Slingshots Creating the ultimate events

for your sponsors

Peter Fisk

Budapest, January 2012

We live in an incredible, changing world …

We work in an incredible, changing world …

Welcome to our VUCA world

Volatile

Uncertain

Complex

Ambiguous

Vibrant

UnREAL

Crazy

Astounding

instant, knowledge, collaborative, social

genius works

emotional, creative, theatrical, sexual

human, interactive, engaging, addictive

impressive, profitable, global, inspiring

Events need sponsors more than ever

13

… but most sponsors are just logos

14

… more than bags and toys, booths and dinners

15

Diminishing returns for delegates …

16

… and sponsors aren’t happy either

17

How can events do more

for sponsors?

More

relevant

More

human

More

integrated

19

Red Bull’s Air Race … beyond an energy drink

SEEING THINGS DIFFERENTLY

Business

narrow

view

Narrower

“event”

view

Broader

sponsor’s

view

Event organisers Brand sponsor

SEEING THINGS DIFFERENTLY

Old thinking New thinking The big logo The right theme

Boosting ego by being

part of big event

Engaging target audiences

more deeply

Creating brand

awareness

Connecting with issues

and ideas

Promoting and selling

products

Engaging people in

bigger aspirations

Minimising cost

and risks

Building brand and

community

Getting free tickets

to attend with guests

Collaborating to make

the event better

VIP seats, lunch

and attention

Facilitating audiences,

building networks

22

More relevant to sponsor’s issues and ambitions

23

More human, collaborative and inspiring

24

More integrated with the sponsor’s media mix

MEETING Trajectory

After Before

MEETING Trajectory

Beyond

Before

strategic Trajectory

Changing

attitudes Engaging

people

Enabling

collaboration

Changing

behaviours

Achieving

more

strategic Trajectory

Changing

attitudes Engaging

people

Enabling

collaboration

Changing

behaviours

Achieving

more

Meeting

strategic Trajectory

Changing

attitudes Engaging

people

Enabling

collaboration

Changing

behaviours

Achieving

more

Meeting

Collaborative

Meeting

strategic Trajectory

Changing

attitudes Engaging

people

Enabling

collaboration

Changing

behaviours

Achieving

more

Meeting

Collaborative

Meeting

Enablement

Meeting

strategic Trajectory

Changing

attitudes Engaging

people

Enabling

collaboration

Changing

behaviours

Achieving

more

Meeting

Collaborative

Meeting

Innovation

Meeting

Enablement

Meeting

32

What is a better sponsor

experience?

Create

vision

Open

eyes

Drive

people

34

Jay Z Decoded … 320 page hunt with Bing

35

Articulating the sponsor’s vision more powerfully

36

Opening people’s ideas to new opportunities

37

Driving change in attitudes and behaviours

ENABLING change

Performance

Time

Risk to

overcome

Gain to

achieve

Change to

manage Shock

Denial

Anger

Accept

Resolve

Perform

Explore

Change

39

How can we learn from

other sponsor worlds?

Best

practices

Seven

secrets

London

2012

41

Team Mercedes McLaren, Santander, Vodafone?

42

IBM’s Imaginarium … beyond IT solutions

43

The O2 … from virtual tech to real emotions

44

Nike Jordan … the man, the dream, the shoes

45

What does it mean for

meeting planners?

Match

better

Design

smarter

Enable

more

47

Matching better … what we want to achieve

… what to change personally and collectively

Design smarter … the bigger experience

… phyiscal and virtual, global and local

More impact … attitude/behaviour analytics

More impact … what difference it really made

WHERE do I start?

Do Don’t

Start with the sponsor

and their aspirations

Start with the event and

its logistics

Match the sponsor with

target audience

Just accept any sponsor

willing to pay

Design the desired

audience experience

Have lots of sponsors,

and lots of logos

Articulate the theme

and storyline

Reduce sponsorship

to logo and fee

Find ways sponsors

can make event better

Let keynotes become

a sales pitch

Engage and enable

people to do more

See the event as the

start and finish

Become the

change manager

Let sponsors dictate

what you do

See things differently

Think differently things

Enable sponsors to achieve the extraordinary

You can achieve so much more

“Be the change”

Please review this session now on the EMEC smart mobile application

(iPhone/Blackberry)

(If you do not have a smartphone and indicated

this on your registration form an email survey will follow)

For more information please visit the registration desk.

peterfisk@peterfisk.com

www.theGeniusWorks.com

+44 78344 83830

@geniusworks