Sm for non profits presentation version 3
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Transcript of Sm for non profits presentation version 3
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Slavery
Campaign
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Social Media for Non-
ProfitsLaura Gallagher
The Creative Company, Inc.
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Our System
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Our Channels
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Our Channels
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Key Social Media Guidelines –
Non-Profits• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-member and encourage each other in this space
• Don’t flood your audience with posts
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Key Social Media Guidelines –
Non-Profits• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-member and encourage each other in this space
• Don’t flood your audience with posts
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Physicians Plus and Henry Vilas
Zoo
• Polar Dash Campaign
• Joint partnership with Henry Vilas
Zoo
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Henry Vilas Zoo Promotion:
• 32,000 Facebook fans
• 1,973 Twitter fans
Physicians Plus and Henry Vilas
Zoo
Monona Public Library
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Personalize Social
MediaReach people beyond
your Pages fans
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Facebook Ads
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Key Social Media Guidelines –
Non-Profits• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-member and encourage each other in this space
• Don’t flood your audience with posts
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Key Things To Post
• Photo posts receive interaction
rates 39% higher than average.
• More than 100% of posts that
have a question located at the
end have twice as high comment
rate than those that don’t.
• “Call to actions” mean an
increased interaction rate by
48%.
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Key Social Media Guidelines –
Non-Profits• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-member and encourage each other in this space
• Don’t flood your audience with posts
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Use Your ToolsCompanies that auto-publish have a 50% increase in
leads
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Use Your Tools
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Key Social Media Guidelines –
Non-Profits• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-member and encourage each other in this space
• Don’t flood your audience with posts
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Emails
Work, Too!
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Quality Neighborhood
RelationshipsRiver Food Pantry, Harvest Dinner
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Quality Neighborhood
Relationships
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Key Social Media Guidelines –
Non-Profits• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-member and encourage each other in this space
• Don’t flood your audience with posts
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Don’t Flood the Audience
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Know the Audience
• Post on weekends
• Sundays are king
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Key Take-Aways
• Remember that not everything has to be
shared as it’s happening.
• Connect with your community… and beyond!
• Learn from other companies, brands or
people.
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Connect with Us!
www.facebook.com/thecreativecompany
www.twitter.com/creativecompany
www.linkedin.com/in/gallagherlaura