SM Project Final PPT

8/10/2019 SM Project Final PPT

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Presented To: Prof. Sohail Presented By : Group


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PRESENT SCEN RIO


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MISSION AND VISION

To be the most cost-effective high-impact marketing platformoffline retailers and provide customers the power to choose tbest products & brands from the most happening stores.MISSION

We have an ambitious vision of organizing selection and buychoices. We are relentlessly focused on adding selection andmaking it convenient for customers to find and discover anyusing our service.

VISION


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OBJECTIVE

To provide a new, innovative andextremely powerful online

marketing platform designedspecifically for the organized (brickand mortar) retail to directly engage

with the customers over internetand mobile.


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CUSTOMER EXPECTATIONS

Get timely information about the various deals available in different retail stores in their neighbourho Find the best offers easily and make the most informed purchase decision. Knowing the latest styles offered and yet to be offered by the retailers

Location based services ->consumers can see thelatest from the stores in

their nearby area

Delightful user interfaceprovidingthe users the feel of

flipping through the pagesin the real world.

Online pamazing u

engage thdigital m

mobile


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COMMUNICATION GAP

FMCG sector normally runs more than 300 deals & offers at one time

Very difficult for retailers to educate customers about all the deals

e-Catalogue displays latest offers & deals to the customers

Providing e-Catalogue beforehand will be beneficial for customers during shoppi

Providing e-Catalogue of NEW ARRIVALS in advance will attract more custome

Timely delivery of information about the offers & deals to customers

Direct feedback from consumer to retailers


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SERVICE DESIGN GAP

Easy to use and to navigate website

Updation of information on regular basis

Alert service will provide details of offers & fresh arrivals based on their preferen

Consumers can see the latest from the stores in their nearby area

Alerts to keep customer engaged even when he is not on platform

Providing location based services(GPS, Maps)


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Increasing Internet and Mobile Penetration

Internet population of India is 240 million (190 million active users) expected to reach 350 million by 2015 and 530 million by 2018

Mobile internet users in India are 185 million. Expected to reach 225million by 2015

Active internet enabled smartphone penetration 105 million. Expectedreach 166 million

On an average, active users spend 2 to 3 hours on the internet everydathrough laptop and mobile


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Not everyone is buying online

Allinternetusers(100%)

Userseekinginformation (60-70%)

User

browsinge-tailingsites(20%)

Useractuallybuyingonline(3%)


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Not everyone is buying online (cont.)

Bulk of these users are ROPO (Research Online Purchase Offline) users who adiscovering the products and offers and evaluating their purchase options

Opportunity for the retail chains to tap into this user base who just browse e-tasites but purchase offline


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MARKETING AND ADVERTISING

Pay per click Bid for correct key words for high rank in search results. Advertise locally or globally Reach the more people and right people at the right time.

GoogleAdWords

Based on Cost per impression(CPC),click (CPI), anAcquisition(CPA)

Create a Page Get people to like Page Post quality updates and promote our posts with ads

customers and their friends.

Social Mediamarketing-Facebook


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MARKETING AND ADVERTISING

Domain (DA) and Page Authority (PA) Keywords On-page content quality Good, logical site architecture User and usage data Spam analysis

Search engineoptimisation

MBA grads from tier 3 colleges as a part of live project/suinternship

BD Team To Directly approach retailers. Email Campaigns-Registered Customers Informing targeted customers about new deals and new ar

before an offer/product hits the store.

Offline marketing Direct

Marketing


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SERVICE FAILURES

Service FailuresWe MightEncounter

Distributive

Procedural

Interactional


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DISTRIBUTIVE FAILURE

Effective ServiceRecovery

Opportunistic claims

Size of recompensematches degree of

failure


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PROCEDURAL FAILURE


Consistent andTransparent process

Frequent, trustworthy

communication


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INTERACTIONAL FAILURE


Trained Staff

Unrealistic expectations

Behaviour of serviceprovider appropriate for

degree of failure


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ROLES AND RESPONSIBILITIES

Operations - The department would be responsible for managing day to dayoperations.

Finance - The department would be responsible for maintaining the record of fintransactions and the future projections based on the inputs from other divisions.

Marketing - The department would be responsible for carrying out market reseapresence on social media and carrying out promotional activities.

Human Resources- This division would be responsible for carrying out recruit IT- The department would be responsible for handling the website and mobile

application Sales/ Business Development- This department would be dealing directly w

retailers.


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ROLES AND RESPONSIBILITIES

Deals4u.com

Operations

GraphicDesigner

Catalogsuploader

HR

Recruitment

IT

Website +Mobile App

In-house Outsource

Marketing

OfflinePromotions

OnlinePromotions

Fin

Transa


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SM Project Final PPT

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