Building brand engagement beyond sponsorship – Slingshot Sponsorship Ltd

Company registration: 07256867

Slingshot Sponsorship is a specialist sponsorship management and

consultancy agency working with rights owners, brands and creative

agencies. We integrate sponsorship strategy, monetise your assets

and develop unique sponsorship proposal for your brand.

The aim of the Consultancy Boot Camp is to provide you with the

tailored insight in developing sponsorship benefits and the strategy

so that you can feel confident when approaching brands with your

sponsorship opportunity.

Slingshot Sponsorship Consultancy Boot Camp

£1,600 + vat

What we do

You will walk away with

Contact Jackie Fast

T. 08455 335 053

M. 0795 5399 012

jackie@slingshotsponsorship.com

1. Overview of sponsorship, the industry and where you are situated

2. Process and strategy

3. Asset and Sponsorship Valuation

� Online strategy: including both online marketing channels as well as social media strategy development

related to sponsorship opportunities

� Commercial opportunities

� Competitors analysis

� Prospecting

4. Commercial strategy

� Uncovering cost savings through your event expenses

5. Sales communication strategy

� Brand promotion

� Brand communication

6. Sponsorship sales

� Benefits

� Sales materials

� Customer profiling: B2C & B2B

� Sponsorship sales tips

7. Measurement

� Evaluation framework

� Broader measurement

� Case studies and their relevance for brand sponsor prospects

1. Next Steps

� Including a list of brands that are suitable and relevant to your proposition

� This would be both contra and financial opportunities

� Strategy development

� Introductions to supplier contacts

� Including marketing companies who will give you a preferential rate

� Ad networks should you need them

� Sponsorship sales consultants

2. All minutes covered in the plan

3. Sample templates of rate cards discussed

4. Copy samples to use for promotional sales material

5. A clear understanding of how to implement sponsorship and a plan for the next year