Slogans analyze

Sw4 494640090 Janno 郭芬如

PayEasy 她說　情人節提早過　　　　玫瑰可以多買一點　大餐可以多吃一些

她說　電影院的豪華情人座　沒有我的肩膀舒服她說　我親手做的禮物　才是全球唯一限定版她說　喜歡我騎車勝過開車　　　因為　她可以一路緊緊抱著我她說　有時候和我待在家裡　比出門更浪漫用愛打敗不景氣　　 Payeasy

(( 動人愛情給人鼓勵 更帶來溫暖 ))

• 用愛打敗不景氣 ( 新女人 新價值 )

• When I saw this slogan first, I was fascinated by the commercial films, and also I do touched by the slogans.

• In my opinion, PayEasy used an attention-getting technique, because many people will hope to have some affecting love just as the film.

• Besides, PayEasy also connect their brand with LOVE, that’s an effective film and slogan! It successfully convincing customers PayEasy will give them good things during the period of economic recession.

• 免費抽購物金 一起打敗不景氣

NESTEA• 雀巢檸檬茶：自然涼快到底。• NESTEA use attention-getting techniq

ue and “before & after” technique in an obviously way.

• They just want to tell customers if you drink NESTEA, you can relieve your extremely hot in a delightful way right now! The frozen cold makes you just like falling down to a big, cool pool. Not only can get the visual effects but cool feeling in their films.

SKII• 你可以再靠近一點！• SKII’s promotion strategy is product endorse

ments, they find many beautiful and experienced famous women to represent their product.

• It’s really successful, because those famous women are too glamorous. And the films also shows the desires to become pretty whole life deepen in every woman’s heart. Therefore, that’s why SKII is very successfully.

ZESPRI™

• 紐西蘭奇異果：係金耶！We are all familiar with ZESPRI’s slogan: 「係金耶」 ,because the slogan has double meaning. The word “ 金” can also changed into “ 真” , both sounds similar.

• “ 金” stands for the new kind of kiwifruit which has a gold color inside. • “ 真” means that’s true, at the same time, they hope to tell customers not only gold color is true, but also quality is true!

• 什麼都有，什麼都賣，什麼都不奇怪！ • I think everyone has saw yahoo auction film befo

re, and also impressed by the slogan and jingle like 「 Ya~~~hoo~~ 」 , the slogan tells everybody what is in yahoo auction, and shows its convenient and various.

• So it will attract many kinds of customers to browse their webs. Even the curious people will go to find something there. As a result it does reach their goal.