smAlbany 2013 facebook presentation mannix marketing
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Amberly Rundell SEO & Social Media Specialist Mannix Marketing
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Transcript of smAlbany 2013 facebook presentation mannix marketing
Amberly RundellSEO & Social Media Specialist
Mannix Marketing
1 Billion People
Amberly RundellSEO & Social Media Specialist
Mannix Marketing
“We help you get found on the web!”
Website Design
Social Media Marketing
Search Engine Optimization (SEO)
Mobile Marketing
Regional Guides
• RRun a Contestun aRun Contest Contest
http://www.youtube.com/watch?v=ZQzsQkMFgHE
Welcome to the
Social Media Revolution
77%of B2C’s acquired customers
from Facebook:
(State of Inbound Marketing) 2012)
84%of B2B marketers use
social media in some form
What is Facebook?
What is Facebook?
Why should I do Facebook Marketing?
1 Billion People
Build Website Traffic
Market Research
Photo Credit: www.researchrockstar.com
Build Credibility
Build Trust
www.hubspot.com
Build Relationships With Your Customers
Photo Credit: www.famousbloggers.net
More Sales
Does it really work?
The Proof is in the Numbers
Website visits from Facebook
Facebook is not just for the big dogs…
Go Viral
“The Internet is the mostpowerful marketing tool in history.”
Top 10 Tips to rock your Facebook Marketing
#1 ‐ Create an Awesome Facebook Page
www.facebook.com/pages/create.php
Do the Check
Add a visually appealing cover photo
Got it? Flaunt it!
Put your website address in your “About” section
Create an “Easy To Remember” Address
#2 ‐ Connect with Others
#3 ‐ Post Interesting Content
Nobody clicks on boring
How do YOU stand out?
What is UNIQUE to your business?
Get them salivating before they even walk in the door.
Give them the experience
Pull back the curtains!
Be the First To Provide News
Provoke an Emotion
Show Off Your Products
Show Off Your Products
Pictures Say A Thousand Words
www.saratogapaintandsip.com
Be Genuinely Interested in Your Audience
Testimonials
(Make sure to get permission first!)
Video
Be Shocking
Be Current
Post Pictures of the Community
(And encourage people to tag themselves on your page!)
#4 ‐ Listen
Talk Back!
Remember to Comment, Like, Share, etc.(**Most businesses forget to do this!)
#5 ‐ Engage Your Audience
“Activate your fans, don’t just collect them like baseball cards.”
‐Jay Baer, Convince & Convert
Caption Contests
Tell your fans what to do!
“Comment below…”
“Click like if..”
“Share this..”
“True or False”
“Caption this..”
Polls
Use Facebook as a marketing research tool!
What is your favorite dish on our menu?
a) Shrimp Ravioli Florentineb) Balsamic Blue Filet Mignonc) “Filet” Cheese Steak
Ask an Open End Question
•What service/product/item would you like to see added?
•How has our (service/product) helped you?
•What can we do to be better?
•Who’s going to participate in (xyz) this weekend?
Community Events
# 6 ‐ Give them Eye Candy!!!
Edit Photos Like a Pro!
www.picmonkey.com
Collages App
Search for “Collages” in your App Store on your smart phone. It’s free!
#7 ‐ Give Them Something
www.mashable.com
Exclusive Promotions
It’s Fan Friday! Come in and say “I’m a Facebook fan” at the register and receive 10% of your purchase!
#8 ‐ Educate
Share Tips
Top 10 Tips List
• Top 10 “Must See” Places in Saratoga
• Top 10 Things To Do in the Adirondacks
• Top 10 Tips For Healthy Eating
• Top 10 Must Wear Trends this Summer
# 9 – Make It Fun With Apps
Add Events, Menu, etc.
Get Leads
www.woobox.com
#10 ‐ Promote!
How To Get More Fans
Add Icons to your Email Signature
(If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
Email Newsletters
Social Proof
Add the Facebook Social Plugin to your Website
Add Icons to Your Website
Receipts
Promotional Materials
Word of Mouth
“Don’t forget to find us on Facebook!”
Media
Run a Contest
FAQ’s
“How often should I post on Facebook?”
About 4‐5 times a week
“I run a business. How do I have time to do this too?”
Save time with theFacebook Scheduler!
“How do I get more likes?”
Homework
• Take out your notes again
• Try out 2 or 3 things you learned today!
You can do this!
Let’s Connect!
@AmberlyOnline
(518) 743‐9424
www.facebook.com/mannixmarketing
www.AmberlyRundell.com
www.mannixmarketing.com
Now that you know the secrets, it’s time for you to go out and ROCK your
Facebook!Marketing!
