Sm present
31
BROADCAST & SOCIAL MEDIA AS WE KNOW IT By Amber Diaz #bcastsavvy
-
Upload
missamberdiaz -
Category
Technology
-
view
226 -
download
0
description
Detailed presentation of the union between broadcast journalism and social media!
Transcript of Sm present
BROADCAST & SOCIAL MEDIA AS WE KNOW IT
By Amber Diaz
#bcastsavvy
Broadcast Beginnings (1940)
Edward R. Murrow-
Famous for bringing news
into broadcasts during
WWII, believed
broadcasts should include
not just
entertainment, but news
as well.
Why is Broadcast important?
50%
IDC
HAVE SMART PHONES!
1.5 billion phones
2017
Edward R. Murrow
“ To be persuasive we must be believable; to be
believable we must be credible; credible we must be
truthful.”
Broadcast Journalists follow a Code of Ethics (EVEN IN SM):
1-
2-
3-
4-
#bcastsavvy
“Seek Truth and Report It”
-ALEX MARTIN
Recall his passion for writing and
finding the truth
-This value landed him a job as
Social Engagement Manager at the
Silicon Valley Business Journal
#bcastsavvy
• Twitter handle: @amartinmedia
• 66 Klout
#bcastsavvy
Alex Martin
PATCH
1. Access Patch news and local blog posts.2. Stay up-to-date on weather3. Search business listings in your community.4. Discover events near you5. Comment on stories or upload photos via Facebook or email
Let’s take a minute to find out some stories in different zips!
#bcastsavvy
USTREAM
“Go Live Anywhere”
Tim Pool
-TIME 100 nominee
-Tech Developer, Mobile
Journalist, Social Media
Person “ustream”
Occupy Brooklyn
Tim Pool
Twitterhandle: @Timcast
Klout: 84
Minimize Harm
“The speed of
communications is
wondrous to behold. It is
also true that speed can
multiply the distribution of
information that we know to
be untrue.”
~ Edward R.Murrow
#bcastsavvy
Who remembers this?
Real or Fake?#bcastsavvy
Mistake:
Posting this photo on Twitter began the
flood, no pun intended, of more inaccurate
photos of the hurricane’s damage.
HURRICANE SANDY
#bcastsavvy
Minimize Harm-WFSB Channel 3 investigative
reporter Jill Konopka
-Social media savvy
-Finds most of her story ideas
on Twitter and through
networking.
#bcastsavvy
Twitter Handle: @JillKonopka
Klout 49
#bcastsavvy
Jill writes…
-People depend on you
-Town and Gov. officials depend on you
-Use social media to your advantage
-ex. Hurricane Sandy
#bcastsavvy
Act Independently“The newest computer can
merely compound, at
speed, the oldest problem in
the relations between human
beings, and in the end the
communicator will be
confronted with the old
problem, of what to say and
how to say it.”
~Edward R. Murrow#bcastsavvy
John Palacio
• And Now Media co-Founder
• Emmy winning Producer GMA
• ABC
• Dir., Animator of Online video
• broadcast video and new media#bcastsavvy
Twitter Handle: @JohnPalacio
29 Klout
*Heads primetime specials for ABC
#bcastsavvy
John Palacio
@JohnPalacio
“When you act
independently, in keeping
to a journalist’s code of
ethics, it entails developing
a brand. A brand that is
creative, and uses A LOT of
Social Media.”
#bcastsavvy
Be Accountable
“A satellite has no conscience.”
~Edward R. Murrow
@Doug _Lorman
…
"I decided to Vine the video because at the time,
no major news station had even begun covering the story,”
"My real goal was to let people see what anyone not in the
Boston area would see. I am sad it was that popular, I wish my
Vine account didn't get this attention this way."
Take Aways…
1. Be sure to be honest when using social media
2. Timeliness is important
3. Fact check ALWAYS –if your mother says she
loves you, check it out!
Good Night, and Good Luck…
