Copyright 2012 FUJITSU

PRIMERGY Green Story

Copyright 2012 FUJITSU

1988 Opening of Recycling Center in Paderborn

Almost 30 Years of Green History

1993 – 2000 Environmental Protection Program

Stage I – II: Established the foundation of environmental

management

1997 All Japanese manufacturing sites

certified ISO 14001 compliant

2001 – 2003 Environmental Protection Program Stage III: Front-runner towards a

recycling-oriented society

1989 Fujitsu Environmental Committee established

1993 1st Green PC on the market

1992 Fujitsu’s Commitment to the

Environment formulated

2002 Halogen-free Motherboard 2000

Corporate Environmental Affairs Unit established

2005 Joined United Nations Global Compact

2004 - 2006 Environmental Protection Program

Stage IV: From environmental management towards sustainable

management

1996 First Environmental Report

published

2004 Lead-free soldering ahead of

RoHS 2005 FSTJ (Fujitsu Scientific Technical

Journal), Vol. 41/2: 1st edition about environmental

innovation

2002 Fujitsu Group Environmental

Policy established

1994 1st IT manufacturer (SNI) to receive Blue Angel eco label

1

Copyright 2012 FUJITSU

2010 - 2012 Environmental Protection Program Stage VI: Aiming to reduce carbon emissions by a total

of 15 million tons by end of 2012

2009 0-Watt PC

2008 0-Watt Monitor

2007 to 2009 Environmental Protection Program Stage V: Realize environmental innovation in all fields

2007

The Green Grid & Climate Savers Computing Initiative Memberships

Green Policy 21 Long-term environmental vision

“Everything Green”

Almost 30 Years of Green History

2010 Launch 0-Watt

Server & Cloud Server

2010 Eco Keyboard

and Eco Mouse

2010 Hybrid Energy Harvester

Jan 2011 Launch Notebook with

0-Watt AC Adapter

2007 1st energy efficient Fujitsu Server

2008 Joined

Biodiversity in Good Company

2010 BY IT Solution:

WisReed Sensor Networks

2009 IBUKI greenhouse gas observing satellite with the capability for high

frequency and high precision measurement of carbon dioxide and

methane gases

2006 - 2009 Reduction of carbon emissions by 7

million tons in Japan

2009 FSTJ (Fujitsu Scientific Technical

Journal), Vol. 45/1: 2nd edition about environmental

innovation

2009 Biodiversity Action

Principles formulated

2008 Green Policy 2020 medium-

term environmental vision formulated

2006 Globally integrated

ISO 14001 certification

acquired

June 2011 1st PRIMERGY halogen free motherboard

2

Copyright 2012 FUJITSU

Product Lifecycle

Definition

Partner

Selection

Development

Production

Communication

Transportation

Operation

Service

Disposal/

Recycling

All steps in product lifecycle are important!

+ Auditing

Copyright 2012 FUJITSU

Minimal environmental impact as design goal

Eco Design Guide with mandatory requirements for

Material efficiency, e.g. use of pre-consumer plastic parts

Energy efficiency, e.g. implementation of energy saving features

End of life management, e.g. design reusable parts

Hazardous substances, e.g. avoid specified phthalates

Packaging, e.g. minimize the amount of packaging material

Documentation, e.g. reduce paper amount

Modular Design Concept

Same chassis, motherboard or power supply for several server or desktop products and generations

Major components identical for all PRIMERGY servers (one fits all)

Specially designed products

PRIMERGY TX120

Smallest form factor, halogen free motherboard, whisper quiet,

with world record energy efficiency

PRIMERGY BX400

Space saving footprint, low noise level and improved

energy efficiency to reduce the electric bill by up to 30%

PRIMERGY CX1000

Highest compute density, best power/performance ratio

for scale-out data centers and cloud infrastructures

Product Definition

4

Definition

Partner

Selection

Development

Production

Communication

Transportation

Operation

Service

Disposal/

Recycling

Copyright 2012 FUJITSU

Partner Selection & Long Term Partnership

Selection of partners is part of product definition

and development process

Important criteria for the selection

Environmental certifications and policy

Quality standards and resource efficiency

Efficient global supply chain

Corporate social responsibility

Long term partnership

Support of module and platform concept

Fujitsu periodically audits and judges

already introduced partners

Fujitsu is actively driving process development

for further cooperation improvements

Definition

Partner

Selection

Development

Production

Communication

Transportation

Operation

Service

Disposal/

Recycling

5

Copyright 2012 FUJITSU

Product Development

Process driven development

Optimized prototype material consumption

Continuously improved products leveraging from latest technology

(i.e. halogen free mainboard)

Cooperation with leading institutes to incorporate latest trends

Application of environmental development guidelines

Common regulations (i.e. RoHS, Energy Star, WEEE for recycling,

ISO)

Fujitsu ECOlogic declaration specifying additional allowed/forbidden

materials

Failure rate optimization

Optimization of noise levels and physical footprint

Optimizing power consumption during operation by

Selection of components

Implementation of specific operating states

Leveraging all technology opportunities (i.e. latest low voltage processors)

6

Definition

Partner

Selection

Development

Production

Communication

Transportation

Operation

Service

Disposal/

Recycling

WEEE

Copyright 2012 FUJITSU

Product Development: Innovations & Highlights

7

Intelligent power management

ServerView® Power Manager

provides integrated, holistic energy

and thermal management tools for

changing demands in the data center

Highly efficient components

Energy Star compliant power

supplies with up to 92% efficiency,

and a cable-less design are an

important contribution when it

comes to saving energy

Cool-safe™ technology

Power and cooling innovations and

an optimized housing concept are

designed to reduce your electric bill

Leading Energy Efficiency in every class

Based on SPECpower® benchmark

results when launching the systems:

BX920 S2: most energy efficient

classical blade server

TX120 S3: most energy efficient server

RX100 S7: most energy efficient

rack server

Copyright 2012 FUJITSU

Product Development: Green Components

Configuration options on standard components

Low voltage CPUs and memory modules where ever possible

Broad offering of power saving 2.5” HDDs and SSDs

Two different sizes of the modular power supply to

meet the efficiency sweet spot in every server

0 Watt power supply as option for PRIMERGY TX100

Configuration options to gain server flexibility for future growth

Configuration options for alternative usage scenarios

Conversion from standard to redundant PSU/fan solution

Conversion from tower to rack optimized chassis

proGREEN Selection

Preconfigured models of PRIMERGY TX120, PRIMERGY TX140

and PRIMERGY RX100

Selected configurations with latest technology and lowest possible

environmental footprint

Assurance to have the best options for saving the environment

8

Copyright 2012 FUJITSU

Communication

9

White Paper Internet Energy Calculator

Definition

Partner

Selection

Development

Production

Communication

Transportation

Operation

Service

Disposal/

Recycling

Copyright 2012 FUJITSU

Production in Augsburg

10

13,000 Systems per day

System Board Production

Lead-free soldering

(several years before RoHS*)

Volume Production

Server/Rack Production

Test Center * RoHS: Restriction of Hazardous Substances

31 29 27 25 24

19 14 13 11 12 12 11 10 10 9 8 9 11

0

20

40

1992/93 1998/99 2003/04 2009/10

Power Consumption in kWh/Unit

Definition

Partner

Selection

Development

Production

Communication

Transportation

Operation

Service

Disposal/

Recycling

Copyright 2012 FUJITSU

Production Factory Augsburg: Project to save Energy

Mainboard Production Target: Save 6% Energy

5,000,000 kWh / a

for electricity*

equivalent to

2 825 tons of CO2e** / a

300,000 kWh / a

for electricity

equivalent to

170 tons of CO2e / a

Electricity consumption of 75

typical households* in Germany

*Internal source / estimation

** Carbon Dioxide equivalent,

German Energy Mix: 0,565 kg CO2e / kWh

(http://www.umweltbundesamt.de/energie/archiv/co2-strommix.pdf ) * 4000 kWh / a: typical electricity consumption in a German household

11

Copyright 2012 FUJITSU

Transport: Inbound & Outbound Shipment

12

Inbound (FY 2009/2011)

95% volume from Asia

300 key suppliers

25,000 shipments

Outbound (FY 2009/2011)

90% volume in Europe

Delivery to 150 countries

360,000 shipments

4.2 million units shipped

Environmental Targets

Reduce volume & weight of

packaging (bulk packaging)

Reduce air freight

Optimize routing by increasing

direct deliveries

Definition

Partner

Selection

Development

Production

Communication

Transportation

Operation

Service

Disposal/

Recycling

Copyright 2012 FUJITSU

CO2e Transport Footprint

Source: Fujitsu Group Environmental

Protection Program (Stage VI)

100

91

90

89

82

84

86

88

90

92

94

96

98

100

102

2008 2010 2011 2012

Target (% CO2e)

Reduction of CO2e* domestic

Increasing share train/truck

Reduction of truck consumption

Increasing direct deliveries from

factory to customer

Reduction of CO2e* international

Direct deliveries from suppliers to

countries

Increasing share ship/air

Final assembly close to customers

* Carbon Dioxide equivalent

Transport: Reduce Greenhouse Gas Emissions

13

Copyright 2012 FUJITSU

Operation: Less Servers – Less Energy

PRIMERGY servers provide the perfect combination to lower costs:

less servers to handle your workloads with improved

performance/ power ratio.

14

Relative performance / power

Power Idle

Power 100% load

Performance/ Power ~ 6 servers

2006

~ 2 servers

2009

1 server

2010

~ 20 servers

2003 ~ 12 servers

2005

~ 4 servers

2007

Definition

Partner

Selection

Development

Production

Communication

Transportation

Operation

Service

Disposal/

Recycling

Copyright 2012 FUJITSU

Operation: PRIMERGY TX120 S3

Energy Consumption PRIMERGY TX120 S3 most energy efficient server

when it was launched

43% better than nearest competitor according to

SPECpower® benchmarks

Environmental Footprint Space occupied less than half of a typical Tower Server

Acoustic footprint of a typical bedroom, lower than in a library

With 2,600 kg CO2e 1/4 smaller CO2 footprint than a typical allround server*

CO2e Footprint Comparison

15

0

1000

2000

3000

4000

Typical Desktop Typical Server PY TX120S3

Recycling

Material

Assembly

Transport

Use

CO2e Footprint Comparison

700 kg

3.800 kg

2.600 kg

*Calculation based on data from Germany, CO2e emissions for „use“ depend on the energy mix of the respective country

Copyright 2012 FUJITSU

Summary

Operation: PRIMERGY BX400

PRIMERGY BX400 is the ideal infrastructure in the box which reduces complexity,

saves power and increase productivity to spend more time on your real business.

Easy-to-use

Modular-design

Energy-efficient

Cost-Sensitive

Smooth IT Operations

User-friendly approach that cut the effort for operations by up to 60%

Modular infrastructure to meet office and datacenter environments

Space saving footprint

Low noise level (45dB)

State-of-the-art blade technology, high I/O flexibility and bandwidth

Improved energy efficiency to reduce the electric bill by up to 30%

Holistic power management

Highly efficient components

User-friendly and consolidated infrastructure with lower total operational costs compared to traditional IT infrastructures

Versatile datacenter in a box

16

Copyright 2012 FUJITSU

Operation: PRIMERGY CX1000

17

Cost down & simplicity

up to 20% CAPEX saving

versus rack servers

up to 40% data center

space saving vs. traditional

rack servers

Traditional

In-Row Cooling

CX1000

Cool-CentralTM

Data center density

>20% power saving

versus rack servers

Easy scale-out

100s, 1000s of nodes

Power / heat economics

Massive scale out compute

power

New Data Center Economics with PRIMERGY CX1000

Copyright 2012 FUJITSU

Service

Efficiency

Ongoing improvement of serviceability to decrease

Mean Time To Repair

Tailored Service Level Agreements to avoid standby overcapacity

Online update forum to help efficient self maintenance & repair

Systematic collection of service related feedback for

ongoing product/ process improvements

Product Spare Parts

Reduction of spare consumption and on-site service interventions by

using remote support capabilities and Customer Self Service Units (CSS)

Spare parts on single part level to avoid exchange of non-faulty parts

Recyclable spare parts including packaging

Repair & re-use of exchanged and repaired parts

Fault analysis for quality improvement

Forward stock locations to minimize transportation efforts for spare parts

Definition

Partner

Selection

Development

Production

Communication

Transportation

Operation

Service

Disposal/

Recycling

18

Copyright 2012 FUJITSU

Remarketing, Re-Use, Recycling

19

Stage 1 Stage 2 Stage 3

Remarketing of

complete devices

Whole product is used again

Refurbished and “warrantied”

Fujitsu IT products

Re-use of components

and spare parts

Reducing demand on raw

material

Optimizing energy and

resources

Return & recycling of

packaging & products

Minimize, re-use and

recycling of packaging waste

Our recycling can recover

> 95% of all materials

Collection of electrical

equipment (WEEE*

compliance)

Definition

Partner

Selection

Development

Production

Communication

Transportation

Operation

Service

Disposal/

Recycling

*Waste on Electrical and Electronical Equipment

Copyright 2012 FUJITSU

Auditing: Internal Certifications

Green IT logo

Three tiers: ranking the achievement of highest

requirements on

Material

Recycling

Power consumption

Helps customers to find a clear path through the Green IT

jungle

Qualification criteria are published and industry partners are

welcome to join the program

Internal benchmark towards continuous improvement in

sustainable computing

20

Copyright 2012 FUJITSU

Auditing: Third Party Committees

Active lead in green ICT initiatives

The GreenGrid, EU Initiative ICT4EE, Climate Savers Computing

Initiative, Copenhagen Communiqué on Climate Challenge, Japan

Climate Leaders’ Partnership, EPEAT, Energy Star, Blue Angel, Nordic

Swan, BITKOM (Green IT Alliance), Biodiversity in Good Company

Energy Star

Underlines the excellent energy efficiency of PRIMERGY servers

Nearly every PRIMERGY server is capable of reaching the Energy

Star requirements

Certification on project base possible

Flexible family certification of dedicated models

80 plus / CSCI

At least 80plus bronze power supplies as design goal for every server

Platinum modular power supply for every x86 server of the 2012

generation with redundant power supply functionality

21

Copyright 2012 FUJITSU

New proGREEN selection Family 2012

ESPRIMO E/P900 proGREEN selection

LIFEBOOK S/E751 proGREEN selection

LIFEBOOK T730 proGREEN selection

CELSIUS W410 proGREEN selection

CELSIUS W510 proGREEN selection

CELSIUS H710 proGREEN selection

CELSIUS H910 proGREEN selection

Display B22W-6 LED proGREEN selection

PRIMERGY proGREEN selection coming soon

22

Copyright 2012 FUJITSU

Extranet:

https://partners.ts.fujitsu.com/com/products/servers/primergy/Eco-sensitive/Pages/default.aspx

Internet – proGREEN selection:

http://ts.fujitsu.com/progreen

Internet – environmental care:

http://ts.fujitsu.com/green

PC energy calculator:

http://ts.fujitsu.com/ps2/esprimo-calc/energycalculator.html

Server energy calculator (SystemArchitect):

http://configurator.ts.fujitsu.com/public/public_en.html

Pictures:

Products:

http://mediaportal.ts.fujitsu.com/pages/search.php?sdkresultset_id=43ec517d68b6edd3015b3ed

c9a11367b

Logos:

http://mediaportal.ts.fujitsu.com/pages/search.php?search=!collection16&bc_from=themes

For download of promotional catalog please contact : Sonja.Eisenmann@ts.fujitsu.com

More Information

23