Slides for the open evening rp 27.05.10
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Transcript of Slides for the open evening rp 27.05.10
ECFC 20/20 Vision
CONGRATULATIONS
A really successful football club
What this evening all about1. The clubs ambitions2. Keeping you informed3. The people who run the club
Why do we need a strategy?
Who remembers V10?
To achieve our ambitions
Ambitions achieved !!
V
•Turnover up
•Playing budget increased
•Overheads remain level
Exeter City FC Financial Progress over the last 7 seasons
Objectives of 20/20 Vision To provide Club with set of objectives which
everyone can understand, believe in and commit to
To communicate the vision and strategy for Club to all stakeholders
To ensure that strategy drives, and is linked to, day to day activity and annual Budgets
To provide a framework which enables and empowers Club Board, managers and staff
To ensure that the appropriate Board and management structure evolves over time
What’s been happening?
Actions Ensure appointment of independent non-executive
chairman of gravitas and local reputation Agree corporate objectives and strategic plan Produce year one budget which is challenging but realistic
with a baseline that is profitable Recommend organisation structure capable of delivering
medium term strategy and empowering management team Identify ways to transform non-match day revenue from
bars and conferencing Build manageable sales campaign within which specific
corporate customers can be targeted with relevant products
Ensure season ticket prices are at a financially viable level Begin process of communicating with a fan base as
individuals (CRM) Support the community base, raise profile with city and
county councils and support the family focus of the club.
What could it be like?
Living the dream…….
Vision ECFC will be the leading professional football club in the
southwest of England and recognised throughout the football league as a successful club drawing big crowds of loyal fans to its state of the art stadium.
Positioned at the heart of its community and with the Supporters’ Trust as its majority stakeholder, its leads the way in offering an “alternative way” for top class football in England
All stakeholders in the club; staff, fans and business partners buy in to the unique contribution ECFC makes to the whole sub-region with its “family first” approach to match days and 365 days a year usage of its leisure, shopping, meeting and social facilities.
“We own our football club”
“Its not just about the football”
“No ordinary football club”
“Doing it the right way”
Strategic StatementThe fundamental strategy of ECFC is one of
continuous progress as a professional football club, with financial stability ensuring its survival in the football league.
A solid infra-structure within the trust ownership model and strong business leadership will provide recreational and social services for the wider community of Exeter and Devon.
This entails the development of the stadium, the people who run the club and the ongoing support of its many stakeholders.
Corporate Objectives
To experience Championship Football by 2015
To be an established Championship Club by 2020
To be financially secure
To retain Supporters’ Trust ownership
STRATEGIC PLANS
1) MARKETING NS
2) HUMAN RESOURCE FF/NS
3) FOOTBALL and YOUTH JT/PT
4)COMMUNITY and ENVIRONMENT FF
5) PHYSICAL RESOURCE SW/RC
6) FINANCIAL JP
7) COMMUNICATION NS
20/20 VISION : STRATEGIC PLANS
2020 Vision Strategic Action Plan
Strategic Plan:
Category Plan:
Action Plan Objective
Action Steps Description Responsible Supported by Date
Done
Action Point 1
Action Point 2
Action Point 3
Action Point 4
Action Point 5
Action Point 6
Strategic Plan: Commercial
Category Plan: Sales
Action Plan Objective Corporate Boxes
Action Steps Description Responsible Supported by Date
Done
Action Point 1
A list of prospective clients lists will be created to target specific customers for boxes. As well as this data from the top 500 in EX postcode will
be purchased and added to our data pool. BH 16.3.10
Action Point 2
Exact renewal meeting content will be drawn up, to ensure packages are tailored to the clients needs, and that we create the best pitch
possible to them. BH/MJ/NS 16.3.10
Action Point 3
A show box will be ready and equipped, which will be displayed permanently for all prospective
clients to see RT RP 31.3.10
Action Point 4The newly updated commercial brochure will be
ready to send out RT 2.4.10
Action Point 5
Renewal meetings for box holders need take place, with a grasp of who is renewing at the new
prices and who isn’t. BH/MJ 16.4.10
Action Point 6
Some meetings may have to take place with existing box holders in the boardroom to give
that added feel of their commitment to the club BH/MJ 16.4.10
Strategical Approach: Due to the rise of corporate boxes, a variety of tactics come into play. Firstly boxes can be sold in 4/6 game chunks, customers are being highlighted who will purchase these. Non renewals will be targeted for other lounges. Meeting clients individually will be key to ensuring sales
Communication timeline Board overview 28/4/10 BoS 12/5/10 Club/football 18/5/10 Fans/corporate/media* 3/6/10 Business and local authorities June>
*Open Evening “20/20 Vision …and reality”
A workshop where supporters, trust members, clients, press and the general public will be invited to the Park to see, hear, touch and feel the future direction of their Club.
They will meet the people who will manage that strategy and take part in half a dozen mini presentations and Q&A sessions about how the strategy will be delivered.
Organisational route toensure strategy is achieved
STRUCTURE
ECFC Universe
corporateclients
club officials
BoS
manager
supporters
shareholders
board
team
volunteers
community
Exeter City Football Club
Trust
FootballClub
Objectives of organisational structure To achieve 2020 vision strategic aims To streamline decision making process To provide leadership and management for club
officials To ensure the future of ECFC is assured through
control of expenditure and maximisation of income To provide monthly financial statements to the
Trust and Club non-exec. Directors To provide the executive directors with sufficient
authority, responsibility and accountability to drive ECFC forward.
ECFC Boardand Management Team Structure 2010/11
CHAIRMAN
SECRETARY TRUST LEGAL
CLUB CEOVice-chairman/CEO Football
ACC M/MENT ACC FOOD/BEV PROMOTIONS CUSTOMER SALES
SERVICES
H&S ICT SECURITY
MANAGER COE F I C
FINANCE AD Hoc Ad Hoc
HR
We know where we are going,
We know how to get there,
Now let’s do it!
Thanks