SLIDE HEADER (ALL CAPS) 2015 ... - Make Mānoa yours · • Make data-driven decisions to improve...
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2015 EDUVENTURES SURVEY OF ADMITTED STUDENTS The University of Hawaii at Manoa Undergraduate Results
Transcript of SLIDE HEADER (ALL CAPS) 2015 ... - Make Mānoa yours · • Make data-driven decisions to improve...
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SLIDE HEADER (ALL CAPS) 2015 EDUVENTURES SURVEY OF ADMITTED STUDENTS
T h e U n i v e r s i t y o f H a w a i i a t M a n o a U n d e r g r a d u a t e R e s u l t s
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TABLE OF CONTENTS
THIS REPORT ADDRESSES:
• Enrolling & non-enrolling student profiles
• Enrollment decision & competitive set
• Prospective student perceptions
• Communications preferences
• Financial aid
• Transfer students
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• The Eduventures Survey of Admitted Students delivers essential insights for you and your enrollment management team to:
• Learn what your applicant pool thinks about your institution relative to competitors.
• Make data-driven decisions to improve programming, communication, and financial aid.
• Tailor your recruitment and yield strategy holistically and for specific student types.
• Between May 2015 and June 2015, 1,450 of your institution’s admitted students responded to an online survey: – 1,065 Enrolling Students – 385 Non-Enrolling Students – 17% Response Rate
• Throughout this report, the acronym “SMLTA” means “School Most Likely to Attend” to denote the college or university the student has identified he/she will be attending in Fall 2015.
Questions and answer options may be summarized or edited for clarity and concision. Please consult questionnaire for specific question wording.
ABOUT THE STUDY
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The information contained within this report will help you: Learn how students think and feel about your institution. Learn why students enroll at your institution and why they enroll elsewhere. Identify the perceptions that most strongly predict enrollment decisions. Understand your institution’s brand strengths and weaknesses. Measure how perceptions vary by student type. Identify the communication methods that are most used/useful to students.
Eduventures recommends putting this information into action in the following ways:
Teach colleagues about what drives enrollment so that strategic decisions – whether in marketing and financial aid, department-level, or university-wide – will have the greatest impact on future enrollments.
Refine messaging to resonate with students during the recruiting process.
Inform outreach strategy to connect students with your institution through the channels that are most effective.
Justify current investments and additional expenditures to key decision-makers.
Determine which campus stakeholders to involve in recruitment and yield activities.
Modify campus policies and activities to align with student expectations.
HOW TO USE THIS REPORT
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SUMMARY EXECUTIVE
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SLIDE HEADER (ALL CAPS) TOP THREE RECOMMENDATIONS
• UH Mānoa must carve out an academic brand in order to compete successfully for both in-state and out-of-state students. It’s known for its superb location and community, but a stronger presence of academic brand must be established to increase the perception of value of the University.
• The University should develop digital engagement strategies to overcome its unique challenge of distance in recruiting. Few students are able to come to campus relative to most other institutions. Students are heavily reliant on the web, admissions counselors, or in person visits. In order to leverage resources more effectively UH Mānoa should consider developing webcast or other types of digital events for prospects and admitted students.
• The website is the most heavily utilized non-personalized recruiting tool the institutions has (especially by stealth applicants) and must continue to be as accessible as possible for prospective students. It already looks first class, but easy navigation to information that students care about is paramount. In addition, UH Mānoa should seek to drive inquiry engagement via the web or digital events to combat the large numbers of stealth applicants it is seeing.
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SLIDE HEADER (ALL CAPS) KEY FINDINGS: STUDENT PROFILE
• Overall 82% of in-state and 66% of out-of-state students say they are enrolling at UH Mānoa. These are likely higher than actual yield given higher response rates of enrolling students but serve as benchmarks for subgroup differences.
• In-state students interested in social sciences (86%) or education (85%) are most likely to enroll. They are less likely to enroll if interested in business (80%) or STEM (79%).
• Similarly, out-of-state students interested in social sciences (76%) or education (76%) are also most likely to enroll. They are less likely to enroll if interested in business (60%) or health (59%).
• Both in-state and out-of-state students’ decision to enroll drops off across skill levels. Out of state, 67% of the lowest quartile of SAT/ACT students enroll while 59% of the highest quartile do the same. In state, 85% of admitted students in the lowest quartile enroll while 73% of the highest quartile enroll.
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SLIDE HEADER (ALL CAPS) KEY FINDINGS: ENROLLMENT DECISION
• In-state students choose UH Mānoa for three main reasons: affordability (22%), being close to home (21%), and a specific program (20%). Non-enrolling in-state students choose to attend a different institution primarily due to affordability (26%), reputation (22%), and specific program (10%).
• Among enrolling in-state students for whom UH Mānoa is not a first choice (19%), affordability is the largest factor in their decision to enroll at the University. Three-quarters say their first choice is too expensive and slightly more than a fifth (22%) say they are offered better financial aid at UH Mānoa.
• Out-of-state students choose UH Mānoa almost equally for a specific program (24%) and its location (20%). Non-enrolling out-of-state students choose to attend a different institution due to affordability (25%), proximity to home (21%), and reputation (16%).
• Among enrolling out-of-state students for whom UH Mānoa is not a first choice (13%), the majority enroll because they are not accepted into their first choice (50%). Another third say that their first choice is too expensive.
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SLIDE HEADER (ALL CAPS) KEY FINDINGS: COMPETITIVE SET
• More than half (54%) of non-enrolling in-state students choose to attend a private institution while 41% choose to attend an out-of-state public. They are attending a very wide variety of institutions, most of which are on the mainland. 37 students choose to attend a community college.
• Most non-enrolling out-of-state students (47%) choose to attend an in-state public institution while approximately one-third (31%) choose another out-of-state institution. Top competitors include many UC and Pac-12 schools such as Cal Poly, San Diego State, and University of Arizona.
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SLIDE HEADER (ALL CAPS) KEY FINDINGS: PERCEPTIONS
• Enrolling students and non-enrolling students agree about the characteristics of UH Mānoa. They believe it is diverse (enrolling 64%, non-enrolling 57%), fun/exciting (53%, 52%), friendly/inclusive (51%, 48%), and comfortable (51%, 45%). But neither group believes that UH Mānoa is particularly well-known (35%, 30%).
• Among enrolling students the top strengths of UH Mānoa (percent rating UH Mānoa better than other choices) are:
• Off campus environment (75%) • Location (72%) • Attractiveness of campus (69%) • Fit (69%) • Program of interest (68%)
• Among non-enrolling students the top weaknesses of UH Mānoa (percent rating UH Mānoa worse than their choice) are:
• Academic quality of instruction (50%) • Value (48%) • Reputation (48%) • Distance from home (48%) • Cost of attendance (47%)
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SLIDE HEADER (ALL CAPS) KEY FINDINGS: COMMUNICATIONS PREFERENCES
• About two-thirds of non-enrolling students (65%) are stealth applicants. In comparison slightly more than half (53%) of enrolling students are stealth applicants.
• Your admitted students are using your college website (90%) more so than your print publications (74%). Social media is used by approximately half (53%) of students. Of those three elements the website is most useful (68% rated high usefulness) and social media is the least useful (57%).
• Students’ primary means of personal communication is communications with admission staff (66%). Very few students are able to make an official campus visit, relying instead on college fairs (42%) and group presentations at their high schools (41%).
• The most cited improvement to make to the website is easier navigation (69%).
• The top suggested improvements UH Mānoa could make in admissions staff communications is personalizing communication. Students would like staff to be more enthusiastic and interested in them (37%) and have more contact (36%).
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SLIDE HEADER (ALL CAPS) KEY FINDINGS: FINANCIAL AID
• 69% of non-enrolling in-state students and 54% of non-enrolling out-of-state students are offered financial aid at the institution they choose to attend.
• Even in the highest income band, $160K annual income or more, 69% of non-enrolling in-state and 68% of non-enrolling out-of-state students could be influenced by additional financial aid. In the lowest income band, $60K of annual income or less, the influence of financial aid is only slightly more acute for out-of-state students (91%) than in-state students (86%).
• Financial aid has a stable influence across skill bands for non-enrolling students. Almost three-quarters (73%) of top quartile and bottom quartile in-state students could have been influenced by additional aid. For out-of-state students, 81% of top quartile and 80% of bottom quartile non-enrolling students could have been influenced by additional aid.
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SLIDE HEADER (ALL CAPS) KEY FINDINGS: TRANSFERS
• Transfer students make up 41% of enrolling students, but only 20% of non-enrolling students.
• 80% of enrolling transfer students say that the ability to transfer credits had any impact on their decision to attend UH Mānoa. Conversely only 56% of non-enrolling transfer students say the ability to transfer credits had anything to do with their choice not to attend UH Mānoa.
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PROFILES ENROLLING & NON-ENROLLING STUDENT
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IN-STATE ENROLLMENT PROFILE Enrolling Non-Enrolling
Row N % Count Row N % Count
Gender Male 83% 213 17% 45
Female 82% 363 18% 82
Area of Study
Business 80% 73 20% 18
STEM 79% 206 21% 55
Education 85% 35 15% 6
Health 84% 74 16% 14
Arts and Humanities 85% 78 15% 14
Social Sciences 86% 51 14% 8
Other 83% 66 17% 14
Race
Asian / P. Islander 81% 77 19% 18
Black / African-American 75% 6 25% 2
Hispanic / Latino 78% 18 22% 5
White 79% 192 21% 50
Other 88% 21 12% 3
Region
Northeast 0 0
South 0 0
Midwest 0 0
West 82% 587 18% 129
First Generation Not 1st Gen 78% 336 22% 93
1st Gen 87% 250 13% 36
Income
Under $60K 86% 201 14% 34
$60K -$99K 87% 108 13% 16
$100K - $160K 80% 68 20% 17
$160K+ 59% 20 41% 14
SAT/ACT Concordance Quartiles
<= 1110 85% 138 15% 24
1120 - 1230 78% 80 22% 23
1240 - 1340 74% 65 26% 23
1350+ 73% 72 27% 27
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OUT-OF-STATE ENROLLMENT PROFILE Enrolling Non-Enrolling
Row N % Count Row N % Count
Gender Male 65% 98 35% 52
Female 66% 295 34% 152
Area of Study
Business 60% 59 40% 39
STEM 69% 154 31% 70
Education 76% 13 24% 4
Health 59% 33 41% 23
Arts and Humanities 64% 47 36% 27
Social Sciences 76% 39 24% 12
Other 60% 50 40% 33
Race
Asian / P. Islander 71% 20 29% 8
Black / African-American 80% 12 20% 3
Hispanic / Latino 72% 52 28% 20
White 63% 244 37% 142
Other 83% 15 17% 3
Region
Northeast 52% 14 48% 13
South 59% 37 41% 26
Midwest 46% 18 54% 21
West 68% 315 32% 149
First Generation Not 1st Gen 64% 269 36% 154
1st Gen 69% 127 31% 56
Income
Under $60K 69% 105 31% 47
$60K -$99K 71% 64 29% 26
$100K - $160K 64% 61 36% 34
$160K+ 51% 44 49% 43
SAT/ACT Concordance Quartiles
<= 1110 67% 123 33% 60
1120 - 1230 59% 61 41% 42
1240 - 1340 50% 33 50% 33
1350+ 59% 60 41% 42
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DECISIONS ENROLLMENT
& COMPETITIVE SET
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IN-STATE: TOP ENROLLMENT DRIVERS What is the most important reason why you have decided to attend
[SMLTA]?
2%
0%
1%
1%
7%
22%
6%
2%
2%
6%
10%
2%
26%
1%
1%
1%
2%
2%
2%
5%
6%
7%
7%
20%
21%
22%
Flexibility of schedule
Sense of community on campus
Campus and off-campus environment
Hands-on learning / real-world experience in curriculum
The feeling that I would fit in
Reputation / academic quality
Career outcomes / job opportunities for graduates
My family wants me to go here
Location (quality of the area)
Value of education for the cost of attending
It offers my desired program
Close to home
Affordability
Enrolling Non-Enrolling
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IN-STATE: FIRST CHOICE SCHOOL
Why did you not enroll at your first choice school?
Attending first choice institution: • 81% of enrolling students attending first choice • 69% of non-enrolling
3%
5%
8%
8%
30%
8%
25%
15%
40%
2%
3%
4%
10%
13%
13%
16%
22%
75%
I received the acceptance letter for the other school sooner
I received the financial aid package from the other school sooner
My original first choice didn't seem like they cared about me once I submitted my application
My parents made me go to a different school
Other, please specify
I learned something after I submitted my applications that made me change my mind
I was not accepted to my first choice school
I received a better financial aid package from the other school
My first choice school is too expensive for me / my family
Enrolling Non-Enrolling
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OUT-OF-STATE: TOP ENROLLMENT DRIVERS What is the most important reason why you have decided to attend
[SMLTA]?
0%
21%
2%
16%
1%
25%
2%
1%
6%
6%
1%
3%
7%
1%
1%
2%
2%
3%
4%
4%
7%
8%
8%
11%
20%
24%
Flexibility of schedule
Close to home
My family wants me to go here
Reputation / academic quality
Value of education for the cost of attending
Affordability
Sense of community on campus
Hands-on learning / real-world experience in curriculum
The feeling that I would fit in
Career outcomes / job opportunities for graduates
Campus and off-campus environment
Location (quality of the area)
It offers my desired program
Enrolling Non-Enrolling
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OUT-OF-STATE: FIRST CHOICE SCHOOL
Why did you not enroll at your first choice school?
Attending first choice institution: • 87% of enrolling students attending first choice • 66% of non-enrolling
14%
4%
3%
8%
18%
28%
7%
45%
34%
0%
2%
4%
6%
13%
13%
21%
33%
50%
My parents made me go to a different school
I received the financial aid package from the other school sooner
I received the acceptance letter for the other school sooner
My original first choice didn't seem like they cared about me once I submitted my application
Other, please specify
I received a better financial aid package from the other school
I learned something after I submitted my applications that made me change my mind
My first choice school is too expensive for me / my family
I was not accepted to my first choice school
Enrolling Non-Enrolling
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TOP COMPETITORS
Which college or university are you most likely to attend in Fall 2015?
In-State Count
Community College 37
University of Washington-Seattle 5
Creighton University 3
Loyola Marymount University 2
Occidental College 2
Oregon State University 2
Pacific University 2
University of California-Irvine 2
University of Hawaii at Hilo 2
University of Northern Colorado 2
Out-of-State Count
Community College 22
Cal Polytech – San Luis Obispo 8
San Diego State University 6
University of Arizona 5
Western Washington University 5
San Jose State University 4
University of California-Santa Cruz 4
University of Hawaii at Hilo 3
New York University 3
Oregon State University 3
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SMLTA INSTITUTION TYPE What type of institution is the college you are planning on attending? Non-
enrolling only
4%
47% 41%
31%
54%
22%
In-State Out-of-State
In-state public Out-of-state public Private
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IN-STATE: INSTITUTION CHARACTERISTICS What are the characteristics of the college you are attending? Non-enrolling
only
19%
36%
28%
17%
Major metropolitan city
Suburban area near a city
Small city
Small town
Location Student Population Distance from Home
4%
45%
27%
23%
Less than 1,000
1,000 to 4,999
5,000 to 9,999
10,000 or more
46%
1%
53%
Within 1 hour drive from my home From 1 to 5 hour drive from home Farther than a 5 hour drive from my home
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OUT-OF-STATE: INSTITUTION CHARACTERISTICS What are the characteristics of the college you are attending? Non-enrolling
only
30%
29%
22%
18%
Major metropolitan city
Suburban area near a city
Small city
Small town
Location Student Population Distance from Home
3%
20%
18% 59%
Less than 1,000
1,000 to 4,999
5,000 to 9,999
10,000 or more
33%
27%
40%
Within 1 hour drive from my home
From 1 to 5 hour drive from home
Farther than a 5 hour drive from my home
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INDEPENDENT DECISION-MAKERS
“No one else strongly influenced my decision.”
52%
16%
22%
To NOT attend the University of Hawaii at Manoa
To attend SMLTA
Enrolling Non-Enrolling
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INFLUENCERS
Which of the following people strongly influenced your decision to:
Attend SMLTA Not Attend the University
of Hawaii at Manoa
7%
10%
14%
19%
22%
20%
19%
35%
42%
46%
4%
9%
7%
13%
11%
14%
19%
26%
41%
40%
Coaches at SMLTA
Other (please specify)
Professors at SMLTA
Alumni of SMLTA
Admissions counselors at SMLTA
Guidance counselors
Teachers at your school
Current students at SMLTA
Peers / friends
Parents
Enrolling Non-Enrolling
1%
1%
3%
4%
5%
5%
6%
9%
15%
26%
Professors at University of Hawaii at Monoa
Coaches at University of Hawaii at Monoa
Alumni of University of Hawaii at Monoa
Admissions counselors at University of Hawaii at Monoa
Guidance counselors
Teachers at your school
Current students at University of Hawaii at Monoa
Other (please specify)
Peers / friends
Parents
Non-Enrolling
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PERCEPTIONS PROSPECTIVE STUDENT
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ATTRIBUTES Please select the attributes that best describe the University of Hawaii at
Manoa:
34%
35%
37%
38%
40%
42%
51%
51%
53%
64%
Athletics
Well-known
Affordable
Unique
Well-rounded/balanced
Community-oriented
Comfortable
Friendly/Inclusive
Fun/Exciting
Diverse
Enrolling Non-Enrolling
29%
30%
31%
32%
36%
44%
45%
48%
52%
57%
Well-rounded/balanced
Well-known
Average
Community-oriented
Affordable
Unique
Comfortable
Friendly/Inclusive
Fun/Exciting
Diverse
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PERCEPTIONS OF QUALITY: ACADEMICS
11%
13%
14%
13%
8%
6%
13%
18%
19%
33%
28%
29%
30%
24%
28%
21%
30%
27%
56%
59%
57%
57%
68%
65%
66%
52%
54%
Preparation for graduate/professional school
Academic advising / support / degree planning
Personal attention from faculty / administrators
Quality of faculty
Availability of program in my area of interest
Wide variety of academic majors
Strength of program in my area of interest
Overall academic quality of instruction
Overall reputation
Worse Same Better
Please rate the University of Hawaii at Manoa compared to SMLTA or other schools you were considering in the following areas related to its academics:
Enrolling Non-Enrolling
36%
34%
37%
35%
27%
23%
40%
50%
48%
35%
36%
34%
39%
41%
41%
29%
24%
24%
29%
30%
29%
26%
33%
36%
31%
26%
29%
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PERCEPTIONS OF QUALITY: ACADEMICS Please rate the University of Hawaii at Manoa compared to SMLTA or other schools
you were considering in the following areas related to its academics:
Enrolling Non-Enrolling
54%
54%
50%
50%
63%
62%
62%
50%
51%
55%
62%
64%
63%
73%
67%
71%
51%
57%
Preparation for graduate/ professional school
Academic advising / support / degree planning
Personal attention from faculty / administrators
Quality of faculty
Availability of program in my area of interest
Wide variety of academic majors
Strength of program in my area of interest
Overall academic quality of instruction
Overall reputation
Out-of-State In-State
27%
24%
23%
24%
32%
43%
29%
27%
30%
26%
28%
29%
23%
31%
29%
29%
23%
26%
Preparation for graduate/ professional school
Academic advising / support / degree planning
Personal attention from faculty / administrators
Quality of faculty
Availability of program in my area of interest
Wide variety of academic majors
Strength of program in my area of interest
Overall academic quality of instruction
Overall reputation
Out-of-State In-State
Percent rated U of Hawaii at Manoa better
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PERCEPTIONS OF QUALITY: CAREER PREPARATION Please rate the University of Hawaii at Manoa compared to SMLTA or other schools
you were considering in the following areas related to its career preparation:
11%
13%
14%
30%
36%
33%
59%
51%
54%
Opportunities for internships/experiential learning
Strength and helpfulness of alumni network upon graduation
Job opportunities for graduates
Worse Same Better
Enrolling Non-Enrolling
40%
36%
44%
29%
40%
31%
30%
25%
25%
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PERCEPTIONS OF QUALITY: CAREER PREPARATION Please rate the University of Hawaii at Manoa compared to SMLTA or other schools
you were considering in the following areas related to its academics:
Enrolling Non-Enrolling
55%
48%
50%
63%
52%
54%
Opportunities for internships/experiential
learning
Strength and helpfulness of alumni network upon
graduation
Job opportunities for graduates
Out-of-State In-State
27%
28%
28%
27%
19%
21%
Opportunities for internships/experiential
learning
Strength and helpfulness of alumni network upon
graduation
Job opportunities for graduates
Out-of-State In-State
Percent rated U of Hawaii at Manoa better
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PERCEPTIONS OF QUALITY: SOCIAL ENVIRONMENT Please rate the University of Hawaii at Manoa compared to SMLTA or other schools
you were considering in the following areas related to its social environment:
9%
9%
10%
8%
7%
10%
6%
26%
30%
34%
23%
18%
24%
32%
65%
61%
56%
69%
75%
66%
61%
School spirit / sports culture
Being the right size for me
Flexibility of delivery options
The feeling that I would fit in
Off-campus environment / things to do off-campus
Sense of community on campus
Opportunity to be involved in campus events and organizations
Worse Same Better
Enrolling Non-Enrolling
25%
29%
16%
24%
16%
28%
20%
30%
44%
50%
37%
33%
34%
48%
44%
28%
34%
40%
50%
38%
32%
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PERCEPTIONS OF QUALITY: SOCIAL ENVIRONMENT Please rate the University of Hawaii at Manoa compared to SMLTA or other schools
you were considering in the following areas related to its academics:
Enrolling Non-Enrolling
59%
53%
52%
66%
65%
59%
57%
73%
69%
58%
72%
87%
72%
65%
School spirit / sports culture
Being the right size for me
Flexibility of delivery options
The feeling that I would fit in
Off-campus environment / things to do off-campus
Sense of community on campus
Opportunity to be involved in campus events and organizations
Out-of-State In-State
49%
19%
37%
41%
45%
30%
29%
38%
27%
27%
35%
50%
38%
29%
School spirit / sports culture
Being the right size for me
Flexibility of delivery options
The feeling that I would fit in
Off-campus environment / things to do off-campus
Sense of community on campus
Opportunity to be involved in campus events and organizations
Out-of-State In-State
Percent rated U of Hawaii at Manoa better
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PERCEPTIONS OF QUALITY: PHYSICAL ENVIRONMENT Please rate the University of Hawaii at Manoa compared to SMLTA or other schools
you were considering in the following areas related to its physical environment:
26%
29%
10%
26%
14%
26%
13%
18%
29%
17%
48%
58%
72%
45%
69%
Quality of campus buildings
Distance from home
Location
Campus safety
Attractiveness of campus
Worse Same Better
Enrolling Non-Enrolling
40%
48%
23%
34%
27%
33%
20%
24%
39%
26%
27%
33%
53%
27%
47%
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PERCEPTIONS OF QUALITY: PHYSICAL ENVIRONMENT Please rate the University of Hawaii at Manoa compared to SMLTA or other schools
you were considering in the following areas related to its academics:
Enrolling Non-Enrolling
44%
70%
61%
40%
58%
50%
39%
85%
48%
82%
Quality of campus buildings
Distance from home
Location
Campus safety
Attractiveness of campus
Out-of-State In-State
23%
60%
35%
19%
27%
25%
13%
61%
27%
56%
Quality of campus buildings
Distance from home
Location
Campus safety
Attractiveness of campus
Out-of-State In-State
Percent rated U of Hawaii at Manoa better
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PERCEPTIONS OF QUALITY: AFFORDABILITY Please rate the University of Hawaii at Manoa compared to SMLTA or other schools
you were considering in the following areas related to its affordability:
22%
25%
18%
29%
21%
26%
49%
54%
56%
Availability of financial aid
Overall cost of attendance
Value of education for the cost of attending
Worse Same Better
Enrolling Non-Enrolling
39%
47%
48%
30%
16%
28%
31%
37%
24%
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PERCEPTIONS OF QUALITY: AFFORDABILITY Please rate the University of Hawaii at Manoa compared to SMLTA or other schools
you were considering in the following areas related to its academics:
Enrolling Non-Enrolling
55%
61%
61%
40%
44%
50%
Availability of financial aid
Overall cost of attendance
Value of education for the cost of attending
Out-of-State In-State
35%
48%
30%
25%
29%
19%
Availability of financial aid
Overall cost of attendance
Value of education for the cost of attending
Out-of-State In-State
Percent rated U of Hawaii at Manoa better
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PREFERENCES COMMUNICATIONS
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PRE-APPLICATION CONTACT Before applying to the University of Hawaii at Manoa, did you request any
information or attend any events sponsored by the school?
35%
65%
47%
53%
Yes
No
Enrolling Non-Enrolling
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USEFULNESS OF INFORMATION SOURCES: IN-PERSON How useful were each of the following information sources for learning
about the University of Hawaii at Manoa?
One-on-one sessions with admissions officers held at
your high school
Group presentations by admissions officers held at
your high school
College fairs
Events for admitted students
Campus visit not organized by school
Communication with admissions staff
Campus-hosted visit
40%
50%
60%
70%
80%
90%
20% 30% 40% 50% 60% 70%
Use
fuln
ess
Use
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USEFULNESS OF INFORMATION SOURCES: DIGITAL How useful were each of the following information sources for learning
about the University of Hawaii at Manoa?
The College’s social media College guides
The College’s website
The College’s publications
College comparison websites
Google searches
40%
50%
60%
70%
80%
90%
30% 40% 50% 60% 70% 80% 90% 100%
Use
fuln
ess
Use
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Please select the social media sites you used during your college search process specifically to learn more about, or interact with, schools you were considering attending:
SOCIAL MEDIA USAGE
1%
1%
3%
4%
5%
15%
25%
27%
31%
31%
44%
Vine
Other, please specify
Snapchat
Google+
YouTube
None
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Did the University of Hawaii at Manoa or SMLTA use social media in a way that positively influenced your likelihood to attend?
SOCIAL MEDIA INFLUENCE
41%
59%
49%
51%
Yes
No
Enrolling Non-Enrolling
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AREAS FOR IMPROVEMENT: ADMISSIONS STAFF How could the University of Hawaii at Manoa admissions staff have
improved its communications with you?
2%
17%
17%
19%
25%
27%
32%
33%
36%
37%
They should have contacted me less
Our interactions should have been longer
Other (please specify)
They should have used the channels I prefer
There is no particular way they could have done better
They should have made a stronger case why I should attend their school
They should have responded to me sooner
They should have been able to answer more of my questions
They should have contacted me more
They could have been more enthusiastic / interested in me
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AREAS FOR IMPROVEMENT: CAMPUS VISIT How could the University of Hawaii at Manoa have improved your visit to
campus?
5%
12%
16%
18%
26%
27%
30%
31%
32%
Other (please specify)
The students could have been friendlier
The surrounding area could have been nicer
The campus could have been nicer
They could have made it easier to find our way around
They could have been more helpful / assisted more
They could have facilitated more interactions with students
They could have facilitated more interactions with faculty
There is no particular way it could have been better
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AREAS FOR IMPROVEMENT: WEBSITE
How could the University of Hawaii at Manoa improve its website?
9%
11%
24%
25%
26%
26%
29%
36%
43%
46%
48%
69%
Other (please specify)
There is no particular way it could have been better
It should be less cluttered (more blank space)
It should have more information about campus events
It should have more interesting facts / statistics
It should have more information about current students
It should be more interactive
It should have a more consistent look and feel
Its information should be more up-to-date
It should look more modern / visually appealing
It should have more information in general
It should be easier to navigate
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AREAS FOR IMPROVEMENT: SOCIAL MEDIA
How could the University of Hawaii at Manoa improve its social media?
4%
17%
21%
25%
27%
33%
33%
35%
38%
48%
Other (please specify)
Feature more faculty perspectives
More content about/from alumni
There is no particular way it could have been better
Have a more unique design and identity
Include more stories about students
Feature more admissions facts and figures
Post more frequently (have more content in general)
Feature more student-generated content
Include more content for new / admitted students
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FINANCIAL AID
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GRANT AID Have you been offered any grants and scholarships by University of Hawaii
at Manoa or SMLTA?
69%
54% 55%
39%
In-State Out-of-State
Non-Enrolling Enrolling
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IN-STATE: INFLUENCE OF AID ON DECISION Would the award of a grant or scholarship have influenced your decision to
attend the University of Hawaii at Manoa?
14%
20%
25%
31%
38%
53%
19%
46%
48%
27%
56%
23%
Under $60K
$60K -$99K
$100K - $160K
$160K+
27%
27%
25%
27%
41%
36%
35%
50%
32%
36%
40%
23%
<= 1110
1120 - 1230
1240 - 1340
1350+
Income Level Skill Level
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OUT-OF-STATE: INFLUENCE OF AID ON DECISION Would the award of a grant or scholarship have influenced your decision to
attend the University of Hawaii at Manoa?
9%
13%
18%
33%
36%
25%
61%
30%
55%
63%
21%
38%
Under $60K
$60K -$99K
$100K - $160K
$160K+
20%
20%
20%
20%
41%
45%
43%
37%
39%
35%
37%
44%
<= 1110
1120 - 1230
1240 - 1340
1350+
Income Level Skill Level
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TRANSFER STUDENTS
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TRANSFER STUDENTS
Will you be enrolling as a freshman or transfer student in Fall 2015?
20%
80%
41%
59%
Transfer
Freshman
Enrolling Non-Enrolling
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TRANSFER DECISION How did your ability to transfer credits affect your decision to attend the
University of Hawaii at Manoa or SMLTA?
19%
44%
21%
27%
59%
29%
Enrolling
Non-Enrolling
It had no impact It had a small impact It had a very strong impact
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K I M R E I D | E D U V E N T U R E S “ P R I N C I P A L A N A L Y S T ” [email protected]
EDUVENTURES is the leading research and advisory firm that is focused exclusively on analyzing the forces that are transforming higher education. Building on twenty years of success in working with education leaders, Eduventures provides forward-looking and actionable research based on proprietary market data, and advisory services that support both strategic and operational decision-making.
For more information about Eduventures research, practice areas and team, visit us at WWW.EDUVENTURES.COM.
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