Slideshare VS Youtube

A Case Study For Savvy Entrepreneurs and Content

Marketers

Thursday, October 24, 13

Content Sharing1. Sharing content (content marketing) makes sense for businesses. I guess you get that, or you wouldn’t be on this particular website ;-)

2. Creating content takes time and brain power, and we all want an ROI from it, right?

3. 5 years ago, marketers BLASTED content EVERYWHERE in hopes of getting some positive response, and ROI.

EscapeTheMatrix.net

Thursday, October 24, 13

From Spammy to Smart• Good content can (and should) be shared in various

formats

• Once converted to the various ways people like to consume it, it shouldn’t be “blasted” all over the web, neither should it be “spun.” That’s just spammy.

• The following slides shows how we do it at Escape The Matrix.

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Thursday, October 24, 13

EscapeTheMatrix.netThursday, October 24, 13

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Notice how we distribute to ONE video site (Youtube) and ONE slide sharing site (Slideshare)

We don’t “spin and blast.”

Thursday, October 24, 13

Just post to the best places

EscapeTheMatrix.net

We only post to Youtube, because it has the biggest video following, and is the best platform.

We only post slides to Slideshare because it has the biggest slide deck following, and the best platform.

Thursday, October 24, 13

Differences

EscapeTheMatrix.net

Of course, Youtube is much bigger, with over a billion visitors per month.

But Slideshare doesn’t attract punks with their pants around their ankles. It’s a business platform.

Youtube is video, Slideshare is mostly slides.

Youtube viewers have low intent to buy. Slideshare visitors are generally business people.

Thursday, October 24, 13

Traffic Comparison

According to SEMrush.com

Thursday, October 24, 13

So, Youtube is Way Bigger, So we expect more views, right?

Next slide shows a “non-scientific,” but highly meaningful (to me) comparison of my personal stats on my last 5 uploads

These are well worth testing for yourself

EscapeTheMatrix.net

Thursday, October 24, 13

Comparison of My Last 5 Uploads

EscapeTheMatrix.net

Upload Slideshare Views

Youtube views

1st year 4,562 1st year 13

How to build 612 FB Marketer 7

e-mail 116 Fastest way to 1,000 likes 19

CFE 98 Show 21 8

Low carb 110 Add a tab to Facebook 23

Thursday, October 24, 13

Important Notes:

Slideshare CONSISTENTLY gets more viewers, more quickly, to my stuff

It’s not a “versus” thing though, why not put content on both?

I DO have videos that have gotten thousands of views on Youtube, but low numbers are the norm, where postings to Slideshare always seem to get eyeballs.

EscapeTheMatrix.net

Thursday, October 24, 13

Want that content marketing mind map image? Grab it:

EscapeTheMatrix.net

EscapeTheMatrix.net/content-marketing-mind-map

Thursday, October 24, 13