Sm buzz recruit dc presentation
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Social Media Buzz Session what | separates the | best from | the | rest
Transcript of Sm buzz recruit dc presentation
Social Media Buzz Session
what | separates the | best from | the | rest
Facilitated by: Susan D. Strayer | www.susanstrayer.com @SusanDStrayer |
@DailyCareerTips
Friends and Family
Marketing
Media
SOCIAL
MEDIA
The power of a network
+
something to
share + platforms to
share it on =social media
… for recruiting
Social Recruiting?
Here to help.Kelly Dingee | AIRS
www.linkedin.com/in/kellydingee Peter Radloff | Strayer
Universitywww.linkedin.com/in/peteradloff
Ben Gotkin | RSM McGladrey
www.facebook.com/mcgladreycareers
Susan Strayer | SusanStrayer.com
@DailyCareerTips | @SusanDStrayer
3rdIf Facebook were a country it would be the 3rd
largest in the world
No . 1Facebook’s rank in terms of weekly traffic (Google
is #2)
80%Percentage of companies using some form of social recruiting
Percentage of companies using LinkedIn
95%
The future of recruiting is social.And we’re here to talk about
it.
Let’s Talk.1) Choose one medium.2) Join the group.3) Choose a reporter.4) Contribute. Listen.
Learn.5) As a group, distill
conversation into 3-5 headlines.For example: if someone was new to using Facebook for social recruiting, what are the key headlines to share?
6) Reporter to share your NEWS in 30 minutes.
EXTRA! EXTRA!
Headlines
1. Use Linked in for self and company promotion and branding
2. Completeness of profile is key—make sure the profile is clear and detailed
3. Engaging in groups is very helpful—find groups that fit needs and interests
4. Linked In vs. other social networks-decide what to use and connect to each other
5. Access the Linked In user guide—and learn how to use properly: http://learn.linkedin.com/new-users/
6. Stay on top of candidates for OFCCP compliance/tracking purposes
7. Evaluate the premium services to determine if paying for a subscription/additional services will help.
8. Be sure to focus on managing your company profile
Tools
• LinkedIn: www.linkedin.com• LinkedIn Tutorials:
http://www.interactiveinsightsgroup.com/blog1/linkedin-superguidetutorials-tips-and-tool/
• New User Starter Guide: http://learn.linkedin.com/new-users/
• LinkedIn toolbox: http://www.linkedin.com/static?key=tools
Headlines
Headline
Headline
Headline
Headline
Headline
1. Get in early—a small percentage of organizations are actually using
2. Make sure you have resources devoted to use and an understanding of tool
3. Prepare how to handle negative feedback, align with corporate communication on messaging
4. Determine how much time you need a week—average seems to be a few hours
5. Prepare your argument for use—making the case to leaders, this is not a fad, it’s a trend
6. Use news feeds and walls to engage users7. Use advertising for engagement; PPC (pay
per click ads) can be valuable8. Think of Facebook as extension of careers
site
Tools
Headline
Headline
Headline
Headline
Headline
• Facebook: www.facebook.com• Inside Facebook:
www.insidefacebook.com• Facebook Tools and Tips:
http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/
• Business Page Tutorial: http://activerain.com/blogsview/291956/facebook-business-pages
Headlines
1. Use Twitter to engage rather than source 2. Develop strategy on content, what’s your
goal?3. Should be an extension of employer brand,
work w/ your marketing team to align with their strategy too
4. In bio tell people goal: “Follow us to…”, give them a sense of what they’ll get from following you.
5. Work on a followers plan, link to other social media sites, re-tweet content and reach out to users
6. Determine who will use Twitter and give guidelines
7. Twitter stats: growth in 50+ and high % African-American, focus on high-earners income 65K and up
8. Look for leaders in your field and follow/engage
9. Also can be a job search tool
Tools
• Twitter: www.Twitter.com • Tweet Deck: www.tweetdeck.com • Companies Recruiting on Twitter: http://
bit.ly/eEsKy• Tweet Later: www.tweetlater.com• Bit Ly (shortens links): http://bit.ly• Twitter Backgrounds: www.twitbacks.com• Twitter Backup: www.backupmytweets.com• Comprehensive List of Twitter tools:
http://thesocialmediaguide.com.au/2009/05/30/the-ultimate-list-of-twitter-tools/
• Twitter tutorial: http://www.slideshare.net/Griner/the-twitter-tutorial
Thanks for playing.
slides and headlines online:
www.slideshare.net/sstrayer
www.slideshare.net/RecruitDC
or www.susanstrayer.com
