Slingshot Sponsorship Breakfast Event 2014: The Future of Sponsorship
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Transcript of Slingshot Sponsorship Breakfast Event 2014: The Future of Sponsorship
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Slingshot Breakfast16th June 20148.30am – 11.30am
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Agenda
The Shift in the Sponsorship IndustryCharity Sponsorship: What you need to knowSlingshot Sponsorship Bootcamp: What’s involvedHow Sponsorship Can Help Turn an Idea into RealityCommercialising Sport in the UKQ & A with the Slingshot Team
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Jackie Fast
MD, Slingshot Sponsorship
@JackieFast
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London
Scandinavia
Brazil
Singapore
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It’s Not Just About the Logo
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It’s Not Just About the Logo
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1973 Gunter Mast & Jagermeister
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Traditionally sponsorship was...
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2012 Manchester United & Aon
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A Need to Find New Revenue
Changed the Way Brands Purchased Sponsorship
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Influx of Digital Channels
Two Way Communications
Engagement
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Content & Brand Developed Platforms
Engagement
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Q&A Time
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Charity Sponsorship: What you need to know
Daisy Rowlinson
@daisyrowlinson
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Same Pot of Money
Good Cause and Valuable
CSR Strategy and Relevance
Show ROI
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USP - Differentiate
Match Prospects
Show Connection
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Leading in Digital Support for Senior Citizens in the UK
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Platform
Products
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7 million Digitally Disadvantaged People
Mutual Benefits
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Q&A Time
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Slingshot Sponsorship Bootcamp: What’s involved
Jamie Dey
@DeyJamie
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Our Bootcamp has Evolved
Specifically Designed to Up-skill Teams and Empower Organisations
Highly Tailored
Significant ROI
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Uncovering Valuable Assets
Articulating Benefits
Proposal
Understanding your Prospects
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£1.27 million Raised for Over 50 Bootcamp Clients to Date
Average of £25,400
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Investor Donations Pulled
Sponsorship was the only way to keep the dream alive
Secured a Bank!
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Q&A Time
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How Sponsorship Can Help Turn an Idea into Reality
Katie Cavanagh
@kakiecavanagh
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9 Weekends
Dispelling Myths
Retailer Engagement
Consumer Trends
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Strategy Adopted:
Restructured Offering
Centralised Communications
Implemented Social Media Strategy
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Results:
Created the UK’s Largest Sustainability Roadshow
Doubled Revenue Target in Under 6 Months
Engaged 4 of the Largest Brands in the UK
Hammerson Restructured & Centralised Internal Team
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Store Engagement
Photobooth
A Pledge for a Tree
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SEALIFE CENTRE
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Q&A Time
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Commercialising Sport in the UK
Alex Howells
@ajhowells
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The Media Game has Changed…
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The Men’s Boat Race has been Televised Since 1938…
…77 Years Later, the Women’s Race will also be Televised Live from the Tideway.
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Q&A Time
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Interested in…
Tw: @Slingshot_UK
www.slingshotsponsorship.com
…Charity Sponsorship
…Sport Sponsorship
…Launching a CampaignE: [email protected]
…the Bootcamp
…the ShiftE: [email protected]
T: 020 226 5052