Slovenia Soc Biz Event Nov 2011 Xwebx
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Transcript of Slovenia Soc Biz Event Nov 2011 Xwebx
© 2011 IBM Corporation
Connect and engage. The time for social business is now!
Creating a Smarter Web Experience with IBM Portal, Collaboration and Social Software solutions
Pam Chandor, Global Director, IBM Social Busines and Web Experience SW
Follow us: @IBMwebxperienceTweet about: #ibmexperience
IBM Web Experience Evolution
● Composite Web Application Foundation
● Integration
InternalEnterprise
Application, Information &
Content SprawlB2E
Business Web EmergenceB2E / B2B
● Personalization● Collaboration● Scalability
Internet / Web Self-ServiceB2E / B2B
B2C
● Web Content Management
● Virtual Portals OptimizingWeb
Experience
B2E / B2BB2C
● Rapid Portlet Development
● Electronic Forms● Drag & Drop● Analytics Integration
Web / User Proliferation
B2-All
● Web 2.0● Mobile ● Mashups● Cloud & Virtualization
● Out-of-Box Web Experience
● Industry Templates
Performance / Scalability / Reliability Enhancements
Social Businessis the Next Evolution...
InternalEnterprise
Application, Information &
Content SprawlB2E
Business Web EmergenceB2E / B2B
Internet / Web Self-ServiceB2E / B2B
B2C
OptimizingWeb
Experience
B2E / B2BB2C
Web / User Proliferation
B2-All
Customers
Partners
Employees
SocialBusiness
© 2011 IBM Corporation4
Exceptional Web Experiences are...
Know Your Intended Audience: Deliver Precisely What They Need/Want
Balance Form & Function: Visual Appeal + Ease of Use Equally Important
People Are Everywhere: Explosion of Mobile Means A Moving Target!
Turn Customers & Employees Into Advocates: Ensure A Reliable, Secure Experience
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Systems of Record & Systems of Engagement
Systems of Record create efficiency● Impossible to do global commerce without them● Focus on cost, quality, and contractual commitments
Systems of Engagement create effectiveness• Address the complexities of global business relationships• Create compelling consumer interactions on line
Correct architecture• SOEs operating on top of and in touch with SORs• This is where the evolution in infrastructure comes in
Geoffrey Moore, TCG AdvisorsA Sea Change in Enterprise ITFebruary, 2011
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For Systems of Engagement, Focus on Moments of Engagement
1. Every strategy is made or broken during a handful of moments of engagement—what are yours?
2. Who represents your enterprise in these moments, and what have you done to empower those people specifically?
3. What Systems of Engagement would make them more powerful, and how quickly can you get them into their hands?
Geoffrey Moore, TCG AdvisorsA Sea Change in Enterprise ITFebruary, 2011
Exceptional Web ExperiencesEngaging across all web experiences – customer, partners, employees and more
© 2011 IBM Corporation8
Products released in last 12 months
IBM Customer Experience SuitePortal & WCM version 7Web Experience Factory v 7 Mobile Portal Accelerator v 7Forms v 4 with WorkflowVirtual and cloud deployment strategiesHorizontal and vertical templatesMashup Center v 3
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Key Investment Areas for Web Experience
Content Social Analytics
Integration
Mobile
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Key Investment Areas for Web Experience
Content Social Analytics
Integration
Mobile
Emphasis on business results
Acquiring new customers can cost 5x more than satisfying and retaining current customers
2% increase in customer retention has the same effect on profits as cutting costs by 10%
5% reduction in customer defection rate can increase profits by 25-125%
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Integration
Social Analytics MobileContent
Key Investment Areas for Web Experience
Web Content Template Catalog V3 20+ Templates to Speed the Time to get a Site Going- in 30 seconds!
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● Complete set of templates – content, page, site – makes initial web site development a snap
● Prescriptive approach makes it easy to 'get it right‘
● Instrumented for Analytics● Ready for SEO● Drag & Drop of content
Available Now on Portal Business Solutions Catalog!
© 2011 IBM Corporation
Benefits Business agility to capture data for new initiatives and services w/o waiting for IT to deploy Enterprise grade scalability and performance that's trusted by IT Simple reporting and export to spreadsheet Mobile-ready – target browsers and smartphone browsers
Business user driven data capture Seamlessly integrated into web experience
Business UserDesign and deploy data capture from browser
Interacts with data capture integrated to their web experience
Consumer
Data captured and is immediately available to business user for action and insight
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Content
Integration
Analytics Mobile
Key Investment Areas for Web Experience
Social
IBM Social Portal Strategy Flexible Approaches for Using WebSphere Portal and IBM Connections Together
CommunityPages / Portlets
Hybrid
Side-by-Side
Community PagesInfusing social communities in Portal● Consistent User Experience
− Common page navigation, look and feel between IBM Portal pages and Connections
● In Context − Scope and associate Connections
with relevant web content or portal page
● Targeted Social Content− Display the appropriate social
content to the right users
● Extensible− Customize portlets with Web
Experience Factory
Ability to deliver context-sensitive content from Connections, business applications or
processes (customer portlets), WCM or other content based on a specific community (such
as the Retirement Planning Community)
New Community-Aware Portlets Coming Soon! Blogs Summary: Member Summary: Forums – Summary + Detail:
The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion
And more!● Integrated Portal/Connections Search● Profiles● Activities (Detail)● Community Overview● Wiki's● Tag Cloud● Bookmarks Coming soon!
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Support for Open IDLink Social Sites to Your Web Site Enable Log On From Facebook, Google and more!
● Enable Users to authenticate, register & access shared profile settings using an existing OpenID with Portal
● Provides SSO experience for your site with full control of allowed external services
● Implementation can be either standalone or based on Tivoli Federated Identity Manager (TFIM)
● Available from Solutions Catalog for WebSphere Portal 7.0.0.1
Available Now & in Beta V8
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Content
Integration
MobileSocial
Key Investment Areas for Web Experience
Analytics
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Instrumented out of the Box for Web Analytics ● 17 integration points ● Add additional metrics including logging for WCM
content● Post install config enables you to turn on the
appropriate scripts within portal pages (themes)● Scripts for partner analytics products OOTB● Extensible architecture to integrate with other
analytics providers
Available Now
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Instrumented for Analytics • Overlay analytics results from your analytics software directly in context.
• View the effectiveness of a page, portlet, web content or custom application through inline overlays
• Support for flexible new campaign and generic tags that analytics engines can query
• Instrument custom applications with new Web Experience Factory 7.01 web analytics builder (and in RAD).
• Some report enablement in future CTC templates.Optimize a Web Property for the Greatest Results
The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion
© 2011 IBM Corporation
WebSphere Dashboard Framework entitlementFull entitlement in:● Portal Extend v 7.0● Customer Experience Suite v 7.0
• New Version in Q4 2011– Focused on building dashboards for
Exceptional Web Experiences– Based on Web Experience Factory 7.0.1– Support for Portal 7.0.x
• Business Intelligence Builders– Surface Cognos, Hyperion or Business
Objects data in a Portal dashboard• Build once, deploy where you need
Portal, WAS, iPhone, iPad, Android, Blackberry
The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion
Available Now
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Content
Integration
Social Analytics
Key Investment Areas for Web Experience
Mobile
© 2011 IBM Corporation
...mobile Web applications or content for virtually any mobile device browser
CUSTOMER NEED
7,500 + Devices
IBM Mobile Portal Accelerator
Portal Mobile Webkit Themes Works with your favorite development tools!
...extend a Web experience to mobile devices for specific smart phone browsers
..rapidly develop & deploy web & hybrid mobile applications that have a native smart phone look and feel
..write once, run on many devices - Browsers and Smartphones, Tablets, Kiosks, even Web TV
Web Experience Factory
+ Portal Mobile Webkit Themes
SOLUTION
Mobile Tiered strategy
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Mobile ThemesControl look and feel, Site and Portlet Navigation
Site navigation using common mobile interactions such as carousel, drill down and scrolling tabs
Look and feel of the mobile experience
Page layout for presentation of page portlet navigation
Sample iPhone theme can be downloaded on Portal Solutions catalog. Available Now
© 2011 IBM Corporation
New Smart Phone Builders & Samples• Automation components that help developers
rapidly construct great-looking mobile applications with a native smartphone look & feel:
– Scrolling lists with configurable display options:thumbnail images, multi-line text with multiple styles
– Native-looking navigation tabs and lists, buttons and controls
– Access to smartphone features such as HTML 5, geo-location, and orientation
– Complete CRUD (create, read, update, delete) applications tailored for smartphone display
– Input UI patterns suitable for smartphones such as selectable lists and checkbox lists
• Sample application using Phonegap to access device features such as camera
• Sample offline form application using HTML 5
BlackBerry iPad
iPhone Android
Build once, deploy anywherePortal, Web App Server, Mobile Device, Kiosk, WebTV
IBM Web Experience Factory 7.0.1
Available Now
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Content Social Analytics Mobile
Key Investment Areas for Web Experience
Integration
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Flexible integration approaches enable customers to craft a targeted web experience w/ SAP in right context
Success Stories HR Direct Sales Online Training CareersEmployee ServicesHelp / FAQ
Related Links
APJ EMEAAmericas
Home Company Portfolio Employees Services Development Sales Marketing
Customer Information
Software Services GMBHSoftware Services GMBH
Software Items Software Items
Company or Customer “Name”
Customer Information
Software Services GMBH
Software Services GMBH
So ftware Items Sof tware Items
Co mpany or Custo mer “Name”
SAP Portal
SAP Services
SAP Services
WebSphere Portal
WebSphere PortalIBM® WebSphere® Portal Integrator for SAP*
IBM® Web Experience Factory
SAP Portal 7.3 Program
© 2011 IBM Corporation
• Discover SharePoint servers using the new Omnifind crawler now entitled as a feature of Portal 7.0
• Access SharePoint sites and teamrooms through an IBM Portal interface using the new Web Application Bridge, with a simplified configuration process*
• Single Sign-On: IBM Portlet for Exchange supports Microsoft Exchange 2010 for Mail and Calendar functions leveraging new Exchange Web Services.
• Access SharePoint 2010 documents or services through • CMIS interface in IBM Web Content
Manager 8.0 beta • New CMIS builders in Web
Experience Factory 7.0.1• New sample RAD application
showcasing easy SharePoint integration
SharePoint Site
Custom Apps or Sharepoint Document Library
http://www.yourcompany.com/wps
Web Application Bridge
Web Experience Factory
Do you know where SharePoint servers are on your intranet? New Omnifind crawlers entitled in IBM Portal Extend let you locate them easily
* Supports SharePoint 2007 today, with 2010 to follow
Sharepoint Integration
Available Now
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IBM Business Process Manager (WebSphere Process Server &
Lombardi)
Unified (Process) Task List Portlets integrated to multiple process engines
● Launch a task page● The dynamic user interface of WebSphere
Portal allows to launch task pages which are specific to a selected task instance.
● Open an external URL● An external URL could be launch to reuse an
existing workflow user interface.● Use portlet communication ● The task id could be sent to one or more
portlets on the same or different portal page (portlet wiring).
● Development of Human Task User Interfaces with Portlet Factory/Web Experience Factory (Builders) and IBM Forms
WebSphere Portal
Human Tasks
SAP
Custom Engines
FileNet BPM
IBM Case Manager
Available Now on Catalog
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Key Investment Areas for Web Experience
Content Social Analytics
Integration
Mobile
Emphasis on business results
© 2011 IBM Corporation
●Extensible, Configurable Software Templates● Software to accelerate solution construction for specific business needs● Prebuilt collaboration components, Portal sites and structure commonly used in a target industries ● Code that customers or partners can easily modify and customize
●Built-in Best Practices ● To help IT speed deployment and reduce the cost of portal-based business solutions ● Solve recurring user needs in a best practice way
Retail Vendor PortalOnline BankingGovernment Self Service Healthcare Patient Portal Insurance Agency Portal
Industry templates & components now free on the catalog Industry Templates
Available Now on the Catalog
© 2011 IBM Corporation
● Customers get● Reusable, customizable Portal, WCM or Forms templates ● Easily modified to fit most customer use cases● Available at NO COST with services ● Proven services method delivered by trusted partners
● Rapid growth with >125 certified, active partners since 2009
NOW for Portal, WCM, Formsfrom Zero to Production in Weeks
Available Now
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Time to value progressExponentially faster - from 6.1 to 8.0
4 wks 1 hr
Create mobile app w/ device rendering
2 hrs3 wks
30 clicks 10 seconds
Content Templates
Page content & map site area
4 wks 30 min
Instrument for analytics
30 clicks 5 clicks
Create page w/ Connections portlets
3 wks 5 clicks
Integrate SAP iViews
2 wks 5 clicks
Integrate Sharepoint 2011 screens
2 wks 1 hr
Integrate web application
Create
Optimize
Mobile
Applications
Socialize
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Customer Successes- Web Experience
Content Social Analytics
Integration
Mobile
City of Wroclaw
Bekins
VasaloppetCity of Gothenberg
Russian State of Voronezh
Pam ChandorPam ChandorGlobal Director, Social Business & Web Experience Software
10 North Martingale RoadSchaumburg, IL 60173
Tel +1 847 805 [email protected]: pchandolinkedin: pam chandor
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© IBM Corporation 2011. All Rights Reserved.
The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.
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