Slogans Taglines Branding

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    19-Jan-2015
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The right wing is winning the branding war by crafting slogans and taglines that permeate the American vernacular. The presentation will teach you how build taglines to help brand the progressive movement.

Transcript of Slogans Taglines Branding

  • 1. Slogans, Taglines & Branding: progressive messaging in a conservative news era
    Oh My!
    presented by:
    Jenifer Daniels, MA | @thefriendraiser
    Netroots Nation | #NN10

2.

  • communication professional with over 10 years experience; earning her the moniker of "the friendraiser

3. adjunct faculty at Central Piedmont Community College and Limestone College teaching public speaking, intro to communication, and interpersonal communication 4. MA in public relations & organizational communication from Wayne State University 5. blogger forEveryday Citizen & CLT Blog 6. a graduate oftheWhite House Project'sGeorgia Go Run training (2009) 7. Democracy of America/Netroots Nation09 scholarship recipient 8. campaigned for the open Charlotte Mecklenburg Board of Education District 2 seat (2008) 9. communication directorfor three city council and two state representative campaigns; leading several candidates to victoryJenifer Daniels, MA | @thefriendraiser | www.thefriendraiser.com
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
10. Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning.- Maya Angelou
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
11. Student
vs.
Scholar
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
12. The Devil?
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
13. Simplicity: use small words
Brevity: use short sentences
Credibility is as important as philosophy
Consistency matters
Novelty: offer something new
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
14. Sound and texture matter
Speak aspirationally
Visualize
Ask a question
Provide context and explain relevance
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
15. presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
16. 1. Simplicity: use small words
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
17. 2. Brevity: use short sentences
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
18. 3. Credibility is as important as philosophy
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
19. 4. Consistency matters
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
20. 5. Novelty: offer something new
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
21. 6. Sound and texture matter
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
22. "I was once asked why I don't participate in anti-war demonstrations. I said that I will never do that, but as soon as you have a pro-peace rally, I'll be there."
Mother Teresa
7. Speak aspirationally
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
23. 8.Visualize
Marriage
Vs.
Wedding
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
24. 9.Ask a question
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
25. 10.Provide context and explain relevance
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
26. What do
we have
that they dont?
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
27. What do you think are our top issues for
2010 & 2012?
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!
28. Lets brainstorm using the 10 principles
of words that work
presented by:
Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding: Oh My!