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Sm talk 2701
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SOCIAL MEDIA INTRODUCTION Visual Aid for my Social Media Introduction talk
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SOCIAL MEDIA
INTRODUCTION
Visual Aid for my
Social Media
Introduction talk
Business owners often say…
WHAT IS SOCIAL MEDIA?
Social Media is
a set of tools
designed for
online social
interactions.
Social Media Is A Tool
Like how you shifted to Fax
Like how you shifted to Email
Like how you shifted to Mobile
You should shift to Social Media Tools for
conversations
Measure
What are you measuring traditionally?
Subscriptions? Sales?
What did you use for internal communication?
Memos?
What did you change that to? Email? How do
you measure your productivity?
Always measure your business metrics. Not
social media tool metrics. Use the So what?
question
Business owners should be
asking
“Can I afford not to be
connected with Social
Media one way or the
other?”
“Can I afford not to
learn?”
The Answer is…
It is very important to “get-in there” in the
beginning stages to capitalize the most out of
“customer shifts to on-line”.
Online communities are growing by the day.
Is Social Media a Hype?
http://upload.wikimedia.org/wikipedia/commons/3/36/Social_media_count.jpg
10 Reasons Why You Should
Consider Social Media
Your customers were
only in market place.
Now they are in
cyberspace also.
Image via Wikipedia
2/10
Potential business
through internet is not
achieved by a website,
but with online social
interactions.
Image via Wikipedia
3/10
You need to sense
and respond not only
with products but
also sentiments.
Image via Wikipedia
4/10
You need to shift from
a marketer monologue
to customer dialogue.
Image via Wikipedia
5/10
First you need to
listen to on-going
conversations.
Image via Wikipedia
6/10
Participation is a
must.
By participation, I
mean real and on-
going
conversations.Image by Kris Hoet via Flickr
7/10
Customer acquisition
alone is not important.
Retaining and
satisfying are more
important.
Image by Matthieu Dejardins, eCommerce Activist via Flickr
8/10
Markets are
changing faster
than your
marketing.
Image by Brajeshwar via Flickr
9/10
You need to watch
quickly changing
trends and align
business model to it.
10/10
By PR you should
mean real
relationships with
public beyond press
releases and pitches
to a publication.
Image by DoktorSpinn via Flickr
A Precursor to Social Media
Strategy
Extension Of Real World Practices
To Social Media
Imagine…
Image via Wikipedia
When to Start?
Take the risk of
showing your
product to the
customers.
They may like
it.
Start Now.
Image by amirjina via Flickr
Example of Insurance
Conservative
Legal Roadblocks
More Local
Traditional ways
Example of Insurance
FAQs that are highly repetitive.
Job of Educating customers.
Satisfied customers spread the word.
Where to Start?
Start Now, Start Here
Express Yourself
Content
Comments
Engagement
Connecting to People with Objectives through a Strategy using Technology
e-Patients Example
Changes brought by Social
Media
Acquiring Information
Interaction and
Questioning
Changing habits and
decision making
Changes consumption
decisions
A big role in the reputation
of a Brand
Image by br1dotcom via Flickr
Examples of Social Media Tools
Blogs
YouTube
SlideShare
FlickR
Example of a Social Media Tool :
Blog
Why Blog?
What does it do to your
company or brand?
How is it different from
the old ways?
Blogs Bring Business
Blogs are online versions of your materials and media.
Blog helps customers to refer, share or use it with others. Customers feel equipped to refer. Since they are online versions, they are searchable(by search engines).
Blog brings new visitors who can be potential customers.
Visibility. New Business.
5 Questions Towards A Social
Media Strategy
What are the objectives?
Towards those objectives, where do we stand today ?
What are the tools available that will help us achieve those objectives?
If we use those selected tools, what will be the results and how will it fit the objectives?
What are the barriers towards the whole exercise?
Social Media News
Social Media News
Viral Videos
You don’t call it Viral. Your viewers do it.
Because you name a video “hilarious” it doesn’t become one.
Its not hilarious because of the headline.
What matters is the content and concept that you share.
Teaching in a class Vs. Hosting a
Party
Summary: Introduction
Social Media
People talk to people
Good visibility
Opportunity to interact with customers
Word of mouth
Why Social Media For
Marketing?
Markets are
Conversations
Components of Social Media
Marketing
Social Media Marketing Policy
Customer Discovery
Know Your Customer/Market
Engage Your Customer
ROI
Social Media Marketing Policy
Business Objectives
Social Media Strategy
Metrics to be
measured
All of these 3 have to go
hand-in-hand.
Discovery: Spot Right Customer
Right social networks
Spotting conversations
Access to network members
Interaction with the network community
Know Your Customer/Market
Monitor topics around
your business
Mentions and
conversations about
you, your competitors,
industry.
Engage With Your Customer
Converse
Participate
Help(don’t sell)
Build
Understand people are the same in real-world and on-line. Hence communicate as if customers are sitting across you.
ROI
Keep measuring your
metrics as decided in
Social Media
Marketing
policy, correlate to the
business objectives
and fine-tune both.
Keep in touch….
http://blog.varadh.com/
www.varadh.com
Twitter: @VaradhKrish
LinkedIn:
http://in.linkedin.com/in/varadharajankrishnam
oorthy
Appointments: https://tungle.me/varadh
