Slides from SaaS & Web App Pricing Roundtable
17
SaaS & Web App Pricing and Sales Model Roundtable Hosted by Techcelerate in England Moderated by Lincoln Murphy, Managing Director in Dallas,Texas April 27, 2010 Copyright© 2010 Sixteen Ventures. All rights reserved.
-
date post
20-Oct-2014 -
Category
Business
-
view
1.935 -
download
2
description
Slides from the SaaS & Web App Pricing Roundtable on April 27, 2010 hosted by Techcelerate out of UK and moderated by Lincoln Murphy of Sixteen Ventures.
Transcript of Slides from SaaS & Web App Pricing Roundtable
SaaS & Web App Pricing and Sales Model Roundtable
Hosted by Techcelerate in EnglandModerated by Lincoln Murphy, Managing Director
in Dallas, TexasApril 27, 2010
Copyright© 2010 Sixteen Ventures. All rights reserved.
http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
I Am the ModeratorLincoln Murphy, Managing Director
Sixteen Ventures
http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
Pricing Page Tune-Up™ & Pricing Page Overhaul™
•Business Strategy•Revenue Modeling•Distribution•Pricing Strategy
We help SaaS & Web Appcompanies with:
http://sixteenventures.com/pricing
Products
AdvertisingServices
Recurring Ecosystem
Ancillary
7 Revenue Streams
NetworkEffect
http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
Products
Services
Ecosystem
Ancillary
Most Common Primary Revenue Streams
NetworkEffect
http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
Recurring
Advertising
http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
Pricing is Marketing
http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
5 Keys to Developing a Pricing Strategy
1. Goal2. Market Alignment3. Market Segmentation4. Distribution5. Sales Model
http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
What is your Pricing Goal?
Market Position?
Hyper Growth?
Upsell?
http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
Are you Aligned with your Market?
How they buy
How much they’ll pay - perceived value
How they’ll pay
http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
Leverage Market Segmentation?
All things to everyone
Better Alignment
Test Pricing
http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
What Distribution Strategy is Required?
Direct
Channels / Intermediaries
App Stores
http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
What is Your Sales Model?
Automated
High-Touch / Complex
Hybrid
http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
Wait? What about profit margins & competitor pricing?
http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
Do Not Copy Other Companies’ Pricing!
This includes the companies you hear from today; do your homework before implementing the things talked about here.
http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
RoundtableThat means you have to participate...
http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
Pricing Page Tune-Up™ & Pricing Page Overhaul™
•Business Strategy•Revenue Modeling•Distribution•Pricing Strategy
We help SaaS & Web Appcompanies with:
http://sixteenventures.com/pricing
SaaS & Web AppRevenue Modeling &Business Strategy
http://sixteenventures.com/pricing
@lincolnmurphy
(972) 200-9317
