Sm radar Case study
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www.SMRadar.com Cairo 30 Jan 2012 1 SM Radar Property I Social Media Radar © Copyright 2012 All Rights Reserved. E-mail: [email protected] This document is protected under the copyright laws as an unpublished work. This document contains information that is proprietary and confidential to Social Media Radar, which shall not be disclosed outside or duplicated, used, or disclosed in whole or in part for any purpose other than to evaluate Social Media Radar . Any use or disclosure in whole or in part of this information without the express written permission of Social Media Radar is prohibited. © 2012 Social Media Radar. All rights reserved. 25 Jan 2012 Chapter Story started through Social Media on 25 Jan 2011 SM Radar Case Study Social Media Network Vs. TV “Inspired by Jan 25 2012”
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Cairo 30 Jan 2012
1
SM Radar Property I Social Media Radar
© Copyright 2012 All Rights Reserved.E-mail: [email protected]
This document is protected under the copyright laws as an unpublished work. This document contains information that is proprietary and confidential to Social Media Radar, which shall not be disclosed outside or duplicated, used, or disclosed in whole or in part for any purpose other than to evaluate Social Media Radar . Any use or disclosure in whole or in part of this information
without the express written permission of Social Media Radar is prohibited.
© 2012 Social Media Radar. All rights reserved.
25 Jan 2012 ChapterStory started through Social Media on 25 Jan 2011
SM Radar Case StudySocial Media Network Vs. TV “Inspired by Jan 25 2012”
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Wait to watch it on TV or detect the trends and predict what will happen from Social Media Intelligence SM Radar:
Vs.Social Media Networks TV
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Social Media Vs. TV Global Overview
Source , Clickerz : http://www.clicker.com
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You have 2 Choices:1st to wait the event on TV and watch what the media want to tell you .
2nd to dig deep into Social Networks and understand how people think and how they will react !
Social Media Networks is amplifying & changing TV
TV Social Media Networks
One ways communication (non-reciprocal )
Two ways communication (Interactive)
Information transferred Slow Information transferred Fast
One source content generated ( Reporters)
Many Sources content generated (Smartphones , Laptops , Digital Cameras …. Facebook , Twitter , Youtube)
centralized On the go
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Jan 25 2012 Chapter A Story started through Social Media on 25 Jan 2011
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How the Egyptians talk on Facebook before 25 Jan”23 and 24 Jan 2012 Situational Analysis”
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Pages name Fansالتغير المصرية 2011يناير 25يوم األرادة يوم 128,339
الثانية المصرية الغضب ثورة 122,533والبطالة 25 والفساد والفقر التعذيب على الثورة يوم يناير 115,870
الشراره ) ( الكبرى بالمحلة الثورة شباب ائتالف 115,737الثورة إلنجاح الوحيد الحل 74,413
سكت اني مصر يا اسف انا و مخلوع يا مشاسف سنة 30انا 67,136الثالثة المصرية الغضب ثورة 61,096
مبارك يا أيامك فين هقول إستحالة فيا حصل مهما أنا 53,958المدني الرئاسي المجلس 53,744
طنطاوى المشير يسقط 38,765المصرية الثورة أهداف وتحقيق لحماية األعلى المجلس 28,005
االنسان لحقوق مصر شباب 24,927عسكرى يا مجلس يا مشاسف انا 24,500
Egyptians reclaim Egypt البالد تطهير يريد الشعب 18,784كندا وال اميركا ومشهروح بلدنا والبلد الء قلت انا 16,314
التغيير عملنا اللى واحنا فرافير شباب علينا قالوا 13,092الثورية الصفحات إلتحاد الرسمية الصفحة 9,534
العسكر . على الغضب 2012يناير 25ثورة 9,105 - اإلسكندرية الثورة شباب إئتالف 7,509
االنتين انتم نيلة جتكم حسين حطو حسني شالو 6,356باالسكندرية الثورة عن للدفاع الشعبية اللجان 5,320
السويس شباب تكتل 3,548الثانية المصرية الثورة 3,263
لمصر العظمى الخيانة بتهمة واعوانه مبارك لمحاكمة دعوة 3,245المصرية الثورة صفحات رابطة 3,223
بعد Vتنته لم الثورة 3,004المشير أسقاط يريد الشعب 2,716
المصرية للثورة الثانية االنتفاضة 2,524ثورة شباب بالسويس 25ائتالف يناير 2,335
الثوره - لحماية األلكترونيه E.C.P.Rاللجنه 2,219االتنين تقطع قطيعة حسين وال حسني 2,053وطار العسكر خدها ماتمت ياثورة 1,650
نعامه الحروب في و علي أسد العسكري المجلس 1,603تانى مفيشخوف تانى مفيشظلم مستمرة الثورة 1,424
Ultras Elthawra * الثورة ألتراس 1,364يحكمشى ما والعسكر المجلسهيمشى 1,234
Totals 1,030,442
More than 1 Million Fans in
38 Pages
More than 50 pages
Data Collected and analyzed on 21 Jan 2012
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Se-ries1
0 3,000 6,000 9,000 12,000 15,000 18,000
1,184
234
16,004
InvitedMaybeGoing
Sample of public feedbacks and interactions for 25 Jan 2012 “Data Collected and analyzed on 23 and 25 Jan 2012”
مؤيد معارض0
1020304050
Column1عالء دعوةاألسوانى
لقيام البرادعى
ائتالف بقيادةالثورة
مؤيد معارض0
1020304050
Column1
حقيقى حشد أريد البرادعىيناير 25يوم
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Summary of protesting invitation on different groups and fan pages with responses percentages.
الكرامه رد
العدويه رابعه
عينشمس جامعه
امبابه من جروبمصر
االولتراس مسيره
جديد من راجعه الثوره
25 مستمره ثوره يناير
مستمره الثوره
الدكرور بوالق
الحقيقيه الثوره
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
215
849
83
72
12
2018
15135
431
138
6128
3815
7629
1174
2911
166
9614
115596
1797
1370
28825
ذاهب
ممكن
الرد منتظر
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We found the marches plans / meeting points, and we know the plan even before the TV coverage
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Chants summary , published on :• Websites• blogs • facebook pages• Twitter• trumble
Even detected the suggested chants for the protesters supposed to be watched on TV the next day
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How the Egyptians and the world talk on Twitter”Focused from 24 till 25 Jan 2012”
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#Jan25 ( 25 Jan trends)
Peak:29,086 mentions on 3:35 PM
#Jan25Two ( 25 Jan trends)
Peak: 282mentions on 3:44 PM
#SCAF ( 25 Jan trends)
Peak:822 mentions on 7:40 PM
Trending Hashtags in Egypt
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#Egypt ( 10 Jan – 25 Jan trend)
346,105 mentions Peak:11,534 mentions on 25Jan 07:08 AM
#Egypt (25 Jan trend)
#Egypt Global Trend
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#Tahrir Global trend 25 Jan 2012
#Tahrir (last 2 weeks trend)
Peak : 90,875 mentions on 7:25 AM 25 Jan
#Tahrir (24 Jan trend)
Peak: 20 mentions on 10:40 AM 24 Jan
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#Jan25 ( Global Trend )
#Jan25 (last 25 Jan trend)
#Jan25 Vs. #Jan24two Vs. #Tahrir ( last 25 Jan trends)
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New Hashtags created from 23 to 26 Jan
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480 posts within 6 hrs
#TantawySpeech
Total 5 posts within 10 hrs
#TanyGalsa
30 tweet between 23/1/2012 and 24/1/2012
#egystudent
Peak reached 11:03 PM 24 Jan
#Jan25Chants
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MaspiroTop Trending Hashtags
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#Maspiro
Peak:172 mentions on 4:50 PM
#OccupyMaspiro
Peak:34 mentions on 8:53 PM
Peak: 224 mentions on 6:55 PM
#OccupyMaspero #Maspero
Peak:1524 mentions on 8:57 PM
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#Maspiro Vs. #Maspero Vs. #OccupyMaspero
#Maspero Global Trends 25Jan at night
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25 Jan 2012 Top Shared Photos Screen Shoots on
Social Media Networks
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Egyptian protesting abroad( Top pictures sharing solidarity with Tahrir Square 25 Jan 2012 )
Washington, D.C Montreal , Canada
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Ottawa, Canada
Egyptian protesting abroad( Top pictures sharing solidarity with Tahrir Square 25 Jan 2012 )
Paris, France
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Egyptian protesting abroad( Top pictures sharing solidarity with Tahrir Square 25 Jan 2012 )
London, UK Istanbul, Turkey
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Top Shared pictures
Top sharing on :• Facebook
Top sharing on :• Facebook• Twitter
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Top Shared pictures
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Its Cool , Its Fun , Its Awesome , Its Science !
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About SM Radar
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Social Media Radar is the service of capturing and analyzing data from all social media channels to monitor, measure your online reputation and track all online
conversations about your brand, products ,
services, or key persons .
SM Radar Solution
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Introduction for Social Media Radar
Who is social media Radar?• We are a Social Media Management Company. Everyday we put on our heels and jewels, and
run and manage your Twitter, Facebook and Blog! We analyze trends, use marketing tools, and our branding brilliance to get you to the next level. Our company is made up of Social Media Experts, Branding Mavens and Talented Writers.
• Twitter may be the new frontier, but it is here to stay. It's a powerful tool to expand your fan base and business. Facebook has gone from social network to branding tool, a new way to reach customers. You may not know how important Social media is. We do! We’ve seen companies go from start up to household name!
What the Radar do?• From set up and design, to day to day updates we make sure your Twitter, Facebook and Blog
are going to be working for you and building your business consistently and with results. We like to connect people, build relationships, create exposure and demand and introduce your business to its customer, fan or supporter on a deeper level. We keep you in peoples minds with quality content that captures your voice and persona. We know how to make your tweets stand out, your Facebook page sing, and your blog unique.
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Why hire the Radar?We connect your business with customers who are passionate about your brand. Some companies offer to "get" you hundreds of followers for a fee. We make sure your followers are meaningful. People who are related to your business and relationships you want to develop. Quality and quantity!
Don’t let the Global Trend of Social Media pass you by.
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Tel.: +202-2670 0351 Fax: +202-2670 0352 Email: [email protected]
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Tel.: +996-1-2916703Fax: +966-1-2912754Email: [email protected]
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