SM Syllabus (Spring 2012) ACC

8/2/2019 SM Syllabus (Spring 2012) ACC

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University Of Sharjah

College of Business & ManagementDepartment of Management, Marketing and Public

Administration

Course SyllabusSTRATEGIC MANAGEMENT

0302417

Semester : Spring 2012 Faculty Member : Dr. Rabia NAGUIB Office Hours :Tuesday andThursday

and by Appointment

Office Location :W5-Room 118 (ext. 3518)M5-Room 229

E-Mail:[email protected]

Course description

Strategic Management is a capstone course designed to expose students to a strategicperspective on issues that concern the firm as a whole. The course draws on and integrates

concepts from the functional areas (i.e. marketing, finance, accounting, management,

management information systems, and operations) in the analysis and resolution of

complex business situations. It allows moving from a functional perspective to a strategicone. Beyond internal integration, Strategic Management concerns the processes by which

firms choose, maintain or redirect their strategic positions within ever-changing external

environments.

Through the combination of lectures, readings, case studies and class participation, thiscourse introduces the students to the tools and vocabulary prerequisite to critical and

effective strategic analysis, thinking and communication.Course Goals: The main learning objectives of this course are Relationship to

Program Goals

I. Developing a big picture perspective and aconceptual framework of how organizations manage their

strategic management processes to survive and strive in theincreasingly complex and competitive world.

1

II. Integrating what has been already learned in

management functional areas such as: finance, accounting,

marketing, HRM, management and operations management,

in a unifying manner using a multi-disciplinary perspective.

1, 2

III. Exploring and discussing a number of critical current issues

using real case studies.2, 3, 4

IV. Experiencing and practicing strategic thinking and analysis

through a focus on case-method and project exercises and

presentations. This helps developing the ability to make good

strategic decisions, based on sound analysis and persuasivearguments and to report, present and defend them.

2, 5
mailto:[email protected]:[email protected]:[email protected]


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Course Outcomes: Students who successfully complete

this course will be able to:

Relationship

to Program

Outcomes

Method of

Assessment

A. Develop a holistic view of organizations andunderstand the strategic management process.

1.1, 1.2 Exams

Course work

(readings andcase analysis)

B. Be able to implement the SWOT analysis todifferent organizations taking into consideration

both internal and external pressures and challenges

facing the organization and using the appropriate

analytical tools presented throughout the course

2.1, 3.1, 3.2,3.3

Case analysis

Final project

C. Improve the analytical and oral skills through caseanalysis that effectively combine theoretical

knowledge with practical applications and oral

presentations seeking to improve communicationand interpersonal skills

1.1, 2.3, 4.1,5.1

Presentations

Text book

Carpenter, Mason A., Sanders, William G. (2009) Strategic Management: A DynamicPerspective. Prentice Hall.

Course Requirements:

A. Attendance and punctualityRegular attendance is mandatory. You must have more than 80% attendance to

be eligible to take the final examination. Students are expected to attend all

classes and be on time.

B. Advance Preparation :

The students should have read the significant portion of the text book, readingmaterials and cases prior to the beginning of the class in order to have rich class

discussion. The more the students invest in preparing the sessions, the morethey will learn from the course.

C. Academic Honesty :Academic honesty is an integral part of learning. Work submitted by students

should reflect their work (whether the work is an individually-based or group-

based). Any form of academic dishonesty or plagiarism shall be penalized.

D. Pedagogy :

This is a course with practical applications. To be effective, case studies andgroup presentations and discussions shall be used in delivering the content ofthe course. Therefore, we need everyones active participation. The case

method is considered one of the most effective learning vehicles in management

education. Case analysis requires the use of analytic tools and a good deal ofpersonal judgment and intuition. The cases we will study are about real world

business situations. How much you get out of the case depends on your

preparation and active participation. Students will be grouped in teams. Eachteam will have the opportunity to lead a main case discussion at least once


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during the course. Participation in teamwork is a must and every team membershould participate in his/her team case presentation.

Class Rules and Penalties

- Use of the Mobile in class : -5 marks

- Leaving the class without permission : -2 marks

- Disturbing the class (Talking, laughing,) : -5 marks- Absences : -1 each

- Late :- 0.5 each

Irrelevant argumentation in class and showing lack of respect towards the instructors or/and

students is passible to dismissal from the class and transfer to the disciplinary committee.

Evaluation Schedule:

Mid-term exam : 20

Case analysis Presentation : 10

Final project + presentation : 20Attendance and participation : 10

Final Exam : 30

Participation : 10____________

TOTAL : 100

(i) Mid-term: a class test will be given covering the material presented in the

readings and class up until that point. It consists of multiple choice questions and a case to

analyze. For acceptable genuine reasons, if a student misses a scheduled test, a make-uptest shall be given.

(ii) Case analysis and presentation: The class will be divided into groups. Every

week, one team of students will make a presentation of a case related to the topic of thesession. The rest of the class has to prepare questions and be ready to answer questions and

to participate in the discussion.

(iii) Final project : it consists of a written case which the group will orally

present to the class during one of the last weeks of the course. Each group of students has

to produce a collective analysis of a local company or a multinational company operatingin the UAE within a particular industry. For Public Administration students, they have to

choose an organization from the public sector. It should contain the following components:

1. Internal analysis: Description and analysis of the company using

the strategic management process (Vision, mission, objectives, BusinessStrategy/corporate strategy, strategic leadership, resources and

capabilities). Determine the strengths and weaknesses of the

company. Tools such as the VRINE and the value-chain can be used.

2. Industry analysis: Description and analysis of the sector of industry(characteristics of this sector, main competitors, norms and regulations).

You may apply the 5 forces of Porter to determine the strengths and

weaknesses.

3. Macro or environmental analysis: Analyze the home/host countryof the firm chosen (what are the key economic, political, legal

conditions that affect the firm? what are the risks and opportunities for

the firm? What are potential challenges facing the firm and industry and

what recommendations would you give to top management to meet


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these challenges?). Determine the opportunities and threats using thePESTEL analysis or the CAGE framework distance.

The written case/final project should incorporate key concepts from the course. It

should be no more than 20 double-spaced pages (12 pt font) plus tables, figures and

references. About third of the paper should be on the firm, third on the industry inwhich it operates and third on the country. One page description of your chosen

firm and industry should be handed in by session 4. The first part of the report

including the internal analysis of the chosen company should be submitted within

session 8. The final report is due at the beginning of session 14. Groups will thenpresent their reports to the class.

(iii) Final exam: A test will be held during the exam period. Carrying 30% of the

total mark, the exam will be comprehensive, in accordance with the college policy. It shallinclude varied types of questions to test your recall, comprehension, analytic and

applications skills.

Schedule of Topical Strategic Management Course Coverage (Spring 12)

S Days Topics Text

1 29 Jan, 1stFeb

Introduction

2 6,8 Feb

Introduction and Course Orientation

3 13, 15 Feb Introducing Strategic Management Ch.1

4 20, 22 Feb Leading Strategically through Effective Vision

and Mission

Ch.2

5 27,29 Feb

Examining the Internal Environment

Case: Apple(T1)

Ch.3

6 5,7 March

Exploring the External Environment

Case: Dell(T2)

Ch.4

7 12,14 March

Creating Business Strategies Ch.5

8 19,21 March

Crafting Business Strategy for Dynamic

Contexts

Case: Airbus(T3)

Ch.6

9 26- 28 March Spring break

10 2,4 April

Exam I

11 9,11 April

Developing Corporate StrategyCase: P&G(T4)

Ch.7

12 16,18 April

Looking at International Strategies

Case: Coke in China(T5)

Ch.8

13 23,25 April

Understanding Alliances and Coop Strategies Ch.9

14 30 April,2 May

Studying Mergers and Acquisitions

Case: HP-Compaq(T6)

Ch.10


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15 7,9 May

Presentations Final project

16 14, 16 May Presentations Final project

GUIDELINES FOR THE FINAL PROJECT

(Strategic Management)

Format : In groupsLength : 20 pages

Date Due : On May 2nd In class (Late submissions will be PENALISED)

Criteria Sub-Components Weight

(Mark outof 20)

Mark

Given for

this

assignment

Introduction -Outline of the relevance/importance of the chosencompany

-Announce what you want to do and how you will

make it (structure of the presentation)

4 marks

This is the core of

your essay and here

you MUST use the

concepts and tools

studied in the course

to analyze the

company.

- Apply the strategic management process to

the company of your choice.

- Describe the company, whether it already

exists or as you will develop it, using the five

elements of the Strategy Diamond.

- Apply the internal analysis using the

appropriate tools and determine the

companys S&W.

- Apply the external analysis both at the macro

and industrial level and determine the

companys O&T.

10 marks

Conclusion - summary/ overview of key issues andarguments

- What are your recommendations for this

company to improve its performance or todevelop sustainable competitive advantage?

4 marks

References - You must provide the references you haveaccessed in analyzing the company.

1 mark

Format - Must have assignment cover sheet with namesand student ID of all students involved in thewritten work

- Grammar : Always do a spell check before

submitting an assignment and check wording- Length: You must not exceed 10 pages.

1 mark

TOTAL MARK 20

APPENDIX 1


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Presentations Assessment

Course:

Session:

Team:

Chapter:

Case:

Evaluation: 1(Insufficient)5(Excellent)

Criteria Note

Presentation:

organization of presentation material

quality of pp slides

quality of oral presentation

clear evidence of adequate preparation

Tempo (role assigned to each presenter, etc.)

Content:

comprehensiveness of the pres. according to the structure

quality of the summary and the analysis

ability to rely on appropriate analytical tools to support the

argumentation

clarity of argument, logical connection between situational

analysis and recommended strategy

Discussion:

allocated time is effectively used

create and lead an interesting discussion

Overall impression

APPENDIX 2


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Strategic Management:

course assessmentAssessment tools Weight Course outcomes Class average

A B C Case analysis + presentation 20% X X Mid-term 20% X X

Final project + presentation 20% X X X Final exam 40% X X

APPENDIX 3

Bachelor of Science in Business Administration : Program Goals and Outcomes

Program Goals Program Outcomes

No Goal No Outcome

1. Develop a conceptualknowledge and understanding

of management and itsapplications to real world

settings

1.1 Students will be able to demonstrateunderstanding of the basic theories and

concepts in management.

1.2 Students will be able to acquire the

necessary knowledge and abilities to obtain

an entry-level managerial job positions.

2. Provide students with the

necessary skills and techniquesrelated to management needed

to effectively carry out their

responsibilities.

2.1 Students will be able to develop the ability to

solve real world management problems

2.2 Students will be able to be proficient in the

use of computer to perform variousmanagement research activities.

2.3 Students will be able to develop the abilityto work in teams.

3. Expose students to global,

economic, cultural, and ethicalissues in business.

3.1 Students will be able to recognize and be

prepared to deal with ethical and culturalissues that they might face in real world

situations.

3.2 Students will be able to understand and

appreciate the need to comply with laws and

regulation and corporate policies.

3.3 Students will be able to demonstrate an

ability to recognize, analyze, and deal with

global managerial issues.4. Develop knowledge of the

management practices in theUAE/Gulf area as compared

with other management

practices.

4.1 Students will be able to develop an

understanding of the UAE/Gulfmanagement practices in comparison to

others.

4.2 Students will be able to be prepared to

assume the responsibility of work within the

UAE organizations.

5 Ensure that our students have 5.1 Students will be able to demonstrate a


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the necessary lifelong self-

learning in the field of

Management

capacity to search for and acquire

knowledge.

SM Syllabus (Spring 2012) ACC

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