May 2012trendwatching.com’s free Monthly Trend Briefing

(R)etail (R)evolutionetail is retail is etail

introduction

Exactl

y as

predict

ed by

e-

gurus

15

years

ago,

e-

comm

erce is

hotter

than

ever.

Wheth

er in

matur

e markets,

where

consumer

spending is

shifting

online, or in

growth

markets

where

rapid

urbanizatio

n and

increasing

(mobile)

internet

penetration

are

unlocking

new

shopping

habits,

shoppers

are ‘e-

commerci

ng’ it up.

Now,

consum

ers’

current

‘online’

experien

ces are

of

course

fundame

ntally

different

to those

during

the early

dotcom

boom:

e-

comm

erce

is no

longer

just

about

choic

e,

price,

conve

nienc

e,

revie

ws

and

rating

s, but

also

about

everyt

hing

that

consu

mers

look

for in

any

purch

ase:

status,

the right

product

and a

compellin

g

experienc

e.

w w w. t r e n d wa t c h i n g . c o m

(R)etail (R)evolution

2

Some obligatory stats:

1• US e-

commerce

sales will

grow 62%

by 2016, to

USD 327

billion

(Source:

Forrester,

February

2012).

2• European e-

commerce

sales will

grow by 78%

by 2016, to

USD 230

billion

(Source:

Forrester,

February

2012).

3• Brazilian

e-

commerc

e sales

will grow

21.9% in

2012 to

USD

18.7

billion

(Sourc

e:

eMark

eter,

Januar

y

2012).

4• Chinese

e-

commerce

sales were

CNY 780

billion

(USD 124

billion) in

2011, an

increase of 66%

from 2010. E-

commerce is

expected to rise

from 3% of

consumption to

7% by 2015

(Source: IDC,

March 2012).

5• India’s e-

commerce

market is

expected to

grow to USD

70 billion by

2020, from just

USD 600

million in 2011

(Source:

Technopak

Advisors,

February

2012).

6• Indonesian

e-commerce

sales are

forecast to

grow from

USD 120

million in

2010 to USD

650 million by

2015

(Source:

Frost &

Sullivan,

February

2012).

Contents

Contents

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