SlideShare as a Business Tool: How to use for networking and business promotion
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Slideshare as a Business Tool Slideshare as a Business Tool How to use for networking and b growing your business @wendysoucie Certified Social Media Consultant # Disclaimer: Walter Adamson is not associated with Slideshare.
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18-Oct-2014 -
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This presentation was given at the monthly meeting for the Madison Area Business Consultants. This is a membership based group of over 250 professionals and freelance consultants who cover a diverse range of expertise from marketing, education, manufacturing, training, sales, IT, business development, financial services, organizational management etc. The goal was to introduce attendees to a social media business tool that could enhance presentations they were already given and make them more useful as a marketing effort, public relations, thought leadership, and educational tool for potential clients and partners.
Transcript of SlideShare as a Business Tool: How to use for networking and business promotion
Slideshare as a Business ToolSlideshare as a Business Tool
How to use for networking and bgrowing your business
@wendysoucieCertified Social Media Consultant
#Disclaimer: Walter Adamson is not associated with Slideshare.
AgendaAgenda
Why Slideshare?
Building your networkBuilding your network
Integration across platforms
Promoting articles and blogs
2Copyright 2009 Wendy Soucie Consulting
LLC
Why Slideshare?Why Slideshare?
• 1 5 M visits1.5 M visits
• 60M monthly pageviewspageviews
• 30,000M uploads/day
• Brand channels
• 70% of traffic from search
Potential for high quality connections3
Copyright 2009 Wendy Soucie Consulting LLC
Business Reasons
Drive traffic to website
Business Reasons
Create awareness of brand
Support and promote thoughtSupport and promote thought leadership
C t di l ithCreate dialogue with peers
Find new clients
4Copyright 2009 Wendy Soucie Consulting
LLC
5Copyright 2009 Wendy Soucie Consulting
LLC
Be a part of the buzz!Be a part of the buzz!
Thousands of presentations linked to, blogged about and tweeted about eachblogged about, and tweeted about each day
6Copyright 2009 Wendy Soucie Consulting
LLC
How do you get started?How do you get started?
Social Media Academy NCP ModelSocial Media Academy NCP ModelNetwork
Development and growthDevelopment and growth
Purpose, quality and size
C t ib tiContribution
How and where you contribute
P i i iParticipation
Engagement
http://bit.ly/855jNS link to NCP Model Powerpoint7
Copyright 2009 Wendy Soucie Consulting LLC
Use Slideshare to networkUse Slideshare to networkGreat source of quality material
Networking – more followers
High potential for quality connections
Brand channels to differentiate
Customer contacts
Filter connections through content quality8
Copyright 2009 Wendy Soucie Consulting LLC
NCP ‐ NetworkingNCP Networking
9Copyright 2009 Wendy Soucie Consulting
LLC
Use Slideshare to contributeUse Slideshare to contribute
• Upload your content to shareUpload your content to share– Various file formats
• Embed it to your blog, y g,LinkedIn, Facebook
• Create Slidecast
• Add audio to your presentations
10Copyright 2009 Wendy Soucie Consulting
LLC
NCP – Contribution
• Comment in the usual way
• Add social links
• Subscribe for follow up
• Creates participation11
Copyright 2009 Wendy Soucie Consulting LLC
Use Slideshare to participateUse Slideshare to participate
Share publically and on private intranets
Easily organize, search, tag and download
Join Groups, create a group, compile a collection
Research
Slideshare widgets to drive trafficg
Develop mashups
12Copyright 2009 Wendy Soucie Consulting
LLC
NCP – Participation
• Best practice tip
• David Armano
• Ask for help in preparing
• Gain participationGain participation
• Better quality output
http://slideshare.net/darmano 13Copyright 2009 Wendy Soucie Consulting
LLC
Profile ImportanceProfile Importance
Profile – is it complete?p
Add social connector
Consistent with other profiles
Which social links to auto?
Account categories
14Copyright 2009 Wendy Soucie Consulting
LLC
Account CategoryAccount Category
• CompanyCompany• Professional Speaker• Ad/PR/Marketing Agency• Ad/PR/Marketing Agency• University / SchoolE t O i• Event Organizer
• Non‐Profit / Government• Presentation Design Firm• Default
15Copyright 2009 Wendy Soucie Consulting
LLC
Company name p yvs name
Category vsd f ltdefault
16Copyright 2009 Wendy Soucie Consulting
LLC
Promoting other content
• Social Links to activate?– Twitter
– Blogs
17Copyright 2009 Wendy Soucie Consulting
LLC
Integration ‐ Slideshare AutoshareIntegration Slideshare Autoshare
18Copyright 2009 Wendy Soucie Consulting
LLC
Integration ‐ LinkedIn
On your home page ‐ you see latest from your connectionslatest from your connections
f lOn your profile page your connections see the latest from you!
19Copyright 2009 Wendy Soucie Consulting
LLC
Integration – Facebook
20Copyright 2009 Wendy Soucie Consulting
LLC
Integration – Search and RSS
• Use search to stay on top of info
• Feed RSS Latest into Reader
• (Filter on keywords – i.e., Identity Theft )
21Copyright 2009 Wendy Soucie Consulting
LLC
Need help to get started?Need help to get started?
Create ppt/ doc/whitepapersCreate ppt/ doc/whitepapers
Select a good blog post. Make a pdf
k i h f i l d iWork with a professional designer
If not original presentation – keep it short
Think about the keywords. Tag it!
Have a call to actionHave a call to action
22Copyright 2009 Wendy Soucie Consulting
LLC
ConclusionConclusion
• Great toolN k– Network
– Contribution– Participation
• Great resource– Constant input from RSSFollowing friends and connections– Following ‐ friends and connections
– Thought leadership
http://slideshare.net/wsoucie or http://xeesm.com/wendysouciep // / p // / y
Thank you to Walter Adamson for the connection, networking and idea sharing for this presentation
http://Xeesm.com/Walter and http://slideshare.net/adamson
23Copyright 2009 Wendy Soucie Consulting LLC
