Sm training kcc 0611

@Aninspiredyou - @Aidajingram -copyright - 2014

T RA I N I N G

SOCIAL MEDIA WHY YOU NEED TO BE ON FACEBOOK NOW


WHAT WE ARE GOING TO COVER

The Importance of Leveraging your Influence

• How To Generate New Social Media Contacts and opportunities

• Pros and Cons Of Hiring Someone To Manage Your Social Media Platforms

• Strategies To Integrate Social Media Into Your Day and

• Business in 30 Minutes or Less


WHY YOU NEED TO BE THERE…

• 85% of all orders from social media come from FACEBOOK• 1 billion plus users on Facebook• Graph Search makes it easy to tap into

relationship selling• What moves the needle for Millennial is UGC it is

more effective than most of the other types of content, and is viewed with the greatest respect..• Online Sales this Christmas rose 21% with a huge

number being done on mobile devices…accounting for 32% - that was a 45% increase from the year before…


HOW MANY PEOPLE COULD YOU TOUCH?


LEVERAGING YOUR INFLUENCE

What DoYou Already Have?

Asking For Connections (party)


LEVERAGE YOUR INFLUENCE

Be Responsible With The Opportunity

Having Something To Invite Them Too

Be A Resource on and off-line


GROWING ORGANICALLY

• Do on-line networking• Where Do I Belong and What Can I Add

• Stop selling without giving• Please Stop Promoting Every Little Thing

• Don’t Be A Brag Fest


PROS AND CONS OF HIRING SOMEONE

• Pros• It Takes The Pressure Off Of You• You Can Have Things Done The Right Way• You Can Provide Information, But Leaves The Rest To

Them• Growth And Development Of Your Community• Consistent Representation• Opportunity To Connect And Serve With More People• Build Connection • Spread The Word And Increase Sales


CONS OF HIRING SOMEONE

• It’s expensive… social media is a 7 day a week job… one hour a day at minimum wage is $255 – it can cost $350-$1,250 a month.• You don’t know how they are getting your traffic• Research is required to do a good job• They can lock you out of your account or take/sell

your customers• You could reach the wrong audience• You lose touch with your perspective customers• Incomplete connections• Ineffective ad campaign..


STRATEGIES TO INTEGRATE SOCIAL MEDIA INTO YOUR BUSINESS OR YOUR LIFE IN 30 MINUTES OR LESS

• Develop The Discipline• Realize The Upside• Be Patient, But Know When You Need To Change

Directions• Get Training So You Learn How To Use Your Time

Well• Have A Plan And A Strategy• Take Advantage Of Downtime• Use Your Mobile Phone


WHAT CAN YOU DO ON-LINE IN 2 15 MINUTE INCREMENTS

• You can schedule 10 posts in 30 minutes• You can connect with 10 clients/prospects a day

on Facebook and build your business in a year easily.• You can use pictures to tell the success story of

your product and how it works.


FACEBOOK IS TURNING INTO A MARKETPLACE BEFORE OUR EYES

• Things are happening on Facebook that used to only happen on website• Sales• Promotion• Webinars• Teaching Sessions can be sold online• Reviews• User Generated Content and Promotion• Ads Are Becoming The Norm, not An Option


PLATFORMS

Twitter:Articles and interaction: If I talk, you should be talking back… Share other people’s things…

Acknowledge, retweet, and interact…

LinkedIn: Articles, Conversation, and Groups

YouTube:

Show Me How To DO It, and Do It Quickly


YOU HAVE TO USE WHAT YOU HAVE

• It’s Not A 24/7 Commercial for you and your business• It’s not where you constantly share trivial things that

don’t make sense and don’t matter• It’s not A place where you shutdown conversation you

don’t agree with• It’s not somewhere you can go to whenever you feel

like itPlease remember that Facebook, Twitter, Pinterest,

YouTube, etc., etc. were not created to be free advertisement vehicles for your company..

They were created to service people and build community…


GET TO THE HEART OF THE ISSUE

• You Have To Know What your Fans, Customers, and Clients Really Care About• You Need to Speak in their language• You Need To Know Them• You Need To Create A Community….• You Need To understand How You Serve Them and

Why They Keep Coming Back To You• Not Everyone Will Talk, But That Doesn’t Mean

They Aren’t Watching & Listening…• Please To Them… Not Over Them


HAVE A START AND A GOAL

• In your business, you have a plan… and a goal… why should social media be any different…

• You Have to DECIDE TO SHARE GREAT STUFF ALL THE TIME……

• This Works Especially Well When You Share Things You Could Sell…And You Share Them For Free…


WHY ALL NUMBERS ARE NOT CREATED EQUAL

It’s All In The Details…..

A Story About Four Business Owners….

1. Mr. 20K Fans …It’s Great Right?2. Mr. I Have Engagement So I’m Good

3. Mr. Pop Tart – Pop In and Out4. Mr. Hmmmm


FINDING OPPORTUNITIES FOR GROWTH

Analyze your audience….

Are your likes really people who will sell, share or admire your brand?

On social media, your first job is to build trust and

mutual admiration – In the beginning you are in the Prove Me Phase…


THIS IS ABOUT A WEEK IN… I STARTED WITH 397 LIKES AND AN AVERAGE OF 10 ALKING


PLATFORMS

• Instagram:

Help me see myself in it…Show it off… Upload Pictures that create curiosity or sell

Pinterest:

Show Me What I can do and show me how to do it… D.I.Y Generation

Facebook

Grab my attention…Let’s Talk…Show Me why I should care… Show me why I need to pay attention…

Make it quick, I am busy…


YOU HAVE TO STUDY AND ANALYZE…

Know what your audience likes….

Figure out why they like it

Do more of what they like and less of what they don’t…

Look at the numbers….


OPPORTUNITIES

• Evaluate what is on your page• What are you putting out on your page?• Does your audience need it?• Why do they need it?• Is there something better you could put in its

place?

If people trust you, they will buy more from you….If you have no or very little relationship with them,

it will be hard to get them to tie their shoes, let alone spend money with you….


IN SOCIAL MEDIA

• There is no such thing as an overnight success• Consistency is key… (6000 – to 600 in a week)• Sign up for what you can really manage…

• Get training and get help….• Know What You Don’t Know

• Know Who You Can Count On and How They Can Help

• Don’t Be Afraid of Ads, But Know How To Use Them… (I highly recommend training for

this)


This Is Where I Was 3/13/14


IF I CAN DO IT…YOU CAN DO IT….


SPECIAL OFFERS

• If you are ready to tackle this and you can honestly put in 30 minutes a day (it doesn’t

have to be all at once) You may want to consider my 6 week Facebook Boot Camp… Weekly Video

and a 30 minute consult with me… • I do one–on–one training and coaching for a minimum of 2 hours… for any organization, or

group…So if you want me to come out and speak to your organization please let me know…

email us at [email protected]

Sm training kcc 0611

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