SAP Cloud: Built for Business

Sven Denecken, VP Cloud Strategy, SAP AG @SDenecken

October, 2013

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2

Disclaimer

This presentation outlines our general product direction and should not be relied on in making a

purchase decision. This presentation is not subject to your license agreement or any other agreement

with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to

develop or release any functionality mentioned in this presentation. This presentation and SAP's

strategy and possible future developments are subject to change and may be changed by SAP at any

time for any reason without notice. This document is provided without a warranty of any kind, either

express or implied, including but not limited to, the implied warranties of merchantability, fitness for a

particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this

document, except if such damages were caused by SAP intentionally or grossly negligent.

Public Cloud

HANA Enterprise

Cloud

SAP Business Suite powered by HANA

BW

Own & 3rd Party SAP HANA Applications

SAP HANA Applications

People Customers Money Supplier

Integrated processes across public cloud offerings

Integrated on-premise - public cloud – managed cloud

Service for Cloud transition of single applications or full Suite

© 2013 SAP AG. All rights reserved. 3

Full Flexibility in SAP Cloud Services

The right mix

© 2013 SAP AG. All rights reserved. 4

Strategy

Processes

Transactions

Customers

Partners

Employees

Suppliers

...every strategic function in your enterprise

Integrate - Connect - Simplify

© 2013 SAP AG. All rights reserved. 5

SAP Cloud Strategy: Cloud Built for Business

PEOPLE CUSTOMER

MONEY SUPPLIER

Flexible

Deployment

and

Integration

HANA

Enterprise

Cloud

CLOUD

SUITE

© 2013 SAP AG. All rights reserved. 6

SAP HANA CLOUD PLATFORM

Application Development | Integration | Database and Analytics | Foundation

SAP JAM – PEOPLE-TO-PEOPLE COLLABORATION

ARIBA BUSINESS NETWORK – BUSINESS-TO-BUSINESS COLLABORATION

SAP LINE OF BUSINESS CLOUD APPLICATIONS HANA ENTERPRISE CLOUD

SAP

Business

Suite

SAP NetWeaver

Business Warehouse

powered by SAP HANA PEOPLE CUSTOMER MONEY SUPPLIER

SAP in the Cloud Innovation and Agility -- delivered in a unified approach

© 2013 SAP AG. All rights reserved. 7

CLOUD

SUITES

ERP

CUSTOMER/PARTNER

APPLICATIONS

CLOUD

MARKETPLACE

SAP HANA Enterprise Cloud Cloud Infrastructure + Managed Services

SAP HANA Enterprise Cloud

SAP Business Warehouse BW | BPC

SAP Business Suite ERP | CRM | …

Custom Apps Big Data | Consumer

SAP HANA Cloud Platform

Services

Assessment

Onboarding &

Migration

Cloud Hosting &

Managed Services

Custom Services

In-memory Infrastructure

© 2013 SAP AG. All rights reserved. 8

Hybrid Deployment Options C

lou

d

So

luti

on

s

On

-Pre

mis

e

So

luti

on

s

Hybrid

SAP HR, CRM, SRM

SAP ERP

e.g. Talent, Sales, Travel,

Procurement

Cloud as extension

Two-Tier

SAP HR, CRM, SRM

SAP ERP

Headquarters

Subsidiaries

Cloud Solutions e.g. Talent, Sales, Travel,

Procurement

Cloud

Cloud ERP e.g. Talent, Sales, Travel,

Procurement

Full Cloud

SAP ERP

Cloud

© 2013 SAP AG. All rights reserved. 9

SAP HANA Cloud Platform Bringing together the entire cloud computing stack

SAP HANA App Services Native SAP HANA | Java | Portal | Mobile | Collaboration | Integration | HTML5 | MDF

SAP HANA DB Services In-Memory | Transactions | Analytics | Text | Predictive | Planning

SAP HANA Cloud Platform

SAP HANA Cloud Infrastructure Layer SAP Cloud | Public Cloud | SAP HANA One on AWS | Hosting Partners Cloud

SaaS

PaaS

IaaS

© 2013 SAP AG. All rights reserved. 10

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 11

Our Strategy Has Been Validated by Customers 30+ Million users across the globe

50 million interviews

35 million

performance reviews

30+ million

Cloud /SaaS users

1.2+

million companies

connected to the business

network

10+

million Social

collaborationusers

We are an enterprise company delivering a consumer experience

Community Mobile Social

© 2013 SAP AG. All rights reserved. 11

Welcome to the Cloud for

Business

visit www.sap.com/cloud

Sven Denecken

VP Cloud Strategy

SAP AG

@SDenecken

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 13

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.

The information contained herein may be changed without prior notice.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and

SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth

in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and

other countries.

Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.