management strategies that will enable the company to succeed despite having those risks.

Common risks including:Management risklack of marketing acceptancecompetitor retaliation longer time and higher expenses inadequate financing government regulations

RISK

OFFERING

As our business type is partnership, each partner is responsible for bringing her own share of capital. Therefore we dont require investors, but in the coming future when our business wants to expand, based on our market situation, we will set an offering for potential investors.

EXIT PLAN

Our exit strategy is to invest our profit after setting our place in the market, by providing Jet Ski services, including the shower areas designed for customers enjoying on the beach. In 2 to 3 years BB&C will be expecting to expand its current bar with a Shisha bar and in 4 to 5 years will expand it in other expected areas.FINANCIAL STATEMENT ..Non-Current Assets1st year projection ( AED)Property, Plant & Equipment17887Other Non-Current Assets19910Total Non-Current Assets37857Current AssetsInventories7560Cash at bank & in hand24000Other Current Assets500Total current assets32060Total assets69917 LiabilitiesTrade & other payables9000Other Liabilities20917Total Liabilities29917EquityCapital laraib10000Capital reem10000Capital madiha10000Capital saima 10000Total Equity40000Total liability&equity69917FINANCIAL STATEMENT ..Projected Income Statement 1st year projection (AED)Revenue45000Cost of Goods Sold-11583Operating and other expenses-3600Net finance cost and taxes-2000Profit Before Revaluation results27817Net valuation loss/gain on land & Building-10000Net profit of the year17817