Slideshow for online vis
-
Upload
aglasser7205 -
Category
Technology
-
view
360 -
download
0
Transcript of Slideshow for online vis
Media consump.on is changing, and cord cu3ng, and using streaming services, while growing in popularity have not taken over yet. The Leichtman Research group finds that 83% of American households are s.ll paying for tradi.onal cable.
The New York Times reports that 25% of millennials living on their own don’t have a cable subscrip.on and opt instead to use streaming services, or sites like YouTube. While tradi.onal Media consump.on is down, nearly 100% of college students use some form of social media.
College campuses are using social media as well, UMass Dartmouth es.mates 97% of colleges use some form of social media
Their research finds that most college campuses u.lize both an online presence as well as an on campus physical presence to communicate informa.on to students about events, and various other announcements.
As colleges begin to use social media more, many ins.tu.ons like DU, and Johns Hopkins, run various social media pages. For instance the DU study abroad Facebook page, and Divest DU.
Facebook in par.cular has a huge impact on the lives of college students 88% of college age Americans get some por.on of their news from Facebook, and most check the website daily
Heavy social media use can have nega.ve consequences on a persons psyche, with some Heavy users feeling “leX out” as they struggle to live the lives they see online
As of September 2014, 71% of “online adults” use Facebook, 23% use Twi\er, 26% use Instagram, 28% use Pinterest, 28% use LinkedIn
Professor Ethan Kross from the university of Michigan ran a study that found heavy Facebook usage nega.vely impacted par.cipants sense of self-‐worth. A 2010 study from Carnegie Mellon university found that passive consump.on nega.vely affected a persons sense of self, but direct interac.on in the form of comments or messages actually improved par.cipants self esteem.
Some schools, and professors, like University of Texas professor Cedric May are finding it difficult to reach students over email And are turning instead to alterna.ve forms of communica.on like social media, to reach students. This comes with other issues however and schools are having to create technology help centers to facilitate student access to per.nent informa.on. In addi.on some students report increased levels of stress when they feel in constant contact with their school over social media
Technology companies, and online social plaforms find it difficult to break into the millennial, and college student market. To facilitate this some technology companies like apple have created on campus authorized retail stores to sell product. In addi.on, to crack this market, Online social plaforms like Facebook are buying up smaller up-‐and-‐coming social media plaforms like Instagram to diversify their market share.
In 2005 Pew found that only 7% of adults were using social media, in 2015 that number jumped to 65%. This is in part due the rise of smartphones, 64% of Americans now own a smartphone, and 74% of those owners use a phone for social media.
With social media not going away any.me soon, researchers say It is important to learn to balance .me spent online with real world social engagement. In addi.on most recommend that social media users do their best not to compare their lives, to the lives of others they see online. For more informa.on on how social media affects the brain check out the American Psychological Associa.on