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Altimeter / Cognizant Webinar

The road toward Digital Transformation MaturityBrian Solis, Principal Analyst, Altimeter Group

Ted Shelton, Vice President, Digital Works, Cognizant

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About the Study

To develop the findings, Altimeter consolidated existing research with insight gleaned from a series of interviews with identified companies. The objectives were to:Confirm the urgency with which companies are approaching digital transformationAssess how companies are affected by this transition and understand how this transformation looks across the enterpriseConstruct a digital transformation maturity model to help explain how businesses are changing and evolving by stages. The piece focuses on how companies are successfully undergoing digital transformation and the required next steps to achieve their ambitions.

Each person registered for the webinar will be able to receive a copy of the Altimeter Thought Leadership Study

The primary data source for our webinar today is a recent Altimeter thought leadership study commissioned by Cognizant.

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Agenda

# Sections Presenter Duration (Mins)

1 Welcome and Introductions Moderator 5

2 Key findings Brian Solis 25

3 Overview of companies successfully undergoing digital transformation Ted Shelton 10

4 Where to go from here Ted Shelton 5

5 Questions & Answers Ted Shelton & Brian Solis 10

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Introductions

Brian Solis, Principal Analyst, Altimeter Group

Ted Shelton, Vice President, Cognizant Digital Works

Brian is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

As a founding member of Cognizant Digital Works, Ted leads a digital strategy consulting team focused on delivering transformative digital strategy, design, and technology implementation to support innovation, marketing, e-commerce and operations across every industry. Ted has led strategy and digital innovation projects in a number of different industries and geographies helping Cognizant clients envision possible future states for customer experience.

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Altimeter – Brian Solis

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How?

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Leadership vs. Management: The time is now to uncover where disruption impacts your roadmap. Digital Transformation places you on a path of innovation. Innovation becomes a competitive

advantage.

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Seeking Answers

Cognizant and Altimeter set out to learn why and how companies were going through digital transformation.

We interviewed well-respected companies that are in the throes of change to hear their story and document their journey.

The result is a Digital Transformation Maturity Model that we are sharing with you.

Our goal is to help you see your company in the journey to see new possibilities for your next steps based on the experiences of others.

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Digital Darwinism

Business evolution driven by changes in consumer behavior – will society & technology evolve faster than you can adapt?

11Source: 2013 Digital Transformation Global Executive Study and Research Project, MIT Sloan Management Review

63%said the pace of technology change

in their organization is too slow.

12 Source: 2013 Digital Transformation Global Executive Study and Research Project, MIT Sloan Management Review

The most frequently cited obstacle to digital transformation was:

“a lack of urgency.”

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Executives have a hard time appreciating what needs to change because they don’t live their brand the way customers do.

If they don’t live it, they can’t understand why adapting to evolving audience expectations is so important.

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Digital Darwinism isn’t a myth, it’s the result of intentional business decisions that capture or miss opportunities

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Digital Darwinism isn’t a myth, it’s the result of intentional business decisions that capture or miss opportunities

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An Optimist’s Perspective on Digital Darwinism

• Digital Darwinism is also a good thing because it inspires improvements in the way companies create and deliver value to employees and customers.

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An Optimist’s Perspective on Digital Darwinism

• Digital Darwinism is also a good thing because it inspires improvements in the way companies create and deliver value to employees and customers.

• The results are measured in efficiency, longevity and relevance, which add up to a roster of significant competitive advantages.

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An Optimist’s Perspective on Digital Darwinism

• Digital Darwinism is also a good thing because it inspires improvements in the way companies create and deliver value to employees and customers.

• The results are measured in efficiency, longevity and relevance, which add up to a roster of significant competitive advantages.

• It’s a level playing field and everyone can and should try to be better.

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An Optimist’s Perspective on Digital Darwinism

• Digital Darwinism is also a good thing because it inspires improvements in the way companies create and deliver value to employees and customers.

• The results are measured in efficiency, longevity and relevance, which add up to a roster of significant competitive advantages.

• It’s a level playing field and everyone can and should try to be better.

• Leadership doesn’t always have to come from the top.

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Digital Transformation Starts with a Shift in Perspective

• The pace of technology isn’t slowing, it’s only accelerating.

• Its impact on customer and employee behavior (and expectations) is happening faster than most companies can react to.

• We now live in a “swipe right” culture.