SLS Hotels South Beach Branding

97
property branding items MELISSA WEHRMAN DESIGN

description

SLS Hotels South Beach Branding

Transcript of SLS Hotels South Beach Branding

Page 1: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 1

property branding itemsmelissa wehrman design

Page 2: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 2

primarY lOgO Confirm ® rather than older Tm.

lOgOTYpe OnlY:

CresT OnlY, CrOpped and angled 16°:

headline TYpeFaCe

DIDOT MEDIUMhoefler & Frere-Jones type foundry version www.typography.com Kerned at 24 points Uppercase

seCOndarY headline TYpeFaCe

didot medium italichoefler & Frere-Jones type foundry version www.typography.com Kerned at 8 points lowercase

headline eXample

see life SIDEWAYS

On COllaTeral when pOssiBle:

BOdY COpY TYpeFaCe - OpTiOn 1

Didot Medium This is an example of Didot Medium body copy set in 10 points with 13 point leading and 0 kerning.

hoefler & Frere-Jones type foundry version www.typography.com Kerned at 0 points Upper & lowercase

BOdY COpY TYpeFaCe - OpTiOn 2

helvetica neue light This is an example of helvetica neue light body copy set in 10 points with 13 point leading and 0 kerning.

linotype type foundry version www.linotype.com Kerned at 0 points Upper & lowercase

address TYpeFaCe

helveTiCa neUe lighT1701 COllins avenUe miami BeaCh, Fl 33139

T 305 674 1701 F 305 674 1709 slshOTels.COm

linotype type foundry version www.linotype.com Kerned at 32 points all uppercase spaces between phone numbers avenue spelled out when there’s room

SOUTH BEACH GUIDELINES: type, logo, and colorheadlines are set in hTF didot m06 medium and italic. Body copy should be set in helvetica neue light.

pantone: Black CmYK: 0/0/0/100web: #000000

COlOr paleTTe

pantone: 707 CmYK: 0/33/10/0web: #f7b3c1

pantone: white CmYK: 0/0/0/0web: #ffffff

pantone: 430 CmYK: 33/18/13/37web: #828a8f

Page 3: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 3

items releasedas OF maY 16, 2012

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sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 4

SLS HOTELS LOGOS: across properties

AT B E V E R LY H I L L S N E W Y O R K

S O U T H B E A C H | B E V E R LY H I L L S

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sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 5

LETTERHEADFinal release: april 11, 2012

vendOr: ligature

siZe: 8.5” x 11”

COlOrs/inK: 2/0: Black and spot tinted varnish

QUanTiTY: 30,500

sTOCK: mohawk superfine Text Ultra white smooth 80#

reCeived On:

1701 COllins avenUe miami BeaCh, Fl 33139 305 674 1701 slshOTels.COm

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sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 6

FOLIO PAPERFinal release: File sent on may 3, 2012 to pK graphics – waiting on proof before approved for production

vendOr: pK graphics? ligature?

siZe: 8.5” x 11”

COlOrs/inK: 1/0: Cool gray 1

QUanTiTY: 12,500

sTOCK: 60# regular paper

reCeived On:

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AMENITY NOTECARDFinal release: april 11, 2012

vendOr: ligature

siZe: 5.5” x 8.5”

COlOrs/inK: 1/2: Black over black and overall dull varnish

QUanTiTY: 2,000

sTOCK: mohawk navajo Cover Brilliant white smooth 130#

reCeived On:

1701 COllins avenUe miami BeaCh, Fl 33139 305 674 1701 slshOTels.COm

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sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 8

ENVELOPESFinal release: april 11, 2012

vendOr: ligature

siZe: 9” x 6” (finished)

COlOrs/inK: 1/2: Black over black and overall dull varnish

QUanTiTY: 6,000

sTOCK: mohawk navajo Text Brilliant white smooth 80#

reCeived On:

1701 COllins avenUe miami BeaCh, Fl 33139 305 674 1701 slshOTels.COm

phOTOgraphed BY: Tim walKer

melissa hOUsehOlder

melissa wehrman design

10738 BreXTOn COUrT

whiTehOUse, Oh 43571

1701 COllins avenUe miami BeaCh, Fl 33139 305 674 1701 slshOTels.COm

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melissa hOUsehOlder

melissa wehrman design

10738 BreXTOn COUrT

whiTehOUse, Oh 43571

MAILING LABELSFinal release: april 11, 2012

vendOr: ligature

siZe: 5-up on 8.5” x 11”

COlOrs/inK: 1/0: Black plus kisscut

QUanTiTY: 500 sheets (2,500 total labels)

sTOCK: strathmore writing Ultimate white label stock 70#

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8.5” x 11” wrapping around a standard no. 10 envelope

fold line not printed

wrapping around a standard 12” x 9” envelope

1701 COllins avenUe

miami BeaCh, Fl 33139

305 674 1709

slshOTels.COmmelissa hOUsehOlder

melissa wehrman design

10738 BreXTOn COUrT

whiTehOUse, Oh 43571

1701 COllins avenUe

miami BeaCh, Fl 33139

an experience

1701 COllins avenUe

miami BeaCh, Fl 33139

305 674 1709

slshOTels.COm

1701 COllins avenUe

miami BeaCh, Fl 33139

305 674 1709

slshOTels.COm

1701 COllins avenUe

miami BeaCh, Fl 33139

305 674 1709

slshOTels.COm

1701 COllins avenUe

miami BeaCh, Fl 33139

305 674 1709

slshOTels.COm

1701 COllins avenUe

miami BeaCh, Fl 33139

305 674 1709

slshOTels.COm

1701 COllins avenUe

miami BeaCh, Fl 33139

305 674 1709

slshOTels.COm

melissa hOUsehOlder

melissa wehrman design

10738 BreXTOn COUrT

whiTehOUse, Oh 43571

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STICKERFinal release: march 5, 2012

vendOr: ligature

siZe: 1.5” x 1.5” on sticker rolls

COlOrs/inK: 2/0: Black and overall varnish

QUanTiTY: 5,000

sTOCK: Bright white satin label stock 60#

reCeived On:

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SHOE SHINE FORMFinal release: march 19, 2012

vendOr: ligature

siZe: 3.5” x 4.5”

COlOrs/inK: 1/0: Black

QUanTiTY: 3,000

sTOCK: mohawk navajo Cover Brilliant white smooth 100#

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shiny leather SHOESPlace your shoes in the bag provided

and contact SLS Services for immediate

pick-up. Your shoes will be delivered

to your room before 7am the following

morning. For service at any other time,

please contact SLS Services.

Date:

Name:

Room Number:

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BALCONY STICKERFinal release: march 19, 2012

vendOr: ligature

siZe: 4” x 1.25”

COlOrs/inK: 1/0: Black

QUanTiTY: 100

sTOCK: Clear vinyl decal

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slide locks SECURELYPlease secure sliding door lock when retiring or leaving the room.

Do not leave children unattended on or near balconies.

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HOUSEKEEPING LINENS CARDFinal release: april 11, 2012

vendOr: ligature

siZe: 4” x 5” flat / 4” x 2.5” folded

COlOrs/inK: 2/0: black and pms 367U

QUanTiTY: 3,000

sTOCK: Yupo Cover Bright white 100#

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spare land’s SUPPLIESPlease place this card on the bed in the morning for a fresh set of linens.

Indicate your wish to conserve by hanging towels on the rack; otherwise, towels will be replaced.

Together we can reduce chlorine and detergent use and save millions of gallons of water.

slshoTels.com

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HOUSEKEEPING INFO CARDFinal release: april 11, 2012

vendOr: ligature

siZe: 4” x 7” flat / 4” x 3.5” folded

COlOrs/inK: 2/0: black and pms 428U

QUanTiTY: 3,000

sTOCK: Yupo Cover Bright white 100#

reCeived On:

slshotels.com

SMOOTH luminous surfacesmon – Fri service is from 8:30Am – 6Pm sat – sun service is from 9:30Am – 6Pm turndown service is from 5:30Pm – 9:30Pm

In order to request housekeeping service, please place the “yes, please” door hanger on the hallway doorknob.

should you require service at a specific time or outside of the normal hours, please contact sls services and we would be delighted to honor your request.

this is a non-smoking room and, as such, we ask that you refrain from smoking. A $700 charge applies upon check-out to any guest room requiring smoke removal. thank you for your assistance in ensuring the enjoyment and good health of all our guests.

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some light SUN

good night

tomorrow will bepartly cloudy

°F / °c

slshotels.com

some light SHOWERS

good night

tomorrow will becloudy with some rain

°F / °c

slshotels.com

sparkle like SUNSHINE

good night

tomorrow will beclear and sunny

°F / °c

slshotels.com

TURNDOWN CARDSFinal release: april 11, 2012

vendOr: ligature

siZe: 3 sets: 3.5” x 3.5”

COlOrs/inK: 5/1: CmYK + overall varnish over black

QUanTiTY: 2,000 of each (6,000 total)

sTOCK: mohawk navajo Cover Brilliant white smooth 80#

reCeived On:

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GUESTROOM SAFE STICKERFinal release: april 11, 2012

vendOr: ligature

siZe: 6” x 1.875”

COlOrs/inK: 1/0: Black

QUanTiTY: 200

sTOCK: Clear vinyl decal

reCeived On:

Please do not leave important personal belongings or valuables unsecured in your guestroom. The Hotel has provided an in-room safe for your use and convenience. The in-room safe, however, should not be viewed as a replacement for guest safety deposit boxes maintained by the Hotel and in no way modifies the Hotel’s limitation on liability for the loss of guest property. Please refer to the Innkeeper’s Limitation of Liability Notice posted in the room for further information about the use of such safety deposit boxes and the Hotel’s associated liability limitations.

on the use of in-room safes

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CRIB CARDFinal release: april 11, 2012

vendOr: ligature

siZe: 3” x 4.5”

COlOrs/inK: 1/1: Black

QUanTiTY: 500

sTOCK: mohawk navajo Cover Brilliant white smooth 80#

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safe little SLEEPERCrib Safety PraCtiCeS

· Product should be used for children under 25” in height, weighing less than 30 pounds, and for children who are unable to climb out.

· When used as a sleeping crib or play yard, never leave your child unattended or unsupervised.

· always keep the unit away from any area containing hazards that have the potential to injure your child.

· Keep strings and cords away from your child in order to avoid any strangulation hazards.

· Do not place the unit near a window where cords from blinds or drapes can strangle a child.

· Do not add padding or other objects that will permit your child to climb out from inside the unit.

safe little SLEEPERWe are happy to assist with relocation,

assembly or disassembly requests.

Please contact SLS Services to arrange.

this unit is provided for your

convenience and SLS Hotel South

beach is not liable for any defects,

injuries or damages that may be

caused during usage of this unit.

a full copy of the owner’s manual

is available upon request.

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SOUTH BEACH JOGGING MAPFinal release: april 26, 2012

vendOr: ligature

siZe: 5.5” x 8.5”

COlOrs/inK: 4/4 + varnish

QUanTiTY: 1,000

sTOCK: mohawk navajo Cover Brilliant white smooth 80#

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MIAMI mainland mapsee reverse

side FOr islandMIAMI BEACH map see reverse side

FOr mainland

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GIFT CARD NOTECARDFinal release: april 17, 2012

vendOr: ligature

siZe: 8.5” x 11” flat; 8.5” x 5.5” folded

COlOrs/inK: 1/2: black over black and overall varnish

QUanTiTY: 500

sTOCK: mohawk navajo Cover Brilliant white smooth 130#

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share lovely SENTIMENTS

to:

From:

Amount:

slshotels.com

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BUSINESS CARDSFinal release: april 11, 2012

vendOr: ligature

siZe: 3.5” x 2”

COlOrs/inK: Black on black plus litho 430 and Black

QUanTiTY:

sTOCK: Fibermark Touche Black and white duplexed 13pt

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GREGGkarasikdireCTor oF sales & MarkeTinG

1701 Collins avenue

MiaMi BeaCh, Fl 33139

T 786 329 6711

C 786 376 9595

F 305 674 1709

slshoTels.CoM [email protected]

eXaMPle

only

Page 21: SLS Hotels South Beach Branding

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PRIVACY/SERVICE: DOOR HANGERFinal release: april 16, 2012

vendOr: ligature

siZe: 3.5” x 10”

COlOrs/inK: 2/2: 707 and varnish plus diecut

QUanTiTY: 2,000

sTOCK: Classic Crest dTC solar white stipple 130#

reCeived On:

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HOUSEKEEPER IN ROOM: DOOR HANGERFinal release: april 16, 2012

vendOr: ligature

siZe: 3.5” x 10”

COlOrs/inK: 2/0: Black and varnish plus diecut

QUanTiTY: 2,000

sTOCK: Classic Crest dTC solar white stipple 130#

reCeived On:

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PET IN ROOM: DOOR HANGERFinal release: march 5, 2012

vendOr: ligature

siZe: 3.5” x 10”

COlOrs/inK: 3/0: Black, 707 and varnish plus diecut

QUanTiTY: 1,000

sTOCK: Classic Crest dTC solar white stipple 130#

reCeived On:

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some light SNACKS

MINI BAR MENUFinal release: may 18, 2012

vendOr: ligature

siZe: Flat 8” x 5.5” / Folded 4” x 5.5”

COlOrs/inK: 1/1: Black

QUanTiTY: 500

sTOCK: Yupo Cover Bright white 100#

reCeived On:

sip LIQUIDS slowlycoke / diet coke / sprite 5fever tree club soda/tonic/ginger ale 7badoit (500mL) 8evian (500mL / 750mL) 8 / 10orange juice / raaw juice 7red bull (sugar free and regular) 6starbucks frappuccino 6bacardi rum / sailor jerry spiced rum 9corzo silver tequila 16bombay sapphire gin 10beluga vodka 12stoli elit vodka 10grey goose vodka 15grey goose le citron vodka 15ciroc peach vodka 10rémy martin vsop 10jack daniels tennessee whiskey 10glenfiddich special reserve 11chivas regal blended scotch whiskey 10chambord raspberry liqueur 15lanson brut rose champagne 72veuve clicquot champagne 76adelsheim pinot gris 42argyle reserve pinot noir 45rock sake junmai ginjo 45miller lite / heineken 6hennessy black cognac (375ml) 65milagro silver tequila (375ml) 60grey goose vodka (200ml) 45

SINNERSmojito mints 4australian licorice 5beef jerky 10truffle & salt popcorn 6cherry cotton candy 7kit kat 4sls jelly beans 7sls peanut m&m’sw 6sls smoky almonds 7sls chocolate chip cookies 7

“naked” intimacy kit 15“small little scratch” first aid kit 8

sounds of SLS cd 18wine corkscrew 10 SAINTS antioximints 4barbeque popchips 5goraw live bar 6gummy pandas 6pretzels 7sls dark chocolate almonds 8sls cinnamon spiced pecans 7sls berry trail mix 7sls jumbo cashews 8sls baseball hat 25sls t-shirt 38made in spain: spanish dishes for the american kitchen by josé andrés 35

Page 25: SLS Hotels South Beach Branding

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rOOm:

blind embossed sls ——> raised leTTering (not

pushed in)

1701 COllins avenUemiami BeaCh, Fl 33139

305 674 1701 | slshOTels.COm

diecut for flap ——>

KEY CARD CASESFinal release: april 11, 2012

vendOr: ligature

siZe: FlaT: 3.53” x 9.157” / Finished: 2.625” x 3.875”

COlOrs/inK: 2/1: Black and overall varnish over black plus blind deboss sls lettering

QUanTiTY: 10,000

sTOCK: duplex Cover epic Black / slar white 120#

reCeived On:

Page 26: SLS Hotels South Beach Branding

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KEY CARDSFinal release: april 3. 2012

vendOr:

siZe: 2.125” x 3.375”

COlOrs/inK: 2/2: Black and pms 707

QUanTiTY:

reCeived On:

.COMYOUR KEY TO SOUTH BEACH

ALYSSA WESTMEYERjune 4–8, 2012

A NEW PARADIGMIN LUXURY HOTELSDESIGN by philippe starck

CUISINE by josé andrésKATSUYA by starck

NIGHTLIFE by hyde beach

1701 COLLINS AVEMIAMI BEACH, FL 33139

305 674 1701SLSHOTELS.COM

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PENCILSFinal release: February 15, 2012

vendOr: la Bottega

siZe: 4” pencils

COlOrs/inK: 2/0: Black and pms 707

QUanTiTY:

nOTes: entire length of pencil = 4” length of artwork (minus eraser and sharpened end) = 2.75” width around pencil = 1” stripe width = 3/16” : 3/16” eraser color = pink metal band color = silver/chrome

reCeived On:

- entire pencil length = 4”- length of artwork (minus eraser and sharpened end) = 2.75“- width around pencil = 1”- stripe width = 3/16” : 3/16”- 2 ink colors: 707C and Black- eraser color: pink- metal band color: silver/chrome- quantity/billing questions: Alyssa Westmeyer ([email protected])- production/design questions: Melissa Wehrman ([email protected])

1”

2.75”

BACK

FRONT

SILLY little sayings

SLSHOTELS.COM

1”

2.75”

SILLY little sayings

SLSHOTELS.COM

SILLY little sayings

SLSHOTELS.COM

- entire pencil length = 4”- length of artwork (minus eraser and sharpened end) = 2.75“- width around pencil = 1”- stripe width = 3/16” : 3/16”- 2 ink colors: 707C and Black- eraser color: pink- metal band color: silver/chrome- quantity/billing questions: Alyssa Westmeyer ([email protected])- production/design questions: Melissa Wehrman ([email protected])

1”

2.75”

BACK

FRONT

SILLY little sayings

SLSHOTELS.COM

1”

2.75”

SILLY little sayings

SLSHOTELS.COM

SILLY little sayings

SLSHOTELS.COM

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SCRIBBLE little secrets

SLSHOTELS.COM

PENSFinal release: February 22, 2012

vendOr: la Bottega

siZe: 5 1/8” pen

COlOrs/inK: Type printed in foil coat that matches Crown Foil #270

QUanTiTY:

nOTes: Type printed .325” from ring at the midpoint of pen Type set @ 7 pt.

reCeived On:

Page 29: SLS Hotels South Beach Branding

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sOUTh BeaCh | BeverlY hillsslshOTels.COm

GUESTROOM NOTEPADSFinal release: February 24, 2012

vendOr: la Bottega

siZe: 3” x 5”

COlOrs/inK: 2/1: Black and overall varnish over black plus blind deboss sls lettering

QUanTiTY: 10,000

sTOCK: duplex Cover epic Black / slar white 120#

reCeived On:

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sls hotels :: may 2, 2012 © melissa wehrman design :: page 1

OUTSIDE UMBRELLA: White ink on Black Shell

UMBRELLASFinal release: may 2, 2012

vendOr: la Bottega

siZe: 46” diameter, 19” x 23” each individual panel

COlOrs/inK: 1/2: Black over black and pms 707

QUanTiTY:

reCeived On:

inTeriOr

eXTeriOr

sls hotels :: march 15, 2012 © melissa wehrman design :: page 1

INSIDE UMBRELLA: Black and Pantone 707C ink on White Shell

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BATHING SUIT BAGFinal release: march 1, 2012

vendOr: la Bottega

siZe: 14” x 18”

COlOrs/inK: 2/2: Black and pms Cool gray 11

QUanTiTY:

reCeived On:

FrOnT BaCK

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inTeriOr

slshOTels.COm

RETAIL BAGSFinal release: march 15, 2012

vendOr: la Bottega

siZe: large = 17” x 15” x 8”; medium = 14” x 12” x 7”; small/Book = 12” x 10” x 5”

COlOrs/inK: 3/2: Cool gray 4 and Cool gray 6 with overall varnish over pms 707 and overall varnish interior pms 707 ribbon; Cool gray 6 handles

QUanTiTY:

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Page 33: SLS Hotels South Beach Branding

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DESIGN by philippe starck CUISINE by josé andrés

K ATSUYA by starckNIGHTLIFE by hyde beach

SLSHOTELS.COM

MAILING LABELSFinal release: February 21, 2012

vendOr: la Bottega

siZe: 4” diameter

COlOrs/inK: 1/1: Black

QUanTiTY: 500 sheets (2,500 total labels)

sTOCK: diecut round coaster on white Chipboard, 120 pt.

reCeived On:

Page 34: SLS Hotels South Beach Branding

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SLIPPERSFinal release: February 23, 2012

vendOr: la Bottega

siZe: slipper is approximately 11” x 3.5”

COlOrs/inK: white silkscreened on gray slippers

QUanTiTY:

reCeived On:

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SHOE MITTSFinal release: February 23, 2012

vendOr: la Bottega

siZe: approximately 6.5” x 8”

COlOrs/inK: white silkscreened on gray chamois

QUanTiTY:

sTOCK:

reCeived On:

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LAUNDRY BAGSFinal release: February 24, 2012

vendOr: la Bottega

siZe: 19” x 22.75”

COlOrs/inK: Black embroidery with black printed ribbon drawstring

QUanTiTY:

sTOCK:

reCeived On:

SWIFT laundry service

Page 37: SLS Hotels South Beach Branding

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SHOE BAGSFinal release: February 24, 2012

vendOr: la Bottega

siZe: 14.5” x 18.5”

COlOrs/inK: Black embroidery with black printed ribbon drawstring

QUanTiTY:

sTOCK:

reCeived On:

SHINY leather shoes

Page 38: SLS Hotels South Beach Branding

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IRONING BOARDFinal release: January 11, 2012

vendOr: Canoe hospitality

siZe: approx. 40” x 13”

COlOrs/inK: 1-color black

QUanTiTY:

reCeived On:

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SAVED little space

SAVED little spaceSAVED lounge space

SAVED lounge space

METAL RESERVED SIGNAGEFinal release: march 15, 2012

vendOr: Canoe hospitality

siZe: 7” x 2.5”

COlOrs/inK: debossed into folded metal (see inspiration photo top right)

QUanTiTY:

reCeived On:

Page 40: SLS Hotels South Beach Branding

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MATCHBOXFinal release: march 20, 2012

vendOr: Canoe hospitality / maryland match Company?

siZe: 25cm x 7cm x 55cm

COlOrs/inK: Two colors: pantone 429C and 707C

QUanTiTY:

reCeived On:

SLSHOTELS.COM1701 COLLINS AVENUEMIAMI BEACH, FL 33139 305 674 1701

STRIKING light show

Page 41: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 41

MATCHBOXFinal release: may 2, 2012

vendOr: Canoe hospitality ?

siZe: 12.375” x 2.5”

COlOrs/inK: 1/0: Black

QUanTiTY:

reCeived On:

lUg

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age to the property as a result of fire, flood, theft, ordinary or gross negligence, or otherw

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tional misconduct on the part of the hotel or its em

ployees.

store LUGGAGE securely

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Page 42: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 42

DRY CLEANING FORMFinal release: april 23, 2012

vendOr: a Cleaner world

siZe: 5.5” x 10”

COlOrs/inK: 1/0 Black

QUanTiTY:

sTOCK:

reCeived On:

Normal Delivery: Pick-up by 9AM. Return by 7PM.

Overnight Service: Pick-up by 7PM. Returned next day by 10AM. Add 50%.

Folded/Box

On Hangers

Starch

Date:

Name:

Room Number:

swift laundry SERVICE

Hotel acts only as agent for the laundry and can assume no responsibility or liability including the return at any specified time. Any claims or adjustments are the individual responsibilty of the guest with the laundry and are not deductible from hotel charges.

Total:

Guest Count Valet Count Dry Cleaning & Pressing Clean & Press Press Only

Suit - 2 Pieces/Dress 25.00 21.00

Suit - 3 Piece 35.00 28.00

Jeans 12.50 10.50

Skirt/Slacks 12.50 10.50

Dress Shirt/Blouse 15.00 13.00

Printed T-Shirts/Polo 11.00 9.00

Shorts 11.00 10.00

Sweater 14.00 12.00

Vest 12.00 10.00

Tie 8.50 6.50

Scarf 12.00 10.00

Tuxedo 35.00 33.00

Party Dress 34.00 32.00

Sport Coat 14.00 12.00

Jacket/Dress 14.00 23.00

Overcoat/Raincoat 25.00 23.00

Special Instructions:

Guest Count Valet Count Laundry Service

Dress Shirt/Blouse 13.00

Dress 25.00

Skirt 14.00

Sweater 12.00

Shorts 8.50

Undershirt 5.00

Pair of Socks 4.00

Slip 9.00

Brassiere 6.00

Handkershief 4.00

Pajamas 12.00

Night Gown 12.00

Robe 18.00

Bathing Suit 8.00

Undershorts 5.00

Panties 6.00

T-Shirt 8.00

Polo Shirt 11.00

Special Instructions:

Page 43: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 43

PAPER HANGER COVERFinal release: april 11, 2012

vendOr: a Cleaner world

siZe: approximately 17” x 6.5”

COlOrs/inK: 1/0 Black

QUanTiTY:

sTOCK:

reCeived On:

swift laundry SERVICE

Page 44: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 44

DRY CLEANER LOGO STICKERFinal release: april 11, 2012

vendOr: a Cleaner world

siZe: 4” X 2” with rounded corners

COlOrs/inK: 1/0 Black

QUanTiTY:

sTOCK: white sticker/label stock

reCeived On:

GUEST INFORMATION STICKERFinal release: april 11, 2012

vendOr: a Cleaner world

siZe: 4” X 1.5” with rounded corners

COlOrs/inK: 1/0 Black

QUanTiTY:

sTOCK: white sticker/label stock

reCeived On:

Guest Name:

Room NumbeR:

Page 45: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 45

SAFE DEPOSIT BOX FORMFinal release: april 11, 2012

vendOr: pK graphics

siZe: 8.5” x 5.5”

COlOrs/inK: 1/1: Black

QUanTiTY: 500 or 1,000

sTOCK: 12pt Cardstock

reCeived On:

As a condition on the receipt of such articles deposited by me in this safe-deposit box, I hereby agree that access to this safe-deposit box will be obtainable only through this signature and upon the presentation of this key, in person, and for any failure so to present this key, in person, the SLS Hotel shall not be liable for any loss occasioned by such failure to personally present such key. And I hereby agree that, in the event I should not personally surrender this key and remove the contents of this box within ten (10) days after I shall cease to be a guest of this SLS Hotel, Hotel may force entrance to said safe-deposit box and remove the contents thereof, and while retaining the said contents, the SLS Hotel shall not be liable for any loss occasioned by my failure to remove such contents, and in any such event, or in the event that the key is lost while in my custody, I hereby agree to pay to the SLS Hotel the sum of $450.00 for the cost of opening the safe-deposit box and replacing the key.

SAFE DEPOSIT

SIGNATURE ROOM NUMBER

HOME ADDRESS

CITY STATE ZIP CODE

KEY NUMBER

ISSUED BY

DATE ISSUED

AUTHORIZED BY

I hereby surrender my key to Box No. and certify that all property placed or stored therein has been withdrawn therefrom and is now in my full possession. All claims against and liability of the SLS Hotel are therefore waived accordingly.

AUTHORIZED SIGNATURE DATE TIME CLERK’S INITIALS

SIGNATURE DATE CLERK’S INITIALS

Page 46: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 46

VENDOR ORDER SHIPMENT FORMFinal release: april 11, 2012

vendOr: pK graphics

siZe: 8.5” x 11”

COlOrs/inK: 1/0: Black

QUanTiTY: 2,500 or 5,000

sTOCK: 2 part nCr 24lb reg paper

reCeived On:

merChandise reTUrn FOrm To Return, Include: This form, Original invoice & merchandise

whiTe: department

YellOw: a/p

vendor name: date:

street address: apartment number: phone number:

City: state: Zip Code: e-mail:

return authorization number: Original invoice number: Original invoice date:

iTem(s) Being reTUrned:

item no. product number product name/description Quantity Unit price Total price

1

2

3

4

reTUrn merChandise TOTal

YOU wOUld liKe Us TO:

exchange for other merchadise (listed below)

replace

refund to credit card (fill in below)

Cash refund

Credit memo

reasOn FOr reTUrn:

item no. reason

1

2

3

4

CrediT Card inFO:

we can only refund purchases made with a credit card to the credit card used for the purchase.

visa masterCard

discover american express

name:

street:

City:

replaCemenT merChandise (OpTiOnal):

product replacement Quantity Unit Total number product number price price

sUBTOTal

TaX

s & h

grand TOTal

1701 COllins avenUe miami BeaCh, Fl 33139 T 305 674 1701 F 305 674 1709 slshOTels.COm

Page 47: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 47

DUE BACK VOUCHER FORMFinal release: april 11, 2012

vendOr: pK graphics

siZe: 4” x 5.5”

COlOrs/inK: 1/0: Black

QUanTiTY: 2,500 or 5,000

sTOCK: 2 part nCr 24lb reg paper

reCeived On:

deparTmenT daTe

gUesT name Trans. COde:

rOOm #

eXplanaTiOn amOUnT

assOCiaTe name

gUesT signaTUre TOTal

dUe BaCKwhiTe COpY: Kept by Cashier

pinK COpY: dropped with eOd reports

1701 COllins avenUe miami BeaCh, Fl 33139 T 305 674 1701 | F 305 674 1709 | slshOTels.COm

Page 48: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 48

LOST & FOUND REPORTING FORMFinal release: april 11, 2012

vendOr: pK graphics

siZe: 4.25” x 5.5”

COlOrs/inK: 1/0: Black

QUanTiTY: 2,500 or 5,000

sTOCK: 24lb reg paper

reCeived On:

LOST & FOUND ticketiTem FOUnd

date:

location:

By employee:

housekeeping security engineering reception F & B other

item description:

iTem reTUrned

By employee:

date:

Owner name:

Owner address:

Owner telephone:

Page 49: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 49

LOST & FOUND INQUIRY FORMFinal release: april 11, 2012

vendOr: pK graphics

siZe: 4.25” x 3.666”

COlOrs/inK: 1/0: Black

QUanTiTY: 2,500 or 5,000

sTOCK: 24lb reg paper

reCeived On:

date:

Owner name:

Owner telephone:

location in which item was lost:

employee name:

housekeeping security reception F & B other

LOST & FOUND inquiry form

Page 50: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 50

MAINTENANCE COMPLETE NOTIFICATIONFinal release: april 11, 2012

vendOr: pK graphics

siZe: 4” X 2.25”

COlOrs/inK: 1/0: Black

QUanTiTY: 500 or 1,000

sTOCK: 24lb reg paper

reCeived On:

skilled little SOLUTIONWe have completed your request for maintenance on the:

Please do not hesitate to contact SLS Services for any further assistance. Enjoy your stay!

Page 51: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 51

PRIVACY CARDFinal release: april 11, 2012

vendOr: OK graphics

siZe: 4” x 3”

COlOrs/inK: 1/0: Black

QUanTiTY: 500 or 1,000

sTOCK: 24lb reg paper

reCeived On:

secret little SANCTUARYDue to your request for privacy, we were unable to enter your room to provide the service requested:

laundry collection laundry delivery package delivery amenity delivery housekeeping service turndown service maintenance replenish minibar shoe shine other

Please contact SLS Services so that we may return at a time that is convenient for you. Enjoy your stay!

Page 52: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 52

CASHIER PAPERWORK DROP ENVELOPEFinal release: april 11, 2012

vendOr: pK graphics

siZe: 4.5” x 10.375”

COlOrs/inK: 1/0: Black

QUanTiTY: 2,500 or 5,000

sTOCK: 24lb reg paper

reCeived On:

Cashier BanK repOrT envelOpe

(paper wOrK OnlY)

day:

date:

Cashier:

department:

shift:

To:

a.m. p.m.

a.m. p.m.

end of day

due Back

Change request Form

Other:

1701 COllins avenUe miami BeaCh, Fl 33139 T 305 674 1701 | F 305 674 1709 | slshOTels.COm

Page 53: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 53

CASH PAID OUT FORMFinal release: may 18, 2012

vendOr: pK graphics

siZe: 4” x 5.5”

COlOrs/inK: 1/0: Black

QUanTiTY: 2,500 or 5,000

sTOCK: 24lb reg paper

reCeived On:

date: Trans. Code:

name:

account: room #:

Total:

prepared by: approved by: received by:

paid OUT vOUCher

Page 54: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 54

MISCELLANEOUS CREDIT VOUCHERS FORMFinal release: april 11, 2012

vendOr: pK graphics

siZe: 4” x 5.5”

COlOrs/inK: 1/0: Black

QUanTiTY: 2,500 or 5,000

sTOCK: 24lb reg paper

reCeived On:

date: Trans. Code:

name:

account:

Total:

prepared/posted by: approved by:

misCellaneOUs CrediT vOUCher

Page 55: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 55

CREDIT CARD REFUND FORMFinal release: april 11, 2012

vendOr: pK graphics

siZe: 4” x 5.5”

COlOrs/inK: 1/0: Black

QUanTiTY: 2,500 or 5,000

sTOCK: 24lb reg paper

reCeived On:

CrediT Card reFUnd FOrm

name: date:

account: Credit Card Type:

refund amount:

reason for Credit:

refunded by: authorized by:

Page 56: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 56

MISCELLANEOUS CHARGE FORMFinal release: may 18, 2012

vendOr: pK graphics

siZe: 4” x 5.5”

COlOrs/inK: 1/0: Black

QUanTiTY: 2,500 or 5,000

sTOCK: 24lb reg paper

reCeived On:

date: Trans. Code:

name:

account: room #:

Total:

prepared/posted by: approved by:

misCellaneOUs Charge

Page 57: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 57

PETTY CASH REQUEST FORMFinal release: april 11, 2012

vendOr: pK graphics

siZe: 8.5” x 5.5”

COlOrs/inK: 1/0: Black

QUanTiTY: 2,500 or 5,000

sTOCK: 24lb reg paper

reCeived On:

person requesting: Controller:

department head: received by:

peTTY Cash

signaTUre daTe signaTUre daTe

signaTUre daTe signaTUre daTe

pay to (name on receipt):

amount: $ amount in words:

detailed explanation of expenses:

general ledger disTriBUTiOn

Code amount

$

$

Code amount

$

$

Code amount

$

$

Page 58: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 58

ADJUSTMENT VOUCHER FORMFinal release: april 11, 2012

vendOr: pK graphics

siZe: 4” x 5.5”

COlOrs/inK: 1/0: Black

QUanTiTY: 2,500 or 5,000

sTOCK: 24lb reg paper

reCeived On:

date: Trans. Code:

name:

account: room #:

Total:

prepared/posted by: approved by:

adJUsTmenT vOUCher

Page 59: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 59

CHECKS RECEIVED BY MAIL FORMFinal release: april 11, 2012

vendOr: pK graphics

siZe: 11” x 8.5”

COlOrs/inK: 1/0: Black

QUanTiTY: 2,500 or 5,000

sTOCK: 24lb reg paper (numbered 0001-10100)

reCeived On:

CheCKs reCieved BY mail

Check One:

reservaTiOn - individUal gUesT depOsiTs

paYmenT On aCCOUnT/grOUp depOsiT

paYmenTs misCellaneOUs

date:

Check no. Originator name/Function amount $ in/Out date account no. additional information

a - whiTe: dropped with Checks

B - YellOw: Credit manager

C - pinK: administrative assistant

received by: prepared by: U.s. dollar Total

no. 0001

Page 60: SLS Hotels South Beach Branding
Page 61: SLS Hotels South Beach Branding
Page 62: SLS Hotels South Beach Branding
Page 63: SLS Hotels South Beach Branding
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Page 66: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 67

BEACH TOWEL DUCK GRAPHICFinal release: december 11, 2011

vendOr:

siZe: Towel: approximately 30” x 70” duck graphic: 8.375” x 8.375”

COlOrs/inK: Thread matched to pantone 432C

QUanTiTY:

reCeived On:

DESCRIPTION: Duck Bath Towel Embroidery

STOCK: Bath Towel

COLOR(S): Thread matched to Pantone 432C

FILE PREPARED BY: Melissa Wehrman

FILE PREPARED ON: December 8, 2011

FINAL TOWEL SIZE: Approx. 30” x 70”

FINAL GRAPHIC SIZE OVERALL: 8.375” x 8.375”

FINAL DUCK SIZE: 3.375” wide and 3.454” tall

FINAL LINE SIZES: Each line = 1.5” long and .083” wide

About 1” between lines and duck

Duck graphic centered both horizontally and vertically on towel.

DESCRIPTION: Duck Bath Towel EmbroiderySTOCK: Bath TowelCOLOR(S): Thread matched to Pantone 432C

FINAL TOWEL SIZE: Approx. 30” x 70”FINAL GRAPHIC SIZE OVERALL: 8.375” x 8.375”FINAL DUCK SIZE: 3.375” wide and 3.454” tallFINAL LINE SIZES: Each line = 1.5” long and .083” wideAbout 1” between lines and duck

FILE PREPARED BY: Melissa WehrmanFILE PREPARED ON: December 8, 2011

Page 67: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 68

TRADESHOW DISPLAYFinal release: February 22, 2012

vendOr: image design

siZe: 10’ x 10’

QUanTiTY: 1

reCeived On:

Page 68: SLS Hotels South Beach Branding
Page 69: SLS Hotels South Beach Branding
Page 70: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 71

NO SMOKING KEY CASE INSERTFinal release: april 11, 2012

vendOr: On site

siZe: 2” x 3.25”

COlOrs/inK: 1/0: black

QUanTiTY:

sTOCK: mohawk navajo Cover Brilliant white smooth 80#

reCeived On:

snub lingering SMOKE

For the enjoyment and good

health of our treasured guests,

we regret that smoking is not

allowed and that we have a very

strict smoking policy. a penalty

of $700 applies for smoking in a

guest room. Thank you for your

assistance in ensuring future

guests enjoy their experience as

much as you will.

sincerely,

sls services

Page 71: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 72

PACKAGES RECEIVED LOGFinal release: march 29, 2012

vendOr: On site

siZe: 11” x 8.5”

COlOrs/inK: 1/0: black

QUanTiTY:

sTOCK:

reCeived On:

paCKages reCeived lOg

date package guest arrival Confirmation date guest date method of Tracking received location name date number retrieved signature returned return number

Page 72: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 73

PACKAGES LOGFinal release: april 3, 2012

vendOr: On site

siZe: 17” x 11”

COlOrs/inK: 1/0: black

QUanTiTY:

sTOCK:

reCeived On:

PACKAGES RECEIVED LOG

Date Received By

Package Guest Name

Arrival Date

Confirmation Date Guest Date Method of Tracking Number Received Location Number Retrieved Signature Returned Return

Page 73: SLS Hotels South Beach Branding
Page 74: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 75

CHECK STUFFER ADVERTISEMENTlaTesT release: april 2, 2012

vendOr:

siZe: 3.5” x 8”

TENT CARD ADlaTesT release: February 11, 2012

vendOr:

siZe: 4” x 6”

OPENING MAY 2012

1701 COLLINS AVENUE, MIAMI BEACH, FL 33139

FOR RESERVATIONS OR MORE INFORMATION VISIT SLSHOTELS.COM OR CALL (305) 674-1701

with your eyes closed at K ATSUYA?

under the sheets at SLS?

between courses at THE BAZA AR?

where do you HYDE?

OPENING MAY 2012

1701 COLLINS AVENUE

MIAMI BEACH, FL 33139

FOr rESErVAtIONS

Or MOrE INFOrMAtION

VISIt SLSHOtELS.COM

Or CALL (305) 674-1701

where do you HYDE?

among tHE BAZAAR

BY José AnDRés?

between the sheets at sLs?

wih your eyes closed at KAtsUYA?

Page 75: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 76

PRINT ADVERTISEMENTS - GUESTROOM / POOL

gTa halF page adverTisemenT: deCemBer 2011 generiC 8.5” x 11”: FeBrUarY 2012 la COnFidenTial: FeBrUarY 2012

Something lovely’s startingFOR RESERVATIONS PLEASE CONTACT GTAan experience SOMETHING lovely’s starting

1701 COLLINS AVENUE, SOUTH BEACH, FL 33139 305 674 1701 SLSHOTELS.COM

pool of DREAMSSLSHOTELS.COM

465 SOUTH LA CIENEGA BOULEVARD, LOS ANGELES | 310 247 0400

1701 COLLINS AVENUE, MIAMI BEACH | 305 674 1701an experience

SLSLAConfidentialAd_final5.indd 1 12/20/11 9:05:30 PM

Page 76: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 77

PRINT ADVERTISEMENTS - GOLD WOMAN

gOTham - sUmmer 2012

FOR HOTEL RESERVATIONS 855.757.7623THE BAZAAR BY JOSÉ ANDRÉS, KATSUYA BY STARCK AND HYDE BEACH

1701 COLLINS AVENUE, MIAMI BEACH, FL 33139SLSSOUTHBEACH.COM | 305.674.1701

S O U T H B E A C H

MATTHEW ROLSTONGOLDEN HOURS, BEVERLY HILLS, 2012

FOR HOTEL RESERVATIONS 855.757.7623

BEAUTYsleep

SLSSB_LAConfidential_Summer_04252012b.indd 1 4/25/12 3:30 PM

miChigan ave - sUmmer 2012

FOR HOTEL RESERVATIONS 855.757.7623THE BAZAAR BY JOSÉ ANDRÉS, KATSUYA BY STARCK AND HYDE BEACH

1701 COLLINS AVENUE, MIAMI BEACH, FL 33139SLSSOUTHBEACH.COM | 305.674.1701

S O U T H B E A C H

MATTHEW ROLSTONGOLDEN HOURS, BEVERLY HILLS, 2012

FOR HOTEL RESERVATIONS 855.757.7623

BEAUTYsleep

SLSSB_LAConfidential_Summer_04252012b.indd 1 4/25/12 3:30 PM

la COnFidenTial - sUmmer 2012

FOR HOTEL RESERVATIONS 855.757.7623THE BAZAAR BY JOSÉ ANDRÉS, KATSUYA BY STARCK AND HYDE BEACH

1701 COLLINS AVENUE, MIAMI BEACH, FL 33139SLSSOUTHBEACH.COM | 305.674.1701

S O U T H B E A C H

MATTHEW ROLSTONGOLDEN HOURS, BEVERLY HILLS, 2012

FOR HOTEL RESERVATIONS 855.757.7623

BEAUTYsleep

SLSSB_LAConfidential_Summer_04252012b.indd 1 4/25/12 3:30 PM

hampTOns - memOrial daY 2012

FOR HOTEL RESERVATIONS 855.757.7623THE BAZAAR BY JOSÉ ANDRÉS, KATSUYA BY STARCK AND HYDE BEACH

1701 COLLINS AVENUE, MIAMI BEACH, FL 33139SLSSOUTHBEACH.COM | 305.674.1701

S O U T H B E A C H

MATTHEW ROLSTONGOLDEN HOURS, BEVERLY HILLS, 2012

FOR HOTEL RESERVATIONS 855.757.7623

BEAUTYsleep

SLSSB_LAConfidential_Summer_04252012b.indd 1 4/25/12 3:30 PM

OCean drive - maY/JUne 2012

FOR HOTEL RESERVATIONS 855.757.7623THE BAZAAR BY JOSÉ ANDRÉS, KATSUYA BY STARCK AND HYDE BEACH

1701 COLLINS AVENUE, MIAMI BEACH, FL 33139SLSSOUTHBEACH.COM | 855.757.7623

S O U T H B E A C H

MATTHEW ROLSTONGOLDEN HOURS, BEVERLY HILLS, 2012

FOR HOTEL RESERVATIONS 855.757.7623

BEAUTYsleep

SLSSB_OceanDriveAd_May/June_2.indd 1 4/17/12 2:32 PM

OCean drive - april 2012

THE BAZAAR BY JOSÉ ANDRÉS, KATSUYA BY STARCK AND HYDE BEACH

1701 COLLINS AVENUE, MIAMI BEACH, FL 33139SLSSOUTHBEACH.COM | 855.757.7623

S O U T H B E A C H

MATTHEW ROLSTONGOLDEN HOURS, BEVERLY HILLS, 2012

OPENING may 2012BEAUTYsleep

mOdern lUXUrY - april 2012

FOR HOTEL RESERVATIONS 855.757.7623THE BAZAAR BY JOSÉ ANDRÉS, KATSUYA BY STARCK AND HYDE BEACH

1701 COLLINS AVENUE, MIAMI BEACH, FL 33139SLSSOUTHBEACH.COM | 855.757.7623

S O U T H B E A C H

MATTHEW ROLSTONGOLDEN HOURS, BEVERLY HILLS, 2012

FOR HOTEL RESERVATIONS 855.757.7623

BEAUTYsleep

CeleBraTed living ad - april 2012

FOR HOTEL RESERVATIONS 855.757.7623THE BAZAAR BY JOSÉ ANDRÉS, KATSUYA BY STARCK AND HYDE BEACH

1701 COLLINS AVENUE, MIAMI BEACH, FL 33139SLSSOUTHBEACH.COM | 855.757.7623

MATTHEW ROLSTONGOLDEN HOURS, BEVERLY HILLS, 2012

FOR HOTEL RESERVATIONS 855.757.7623THE BAZAAR BY JOSÉ ANDRÉS, KATSUYA BY STARCK AND HYDE BEACH

BEAUTYsleep

S O U T H B E A C H

Bmw ad - marCh 2012

S O U T H B E A C H

MATTHEW ROLSTONGOLDEN HOURS, BEVERLY HILLS, 2012

THE BAZAAR BY JOSÉ ANDRÉS, KATSUYA BY STARCK AND HYDE BEACH 1701 COLLINS AVENUE, MIAMI BEACH, FL 33139SLSSOUTHBEACH.COM | 855.757.7623

OPENING may 2012BEAUTYsleep

Casa vOgUe Brasil - JUne 2012 gQ Brasil - JUne 2012

vOgUe Brasil - JUne 2012

FOR HOTEL RESERVATIONS 855.757.7623THE BAZAAR BY JOSÉ ANDRÉS, KATSUYA BY STARCK AND HYDE BEACH

1701 COLLINS AVENUE, MIAMI BEACH, FL 33139SLSSOUTHBEACH.COM | 305.674.1701

MATTHEW ROLSTONGOLDEN HOURS, BEVERLY HILLS, 2012

FOR HOTEL RESERVATIONS 855.757.7623

BEAUTYsleep

S O U T H B E A C H

SLSSB_BrasilPrintAd_04252012_v3.indd 1 4/25/12 4:43 PM

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DIGITAL ADVERTISEMENTS

CeleBraTed living Banner ad: rOTaTing giF - 180 x 150

OCean drive digiTal ad: 600 X 300FlOrida Travel + liFe digiTal pUB ad: 1024 X 768 FlOrida Travel + liFe CUsTOm eBlasT

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MISCELLANEOUS iPHONE APP SPLASH IMAGES”

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SBE.COM BANNER GRAPHICS

SBE.COM MINI ADS

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NEWSLETTER ADS: 484 x 150

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EBLASTS

maY 15, 2012

maY 15, 2012

maY 14, 2012

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EBLASTS

OmniCOm - maY 8, 2012 maY 4, 2012

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EBLASTS

maY 2, 2012

april 25, 2012

gTa: april 20, 2012

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EBLASTS

allied T prO: april 18, 2012 BOnOTel: april 18, 2012 april 17, 2012

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april 17, 2012

FeBrUarY 24, 2012

EBLASTS

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FACEBOOK COVER IMAGE - SBECONFIRMATION LETTER BANNER GRAPHIC

FACEBOOK COVER IMAGE - SLS SB

CONFIRMATION MESSAGE GRAPHIC

Page 87: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 89

SAM NAzARIAN invites you and a guest to celebrate the introduction of the new

TUESDAY, THE TWENTY-SECOND OF MAY, TWO THOUSAND TWELVE

7 o’clock to 9 o’clock cocktails and hors d’ouerves

15 EAST SAN MARINO DRIVE

MIAMI BEACH, FL 33139 valet parking

the favor of your reply is requested

by the eighteenth of may [email protected]

for information 786.393.2486

slshOTels.COm/sOUThBeaCh This inviTaTiOn is nOn-TransFeraBle

SAM NAzARIAN invites you and a guest to celebrate the introduction of the new

THURSDAY, THE SEVENTEENTH OF MAY, or

TUESDAY, THE TWENTY-SECOND OF MAY, TWO THOUSAND TWELVE

7 o’clock to 9 o’clock cocktails and hors d’ouerves

15 EAST SAN MARINO DRIVE

MIAMI BEACH, FL 33139 valet parking

PLEASE LET US KNOW WHICH DATE YOU ARE ABLE TO ATTEND

the favor of your reply is requested by the tenth of may

[email protected] information 786.393.2486

slshOTels.COm/sOUThBeaCh This inviTaTiOn is nOn-TransFeraBle

INVITATIONS

PARKING PASS

Please display visibly on your dash when approaching valet drop off

sbe, SLS Hotel and Casino Las Vegas and J.P. Morganinvite you to an exclusive sneak peek of

TUESDAY, FEBRUARY 28, 20125:15–6:30pm

property tour with drinks and hors d’oeuvres to follow

1701 COLLINS AVE, AT 17TH STREETMIAMI BEACH, FL 33139

only 1 block away from Loews Hotel

ARASH AzARBARzIN AND GREGG KARASIK invite you to celebrate

the introduction of the new

MONDAY, THE TWENTY-THIRD OF APRIL, TWO THOUSAND TWELVE

7 o’clock to 9 o’clock

cocktails and hors d’ouerves

SAAM’S DINING ROOM AT THE BAzAAR BY JOSé ANDRéS AT THE SLS HOTEL AT BEVERLY HILLS

465 south la cienega boulevard, los angeles

the favor of your reply is requested by the eighteenth of april

786.329.6711 or [email protected]

slshOTels.COm/sOUThBeaCh This inviTaTiOn is nOn-TransFeraBle

From Santa Monicahead east on i-10exit robertson Blvd./Culver Citymerge onto exposition Blvd.sharp left at s. robertson Blvd.Turn right to stay on s. robertson Blvd.Turn right on Burton wayContinue in right lane onto s. la Cienega Blvd.enter valet drop off in right lane of s. la Cienega Blvd. From Downtownhead west on i-10exit robertson Blvd.Turn right on s. robertson Blvd.Turn right on Burton wayContinue in right lane onto s. la Cienega Blvd.enter valet drop off in right lane of s. la Cienega Blvd. From the Valleyhead south on Us-101exit highland ave.merge onto Cahuenga Blvd. wCahuenga Blvd. becomes highland ave.Turn right on melrose ave.Turn left on n. la Cienega Blvd.Continue to s. la Cienega Blvd. enter valet drop off in right lane of s. la Cienega Blvd.

From LAXhead north on i-405exit i-10 easthead east on i-10exit robertson Blvd./Culver Citymerge onto exposition Blvd.sharp left at s. robertson Blvd.Turn right to stay on s. robertson Blvd.Turn right on Burton wayContinue in right lane onto s. la Cienega Blvd.enter valet drop off in right lane of s. la Cienega Blvd.

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Please note that valet drop off will only be available heading south-bound in the right lane of S. La Cienega Blvd.

EMAIL SIGNATURE GRAPHIC

Page 88: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 90

items not releasedas OF maY 16, 2012

laTesT prOOFs

Page 89: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 91

SUGARED little snacksSEEK light sustenance

SIP liquors slowlySAVOUR life slowly

COCKTAIL NAPKINSsTaTUs: nOT released

lasT prOOF: February 20, 2012

siZe: 5” x 5”

COlOrs/inK: 1/0: Black

QUanTiTY:

Page 90: SLS Hotels South Beach Branding

sls hotels :: may 16, 2012 © 2012 melissa wehrman design :: page 92

MODEL PASSsTaTUs: nOT released

lasT prOOF: april 3, 2012

siZe: 3.375” x 2.126”

COlOrs/inK: 2/1: Black with mirror foil over black

QUanTiTY:

VIP access passYOUR KEY TO SOUTH BEACH

1701 COLLINS AVE MIAMI BEACH, FL 33139SLSHOTELS.COM

Page 91: SLS Hotels South Beach Branding

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LUGGAGE TAG CARD INSERTsTaTUs: nOT released

lasT prOOF: may 16, 2012

siZe: 3.25” x 2”

COlOrs/inK: 1/1: Black

QUanTiTY:

#8061_100% Actual Size

NAME

ADDRESS

CITY STATE ZIP

PHONE

EMAIL

NAME

ADDRESS

CITY STATE ZIP

PHONE

EMAIL

special LUGGAGE service

Page 92: SLS Hotels South Beach Branding

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TO GO CUPSsTaTUs: nOT released

lasT prOOF: may 9, 2012

siZe: 4” tall and 3” mouth

COlOrs/inK: 1/0: Black

QUanTiTY:

Page 93: SLS Hotels South Beach Branding

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sip LIQUIDS slowly

SLSHOTELS.COM

CA

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Printed Sleeves: 1.877.479.7777 ww

w.britevision.com

sip LIQUIDS slowly

SLSHOTELS.COM

CA

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Printed Sleeves: 1.877.479.7777 ww

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sip LIQUIDS slowly

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CA

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Printed Sleeves: 1.877.479.7777 ww

w.britevision.com

CUP SLEEVESsTaTUs: nOT released

lasT prOOF: may 9, 2012

siZe:

COlOrs/inK:

QUanTiTY:

OpTiOn a: OpTiOn C:

OpTiOn B:

sip LIQUIDS slowly

SLSHOTELS.COM

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OpTiOn d:

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GUESTROOM POSTCARDSsTaTUs: nOT released

lasT prOOF: may 7, 2012

siZe: 4” x 6.25”

COlOrs/inK: 3/1: Black, pms 707 and overall varnish over black

QUanTiTY:

OpTiOn 1:

BaCK:

OpTiOn 2: OpTiOn 4:

1701 COllins avenUe miami BeaCh, Fl 33139305 674 1701 slshOTels.COm

Page 95: SLS Hotels South Beach Branding

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FOUNDERS BOOKLETsTaTUs: nOT released

lasT prOOF: may 11, 2012

siZe: 21 pages / Flat = 3.5” x 5.75”

COlOrs/inK:

sTOCK:

QUanTiTY:

If you misplace your card or have any questions please contact

sbe VIP Services via email at [email protected] or

by phone at 323.330.8060

HOTELS | RESTAURANTS | NIGHTLIFE | EVENTS welcome package

slshOTels.COm

If you misplace your card or have any questions please contact

sbe VIP Services via email at [email protected] or

by phone at 323.330.8060

slshOTels.COmmaTThew RolsTonGOLDEN HOURS, BeverlY hills, 2012

sbe is excited to welcome you as an SLS FOUNDERS member, inviting you to experience our collection of hotels, restaurants and nightlife venues first hand.

We are extending these special benefits to a select few people who we know will truly appreciate and enjoy what our venues have to offer. We hope you will take advantage of these benefits and come to consider the sbe collection as an extension of your own home.

We invite you to carry your personalized card with you to help our staff and ambassadors identify you as an SLS FOUNDERS member.

WELCOME

mIles aldRIdgeSERiES 01 #9

It is our pleasure to extend a few special opportunities for you to live the sbe experience, on us. So you can

really see the essence of luxury lifestyle experience we believe in. Explore the following pages for specifics about each of the below offerings:

• Aonenightcomplimentarystayat SLS Hotel South Beach

• $100Food&BeveragecreditatSLSHotelSouthBeach:The Bazaar, Katsuya or Hyde Beach

With the unveiling of the SLS Hotel South Beach, the encore to the SLS Hotel at Beverly Hills,

sbe ushers in Philippe Starck’s long-awaited return to South Beach and the highly-anticipated Miami debut of James Beard award-winning chef José Andrés at the unrivaled beachfront location, where 17th meets Collins, locals and travelers alike gather to take part in completely novel lounging, dining and accommodation experiences.

COMPLIMENTARY ONE NIGHT STAY

AT SLS HOTEL SOUTH BEACH

Use this certificate to enjoy a one night stay at sls hotel south Beach.

Contact sbe vip services via email at [email protected] or by phone at 323.330.8060 to assist with your reservations. please remember to bring this certificate with you when you redeem your stay.

Offer valid for one year from issue date and includes a one night complimentary stay at sls hotel south Beach. Other charges, and gratuities not included. reservations limited. subject to availability and blackout dates. may not be combined with any other offer. one-time use only. no cash value. not refundable. One offer per sls FOUnders member. must provide membership number when making reservation. must provide membership card as check-in. Original offer must be surrendered at check-in. Offer non-transferable. sls hotels reserves the right to cancel, suspend, or modify this offer at its sole discretion without prior notice. subject to all applicable laws and regulations. member acknowledges no value was given in exchange for this offer.

$100 IN FOOD & BEVERAGE

SOUTH BEACH

The best way to experience the hotel is to stay with us. A plush pillow-top bed adorns Philippe

Starck’s whimsical furniture and wall covering designs, highlighted by softly-lit, ambient tones to create a chic and serene environment. Accompanied by stunning beach and city views, the hotel’s guest rooms are the ideal setting for those who appreciate the elevation of everyday comforts into works of art. Amenities include:

• 24-hourin-roomdiningbyChefJoséAndrés• World-classconciergeserviceswithfullaccessto

the city• GoSLSHotel.com,aSLSsmartphoneapplication

for speedy service requests from remote locations• MP3connectiontosoundsystem• In-roomiPad

Use this certificate in any of the hotel’s food and beverage outlets.

Contact sbe vip services via email at [email protected] or by phone at 323.330.8060 to assist with your reservations. please remember to bring this certificate with you when you dine.Offer valid for $100 off food and beverage (excluding alcoholic beverages, tax, service or gratuity charges) at The Bazaar at sls hotel south Beach, Katsuya south Beach and hyde Beach. valid until June 1, 2013. Cannot be combined with any other offer. One-time use only. no cash value. not refundable. any remaining balance may not be redeemed. One offer per sls FOUnders member. must present offer and membership card at time of payment. Original offer must be surrendered at time of payment. Offer non-transferable. sls reserves the right to cancel, suspend, or modify this offer at its sole discretion without prior notice. subject to all applicable laws and regulations. member

We have assembled an unprecedented collection of culinary experiences created

exclusively for SLS Hotels by the world-renowned culinary brilliance of Chef José Andrés and the incomparable artistry of Master Sushi Chef Katsuya Uechi.

• TheBazaarbyJoséAndrés

• KatsuyabyStarckSouthBeach

• HydeBeach

• WestTerrace

As an SLS FOUNDERS member we also invite you to enjoy benefits across the entire sbe collection.

Present your SLS FOUNDERS card at any of our properties and receive the following:

• ComplimentaryValetatSLSHotels(formemberonly)

• AccesstoSLSSouthBeachhotelpool(for2people)

• 10%offatsberestaurantvenues

• 10%offatsbenightlife&loungevenues

• VIPreservationsthroughoutsbecollection

• Useofglobalservices,includingdedicatedcentralreservations

• Specialhotelratesformember,friendsandfamily

• Welcomeamenitiesuponcheck-in

• Discountsonspecialeventsandcatering

• Invitationstospecialeventsandpreviews

MEMBER PRIVILEGES

sls hotels sbe.com/slshotels

beverly hills 465 S. La Cienega Blvd. Los Angeles, CA 90048 310.247.0400

south beach 1701 Collins Ave. Miami Beach, FL 33139 305.674.1701

new york city Coming 2013

las vegas Coming 2014

the redbury 1717 Vine St. Los Angeles, CA 90028 323.962.1717 sbe.com/theredbury

four points by sheraton lax 9750 Airport Blvd. Los Angeles, CA 90045 310.645.4600 fourpointslax.com

mIles aldRIdgeSERiES 01 #46

katsuya by starck sbe.com/katsuya

brentwood 11777 San Vicente Blvd. Los Angeles, CA 90049 310.207.8744

glendale 702 Americana Way Glendale, CA 91210 818.244.5900

hollywood 6300 Hollywood Blvd. Los Angeles, CA 90028 323.871.8777

houston 2800 Kirby Dr. Houston, TX 77098 713.590.2800

la live 800 W. Olympic Blvd. Los Angeles, CA 90015 213.747.9797

laguna beach 858 South Coast Hwy. Laguna Beach, CA 92651 949.793.4030

new york city Coming Soon

the bazaar by josé andrés sbe.com/thebazaar

beverly hills 465 S. La Cienega Blvd. Los Angeles, CA 90048 310.246.5555

south beach 1701 Collins Ave. Miami Beach, FL 33139 305.674.1701

cleo 1717 Vine St. Los Angeles, CA 90028 323.962.1711 sbe.com/cleo

gladstones 17300 Pacific Coast Hwy. Pacific Palisades, CA 90727 310.454.3474 sbe.com/gladstones

mercato di vetro 9077 Santa Monica Blvd. West Hollywood, CA 90069 310.859.8369 sbe.com/vetro

the abbey food & bar 692 N. Robertson Blvd. West Hollywood, CA 90069 310.289.8410 sbe.com/abbey

the colony 1743 N. Cahuenga Blvd. Los Angeles, CA 90028 323.525.2450 sbe.com/thecolony

greystone manor 643 N. La Cienega Blvd. Los Angeles, CA 90069 310.652.2012 greystonemanorla.com

the sayers club 1645 Wilcox Ave. Los Angeles, CA 90028 323.871.8233 sbe.com/thesayersclub

katsuya by starck sbe.com/katsuya

san diego 600 F Street San Diego, CA 92101 619.814.2000

south beach 1701 Collins Ave. Miami Beach, FL 33139 305.674.1701

papaya king 1645 Wilcox Ave. Los Angeles, CA 90028 323.871.8799 sbe.com/papayaking

tres by josé andrés 465 S. La Cienega Blvd. Los Angeles, CA 90048 310.247.0400 sbe.com/tres

umami burger Los Feliz Urban La Brea Costa Mesa Hermosa Valli Santa Monica

the library 1717 Vine St. Los Angeles, CA 90028 323.963.5522 sbe.com/thelibrary

eden 1650 Schrader Blvd. Los Angeles, CA 90028 323.525.2452 edenhollywood.com

mystudio6623 Hollywood Blvd. Los Angeles, CA 90028 323.525.2454 mystudiohollywood.com

crimson 1650 Schrader Blvd. Los Angeles, CA 90028 323.525.2451 crimsonhollywood.com

ciel spa at sls hotel at beverly hills 465 S. La Cienega Blvd. Los Angeles, CA 90048 310.247.0400 cielatsls.com

@LIBRARY

Thehyde lounge sbe.com/hyde

bellagio las vegas 3600 Las Vegas Blvd. South Las Vegas, NV 89109 702.693.8700

hollywood 8029 Sunset Blvd. Los Angeles, CA 90046 323.525.2444

mammoth mountain 6201 Minaret Rd. Mammoth Lakes, CA 93546 760.934.0669

south beach 1701 Collins Ave. Miami Beach, FL 33139 305.674.1701

staples center 1111 S. Figueroa St. Los Angeles, CA 90015 323.330.8018

american airlines arena 601 Biscayne Boulevard Miami, FL 33132 Coming Soon

new york city Coming Soon

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FOUNDERS VIP CARD CARRIERsTaTUs: nOT released

lasT prOOF: may 11, 2012

siZe: Folded 5.5” x 8.5” / Flat = 5.5” x 4.25”

COlOrs/inK: 3 color: black + pms 872 metallic + saTin aQ

sTOCK: Topkote dull, 100# cover

QUanTiTY:

HOTELS | RESTAURANTS | NIGHTLIFE | EVENTS

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iPad GUEST GUIDEsTaTUs: nOT released

lasT prOOF: may 14, 2012

siZe: epub document